The MWC week is barely over and the ripples of excitement are still vibrating across the mobile industry. The Barcelona show is the world’s most glamorous stage to make any announcement, so what better place is there for us to show off some new services, ideas and plans for the future.
Just ahead of the MWC we announced our partnership with San Diego-based neXva, which will see us providing neXva with direct mobile billing capabilities for their white-labelled app store. This is a major step forward in the U.S. market, but the opportunities it opens up go much further.
On the road to Barcelona, our London-based exec Ivan Maksic spoke to several members of the media, promoting what we feel is the future of mobile micropayments – direct mobile billing.
SMS of course remains Infobip’s core business, but there’s another type of message we’re proud to present to the world – push notifications. In today’s app-centric mobile market, push notifications are crucial to keeping users – and consumers – engaged.
Built on our mobile expertise, push notifications blend perfectly with SMS messaging, USSD and m-payments to offer a complete, converged service. Reach, engage, monetise – those are the three key capabilities of Infobip, so what better message do we need?