Moving into the Year of AI Adoption

Infobip working with Microsoft on creating solutions that push innovation further

Vodnjan, Croatia – February 19, 2024 – Global cloud communications platform Infobip is integrating GenAI solutions through Microsoft’s Azure OpenAI technology in its customer offer for the first time. In a world increasingly defined by AI transformation, businesses can accelerate their growth through custom solutions and Infobip is set to enable customers to unlock that potential through its strategy of adopting and innovating GenAI.

Offering its most comprehensive and holistic approach to date through leveraging Azure OpenAI and Microsoft Cloud, Infobip allows businesses to integrate the latest GenAI capabilities to enhance their own customer service experience like never before.

The new solutions have already been integrated into Infobip’s AI Hub and Advanced AI Assistant (part of AI Hub). The Advanced AI Assistant enables firms to use multiple use cases embedded with AI, while using a broader set of SaaS tools in Infobip AI Hub allows them to build end-to-end conversational journeys whether for marketing, sales or support with minimal effort and no coding knowledge. Its comprehensive AI overhaul of its existing SaaS tools within Ai Hub now integrates advanced analytics, AI, and generative AI features into its core platform offering.

Cloud infrastructure, conversational chat apps, and generative AI are consolidating disparate customer journeys into one seamless conversational experience. Such journeys enrich the experience, driving customer loyalty and growth. That’s why we’ve integrated Microsoft’s Azure OpenAI solutions into Infobip’s conversational service, engagement, and commerce suite of solutions, helping ensure businesses and brands can access innovative tools, create seamless two-way experiences, and boost engagement and sales while improving efficiencies. With our breadth and depth of channels and capabilities, it’s little wonder we’re the market-leading global communications platform in the center of the communication ecosystem for all businesses.”

Veselin Vuković

VP of Strategic Partnerships at Infobip

Infobip has recently been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner. In the first Gartner Magic Quadrant for CPaaS, Infobip is recognized as a Leader for its overall completeness of vision and ability to execute.¹

Gartner, “Magic Quadrant for Communications Platform as a Service (CPaaS)” by Lisa Unden-Farboud and Ajit Patankar, September 2023

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
Feb 19th, 2024
3 min read