User experience and engagement have become paramount in today’s increasingly competitive business landscape, particularly in the B2C space. WhatsApp Business API provides the perfect opportunity for brands to communicate with their customers by using branded rich media content that is personalized on the chat app they already trust and enjoys. Given the popularity of WhatsApp among Indian users and the growing trend of conversational commerce, Infobip is poised to redefine customer experience as we know it today.
WhatsApp Business API enabled by Infobip is providing our customers with information and specifications about a new car purchase. We can also provide our customers with the address and the details of the nearest car dealership if a buyer is looking for a used car. It is all about providing a great customer experience when buying a car – one of the biggest personal investments you make in your life.
Consistent engagement and timely communication with our customers is imperative for EaseMyTrip. Using WhatsApp Business API, enabled by Infobip, travelers can now conveniently receive everything from plane reservations to cancellations over WhatsApp- the chat app they already use, avoiding downloading yet another app.’’