London, UK, 3 June 2025 – Global cloud communications platform Infobip has partnered with NEXT plc, the leading UK-based clothing brand, to bolster customer security and elevate the messaging experience for the retailer’s customers.
With fraud estimated to cost the UK economy over £219 billion per year, it has never been more important for consumer brands to deploy robust security measures. By leveraging Infobip Signals, an AI and machine-learning powered solution that combats artificially inflated traffic, the collaboration combines Infobip’s advanced communications technology to protect NEXT’s customers against fraud and delivers richer, more secure messaging experiences.
To date, NEXT has been able to block approximately 175,000 artificial messages per month, thanks to Infobip’s AI-powered solution. This proactive approach ensures the reliability and security of NEXT’s SMS messaging, mitigating the risk of fraudulent activity
Recognising the importance of secure, rich messaging, NEXT has also implemented Rich Communication Services (RCS) for Business, powered by Infobip. Multimedia capabilities and verified sender profiles offered through RCS enable NEXT to strengthen brand identity and foster greater trust and confidence among customers. This next-generation messaging platform enhances the value and interactivity of customer communication.
At Next, we are committed to protecting our customers from fraud while continuing to provide the rich, responsive, and reliable communication that they expect from us. To benefit from the latest anti-fraud technology, we partnered with Infobip to help keep both our customers and infrastructure safe from new and emerging threats. Combined, Infobip Signals and RCS will create secure conversational experiences for our customers.”
Raz Razaq
Head of Customer Contact Experience Technology at NEXT
Infobip is helping support one of the UK’s best-known high-street retailers in their mission to provide a safe and seamless customer experience. Our AI-enabled solutions offer peace of mind, while the capabilities of RCS offer a richer customer experience. In the last year, we’ve seen a 500% growth in the adoption of RCS, a testament to the desire from brands like NEXT to offer customers an elevated experience, delivering personalised and conversational interactions. We look forward to continuing to provide first-class customer experiences through this collaboration.”
James Stokes
Head of Enterprise, UK and Nordics at Infobip
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
- Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
- Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) - Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
- Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
- Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
- Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
- Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
About next
NEXT plc is a leading UK-based retailer offering clothing, footwear, and home products. With a focus on customer experience and digital innovation, NEXT serves millions of customers across the UK and internationally.