Infobip marks 20 years of business and anticipates the era of agentic artificial intelligence
On the occasion of its 20th anniversary, Infobip presents its vision for the future of communication between brands and users. This vision is shaped by teams of experts who develop globally recognized products and solutions for leading global brands and technology platforms
Vodnjan, 11 February 2026. – Global cloud communications platform Infobip is marking 20 years of business this year, reaffirming its status as one of the leading IT companies in Croatia and the region, as well as a global leader actively shaping the future of cloud and AI communications. After two decades of continuous growth, adaptation, and transformation, the company is entering a new chapter defined by the most significant technological shift so far – artificial intelligence – while offering a glimpse into the future of communication and anticipating a fundamental change in the way brands will interact with consumers.
Two decades of innovation
Founded in 2006 as a small startup in Vodnjan, Infobip has grown into Croatia’s first unicorn and one of the largest technology hubs in the region. Today, it operates on six continents through more than 70 offices, employs over 3,500 experts, and develops globally recognized products and services for leading global brands and technology platforms, including WhatsApp, Microsoft, Oracle, Adobe, Meta, Viber, Deutsche Telekom, Virgin Atlantic, and Nissan. Infobip’s teams, led by engineers, work on a globally distributed platform that scales in every country, processes massive volumes of transactions with seamless reliability, and ensures that every message reaches the right place at the right time.
Over two decades of operations, Infobip has continuously followed and led changes in communication between brands and users – from mobile messaging to today’s AI-first solutions. As it enters a new era, Infobip is further accelerating its transformation into a company where the development of artificial intelligence is a strategic priority, and where technology and talent reinforce each other to drive innovation.
When we founded Infobip, our goal was never just to build technology. We moved forward driven by conviction, not certainty. Together with our people and our customers, we continuously evolved, started anew, and always kept moving forward. That is why we still say that we are only just beginning – because through constant adaptation we continue to grow and develop as leaders.”
Silvio Kutić
Chief Executive Officer of Infobip
The future is agent-to-agent communication
Infobip anticipates a fundamental shift in communication, with a gradual transition from the current application-to-person (A2P) model to an agent-to-user model, which is expected to evolve into fully autonomous agent-to-agent communication by 2030. Such a development will enable advanced personalization and autonomous interactions across multiple communication channels.
The way we communicate with brands is constantly evolving. In this new world of agentic artificial intelligence, brands must seize the opportunity to adopt a holistic approach to communication. It is essential to leverage the hyper-personalization enabled by agentic AI solutions and rich communication channels such as RCS and WhatsApp. At Infobip, we have teams that have already proven they can build and apply this technology in global environments.”
Silvio Kutić
Chief Executive Officer of Infobip
Challenge for brands
Infobip highlights that the market’s level of readiness is currently low – only around 5% of AI agent projects within organizations reach the production stage due to unstructured data and internal barriers.
Companies must act now. Organizational structures that enable data sharing will be crucial for the successful deployment of AI agents, and brands that fail to prepare risk losing their competitive advantage. It is precisely in this transition from concept to real-world implementation that Infobip has the experience, platform, and solutions to make it possible.”
Silvio Kutić
Chief Executive Officer of Infobip
On the occasion of 20 years of operations, Infobip presents an overview of technological development and a look into the future – https://www.infobip.com/20-years-anniversary
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.