Infobip wins Silver at The Drum Awards for MoneyGram Haas F1 Team partnership
The collaboration has been recognised with a Silver Award at this year’s The Drum Awards Festival
Vodnjan, Croatia – 20 November 2025 – Global cloud communications platform Infobip has been awarded Silver at this year’s The Drum Awards Festival, recognised in the B2B Partnership or Collaboration category for its innovative work with the MoneyGram Haas F1 Team.
Infobip’s partnership with the MoneyGram Haas F1 Team was selected for its innovative approach to sports fan engagement and its ability to bring the action and information from inside the race pit walls into fans’ pockets. In collaboration with the MoneyGram Haas F1 team, Infobip encouraged MoneyGram Haas F1 Team fans to opt in to ongoing content via WhatsApp or RCS messaging channels. Existing MoneyGram Haas F1 Team app users could receive in-app updates, powered by an AI engine that tailored content and cadence accordingly.
The partnership has achieved impressive results already. The Miami race partnership launch featured a hero video, fan hub, and media roundtable. Within 14 days, the story landed in 503 articles, with 688M potential reach, £2.25M AVE, and 79% positive sentiment.
At the Italian race in Monza, Infobip and the MoneyGram Haas F1 Team launched an interactive quiz to boost sign-up. Social ads challenged fans to test their MoneyGram Haas F1 Team knowledge for prizes. Results beat benchmarks: engagement and conversion soared, with cost per sign-up at £0.20 – nearly 80% below industry norms.
Commenting on the win, Ben Lewis, Vice President of Marketing & Growth at Infobip, said:
We’re delighted that our collaboration with the MoneyGram Haas F1 Team has been recognized by The Drum Awards. This Silver award underscores the power of partnerships and reflects our commitment to innovation and delivering next-generation fan experiences globally. This is just the beginning for Infobip and the MoneyGram Haas F1 Team as we inspire organizations to get closer to their audiences.”
Ben Lewis
Vice President of Marketing & Growth at Infobip
The award recognizes the strength of a multi-year strategic partnership between Infobip and MoneyGram Haas F1 Team, which seeks re-imagine how fans connect with a team via digital communications. The collaboration leverages Infobip’s omnichannel messaging and conversational technology to deliver richer, personalized fan experiences around race weekends.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billionmobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.
Recent award wins include:
- Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
- Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
- Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
- Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
- Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
- Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
- Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
- Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
- Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
- Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)