Infobip and NumHub Partner to Launch Branded Calling ID™

Expanded partnership brings verified branded calls to US enterprises

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July 10th, 2025, Chicago— Global cloud communications platform, Infobip is pleased to announce the expansion of a long-term partnership with, NumHub, to offer Branded Calling ID™ (BCID) as part of their Voice product solution.

This development comes at a crucial time, aligning with the FCC’s Eighth Report and Order, which encourages the industry to proactively implement Rich Call Data display with branded calling solutions that are supported in the mandated STIR/SHAKEN framework.

Infobip has adopted NumHub’s API-driven cloud-based SaaS solution streamlining all aspects of BCID registration, onboarding, vetting, billing, and reporting. As a valued partner, Infobip will engage enterprise businesses, empowering them to own their brand identity through the platform’s simplified BCID adoption process.

NumHub CEO Mark Bilton-Smith expressed excitement about the launch of this relationship:

Seven years ago, branded calling was introduced…Today, over a million legitimate businesses in the US do not have access to a branded calling solution! Together with BCID and our valued partner Infobip, our joint initiative is clear: to empower every legitimate business with an industry-adopted, secure, and cost-effective branded calling solution that truly works and will be available to everyone, making consumers look forward to answering their calls again!“

Mark Bilton-Smith

Chief Executive Officer at NumHub

Branded calling helps businesses to improve answer rates and ROI, while keeping customer satisfaction at the forefront of each interaction. We’re excited to continue this partnership with NumHub and drive innovation in secure voice solutions.”

Ivan Ostojić

Chief Business Officer at Infobip

About NumHub and Infobip’s History of Collaboration

The relationship between NumHub and Infobip is rooted in many years of mutual trust and shared innovation. The companies began a working relationship prior to 2021 with NumHub’s unique Enterprise business RespOrg enabled referrals. This made it possible for NumHub to provide Fortune 5 to Fortune 500 businesses with the right to use of their toll-free numbers, enabling carrier redundancy in the event of an outage.

In 2021, the relationship expanded with Infobip’s adoption of NumHub’s simplified local number portability platform, PortControl. In 2024, Infobip adopted the full suite of PortControl’s capabilities to encompass all aspects of number portability, including number lookup, touchless pre-orders, and port-outs.

About Branded Calling ID™

Branded Calling ID (BCID) is an industry-adopted, CTIA-governed framework designed to restore trust in phone calls by enabling verified businesses to display their brand name, logo, call reason, and number directly on consumer devices. 

BCID integrates Rich Call Data (RCD) and Internet Engineering Task Force (IETF) FCC-mandated STIR/SHAKEN authentication, ensuring that only legitimate, authenticated and vetted businesses can display branded caller ID information. By leveraging cryptographic signatures and industry-standard governance, BCID protects businesses from spoofing, enhances call answer rates, and ensures consumers can confidently identify and engage with trusted brands. 

Unlike traditional branded calling models that operate under vendor-controlled ecosystems, BCID is an open, standardized solution built to serve the entire telecom industry including enterprises, CSPs, OSPs, UCaaS/CCaaS providers, and consumers. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024) 
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

About NumHub

Launched in 1993, NumHub is a leading telecom solutions provider of simplified SaaS platforms that empower users with authoritative RespOrg right to use toll-free number ownership and management, simplified NPAC-certified local number portability and management, fraud awareness and mitigation, and brand identity protection.

Numhub provides a simplified API-driven cloud-based SaaS solution that streamlines all aspects of BCID ™, including customer, agent, and re-seller registration, onboarding and vetting, signing, settlement/billing and reporting. This providesusers with ownership of their customers, customer experience, profit margin, and branding. OSPs, UCaaS, and CCaaS providers have a simplified SaaS platform that allows them to engage in BCID with  full ownership of their customers. Enterprise businesses own their brand identity, are easily onboarded, vetted, and engaged with authorized partners while only paying for delivered calls.  

NumHub’s mission is to provide authoritative right to use number ownership enablement to every legitimate organization.

Infobip helps HESA double Graduate Outcomes conversion rates for mobile communications

HESA enhances its collaboration with Infobip to boost survey conversion rates and improve engagement using RCS messaging

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London, UK, 8 July 2025 – Global cloud communications platform Infobip has enhanced its partnership with HESA (Higher Education Statistics Agency), part of Jisc, to boost responses to its Graduate Outcomes survey, the UK’s largest annual social survey. By implementing a Rich Communication Service (RCS) and mobile-first approach, Infobip has helped increase the agency’s mobile survey conversion rates compared to SMS.

HESA, the UK agency for the collection and analysis of higher education data, delivers the Graduate Outcomes survey which surveys over 900,000 recent graduates annually. It helps improve university experiences for future students by providing a voice for graduates and postgraduates. To ensure UK higher education best reflects the actual needs of students, the survey needs to collect the experiences of as many graduates as possible.

With survey fatigue and declining engagement an ongoing challenge, HESA is testing a number of different initiatives to boost online survey responses. With circa. 70% of online responses completed on mobile, HESA needed to refresh its omnichannel approach and provide communication channels that graduates and postgraduates use and trust.

RCS messaging enables organisations to increase their brand reputation and awareness. With RCS, HESA could add its survey logo and a link to its website. As the message design is more modern, it helps enhance reputation and verifies the message is genuine.

Infobip has implemented a mobile and RCS-first approach for HESA, making the Graduate Outcomes survey available on this richer, more engaging channel across Android and Apple platforms; RCS survey conversion rates are double that of SMS.

The Graduate Outcomes survey is a critical tool to allow recent graduates to share their experiences of UK higher education. To provide the rich, high-quality data that the sector needs, we need all graduates to complete the survey when they are invited. It’s early days but the conversion rates on RCS compared to SMS look very encouraging.”

Dr Gosia Turner

Head of Surveys at Jisc

By integrating RCS capabilities powered by Infobip into the Graduate Outcomes survey, HESA has enhanced respondent experiences while helping boost completion rates. Having worked with HESA since 2018, this latest partnership demonstrates how we continue to innovate for our customers to help them achieve their objectives.”

James Stokes

Head of Enterprise, UK and Nordics at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Everyone talks CX. Almost no one delivers.

 
Harvard Business Review Analytic Services study in association with Infobip reveals the AI gap undermining customer experience

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Vodnjan, Croatia, July 7, 2025 – Global cloud communications platform Infobip has today released findings from a new study conducted by Harvard Business Review Analytic Services (HBR-AS) revealing a sharp disconnect in customer experience (CX): while 93% of those surveyed from the HBR audience recognize the high importance of creating positive conversational experiences, only 36% believe their organization is highly effective at it. Even more striking, just 11% report they’re highly effective using AI to deliver human-like conversations.

The untapped potential of AI in customer engagement

The report, “Conversational Experiences: The Untapped Potential of AI in Customer Engagement” highlights a gap between organizations’ ambitions and execution: while many use SMS, messaging apps, email and chatbots at key points, most still fail to deliver the seamless, intuitive conversations customers expect.

While everyone talks CX, almost no one delivers. When brands can’t deliver meaningful, human-like conversations, they don’t just lose efficiency – they lose trust. It’s time to rethink what customer experience really means in the AI era.”

Ben Lewis

VP Marketing and Growth at Infobip

Why are so many organizations falling short?

The study identifies critical roadblocks standing between brands and the modern customer: poor visibility of activity across all platforms (48%), difficulty capturing customer data across all stages of the customer journey (46%) and challenges integrating AI-powered features into communication platforms (44%). Nearly half cite a lack of best practices around using communication platforms (49%) and insufficient investment in advanced conversational technology (48%).

Improving conversational CX with automation, AI and integration

Encouragingly, companies recognize the need to close the gap. Over the next 12 months, when it comes to improving conversational experiences, 50% are prioritizing making processes more automated, 41% are prioritizing enhancing the use of AI in conversations, and 39% are prioritizing integration of communication platforms.

Infobip is leading that charge, powering customer interactions that are automated, personalized and fully human at scale.

This isn’t about tools – it’s about trust. Every message, chatbot and notification should feel like it understands you. That’s what we help brands deliver – across every channel, at any scale.”

Ben Lewis

VP Marketing and Growth at Infobip

For more information or to download the full report, visit: https://www.infobip.com/harvard-business-review

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip secures $520M direct lending facility led by BlackRock and Blue Owl managed funds

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Vodnjan, Croatia, 2 July 2025 – Global cloud communications platform Infobip has secured a $520 million senior secured facility — led by funds and accounts managed by BlackRock, and Blue Owl — to refinance its existing facility, strengthen its capital base and power its next phase of growth.

As demand accelerates for AI-driven customer engagement, Infobip is intensifying its focus on innovation and global expansion. The refinancing follows the launch of Infobip’s Conversational Experience Orchestration Platform (CXOP), a next-generation solution powered by agentic AI. CXOP enables enterprises to orchestrate intelligent, personalized interactions across every channel — moving beyond static workflows to deliver dynamic, content-aware conversations.

With the refinancing and maturity extension through the new facility, alongside BlackRock and Blue Owl, Infobip aims to execute the strategy with continued growth and increased profitability. This strengthens our ability to scale our platform and invest in the next generation of customer engagement, while continuing to build on the vision of transforming how enterprises interact with their customers.”

Yariv Dafna

Chief Financial Officer at Infobip

Citigroup Global Markets Limited served as exclusive financial advisor and Latham & Watkins LLP as legal advisor to Infobip.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić. 

Recent award wins include

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Retailers and eCommerce firms embrace conversational retail

Infobip’s Messaging Trends Report highlights how retailers and eCommerce firms are using new channels to engage customers and secure sales

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Vodnjan, Croatia, 24 June 2025 – Global cloud communications platform Infobip has released its latest Messaging Trends Report, which reveals that conversational retail is growing fast. Brands use chatbots and voice assistants to make shopping quicker and more personalized.

Infobip analyzed more than 530 billion interactions on its platform between businesses and consumers in 2024 to identify the latest global business messaging trends. The data shows a 33% increase in customer interactions in retail in 2024. Interactions in Asia are growing most quickly, up 169%, while interactions with European retailers are up 92%.

Retailers worldwide embrace several channels to meet their consumers on the channels they use with family and friends, and grow loyalty and sales. Some 38% of all interactions in the retail sector were on SMS, while email accounted for 35% of all traffic. Mobile app messaging interactions accounted for 15%, while WhatsApp interactions now account for 11% of all traffic in the retail sector, demonstrating the growing importance of highly engaging, two-way customer interactions.

Consumers no longer want one-way interactions with their favorite retailers. They want to engage in two-way conversations and experiences. As a result, retailers and eCommerce firms globally are adopting conversational retail where consumers can complete an entire end-to-end transaction without leaving the chat window on their phone.”

Ivan Ostojić

Chief Business Officer at Infobip

Infobip research also shows how sales seasons are going online and globally. With 55% of online shoppers completing their purchases on their mobile device, Infobip reveals how many brands with a physical and online presence now focus more on online sales during popular promotion days like Black Friday. Online sales make supply chains more efficient and help avoid overcrowding in stores.

In addition, Infobip’s research shows an eastward and westward migration of retail trends. Concepts like Black Friday and Cyber Monday, which started in the United States, are gaining popularity in Asia Pacific, where the firm recorded 250% more interactions in Australia on Black Friday in 2024, 78% more interactions in the Philippines, and 47% more interactions in China compared to 2023.   

At the same time, major retail brands from the East, like Temu, are grabbing market share in Western countries, bringing with them retail practices like app-purchase coupons and gamification that are common in the East.    

For more insights, download the full report here: https://www.infobip.com/messaging-trends-report.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Conversational banking gains acceptance among financial services firms

Infobip’s Messaging Trends Report highlights how conversational banking is gaining acceptance across all age groups

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Vodnjan, Croatia, 24 June 2025 – Global cloud communications platform Infobip has released its latest Messaging Trends Report, which reveals how conversational banking is gaining acceptance.

For customers used to extensive login processes and security questions on a website, asking a chatbot to check a balance or pay a bill seems unusual, which can create mistrust. This mistrust has often held back the growth of conversational banking beyond Gen Z. However, Infobip’s latest Messaging Trends report shows this is now changing, with banks and financial institutions responsible for significant traffic on Infobip’s Conversational AI Platform.  

Banking customers are gaining a better understanding of how mobile phones and chat apps can improve the security of financial transactions by leaning on the native security features of every smartphone and the built-in encryption of chat apps like WhatsApp.”

Ivan Ostojić

Chief Business Officer at Infobip

Infobip analyzed more than 530 billion interactions on its platform between businesses and consumers in 2024 to identify the latest global business messaging trends and helps its customers improve conversations experiences. The data shows a 70% increase in interactions between consumers and financial services organizations in North America in 2024. Meanwhile, interactions in the Middle East are up 77%, and interactions in Europe are up 28%.

Financial services firms employ several conversational channels to provide greater convenience to their consumers. Some 71% of all traffic sent by financial institutions was SMS, while email accounted for 15% of all traffic. WhatsApp interactions accounted for 10%, demonstrating the growing importance of highly engaging, two-way customer interactions.

Conversational banking will continue to evolve and become more common in financial services, satisfying customers who prefer to communicate in their natural language. We believe it will be one of the key drivers for changing the banking landscape over the next five years.”

Chudi Ibemere

Head of E-Business at Zenith Bank

Infobip’s Messaging Trends report also reveals how banks and financial institutions are making significant progress in adopting chat apps for customer communication and leveraging AI to improve the customer experience, with such organizations responsible for a considerable amount of traffic on Infobip’s Conversational AI Platform.

Many firms are now rolling out sophisticated AI use cases. Analysis of the data from our platform shows that message volumes generated by AI are highest in the finance and insurance sectors. The data also shows that they are adopting the popular digital messaging channels in their region so that customers can communicate on the channels they feel most comfortable with.

For more insights, download the full report here: https://www.infobip.com/messaging-trends-report.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip First to Launch RCS Messaging Across All Four Major U.S. Telecom Carriers

As Rich Communication Services (RCS) becomes the next generation of text messaging, Infobip further establishes its brand presence and services in the U.S. by officially signing with major carriers

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Chicago, IL – June 17, 2025 –  Global communications platform Infobip is the first to launch RCS messaging with the top four U.S. telecom carriers. Now, businesses using these four major carriers can transform the way they communicate with customers through interactive, engaging mobile content via RCS messaging, powered by Infobip.

Following the skyrocketing adoption of RCS, all major wireless carriers are rolling out support for the transformative messaging channel that sets a new standard for mobile messaging. RCS offers a more versatile and feature-rich experience than traditional, text-only SMS messaging. By operating over Wi-Fi and mobile data, RCS offers a plethora of benefits including high resolution images and video, enhanced group chat functions, interactive features that enable recipients to easily book appointments and more.

These capabilities amplify brands’ omnichannel marketing strategies by effectively keeping customers engaged. Through Infobip’s RCS availability across major U.S. carriers, U.S. brands can offer interactive features and branding opportunities, resulting in more personalized, engaging customer journeys and stronger customer relationships through dynamic, branded two-way conversations.

RCS offers marketers a whole new way for brands to communicate with consumers through mobile. We were thrilled to collaborate with Infobip and Dooney & Bourke to become the first marketing platform provider to launch an RCS marketing campaign in the United States. Together, we were able to demonstrate how the elevated creative experience that consumers expect from luxury fashion and beauty brands can be translated into mobile messaging, as well as the results that it delivers.”

Jamie Elden

CRO at Listrak

Infobip has since worked with Listrak, the retail industry’s leading cross-channel marketing platform, along with American heritage handbag and fine leather goods brand, Dooney & Bourke, to launch “12 Days of Dooney”; the first RCS marketing campaign in the United States. Launched as a test campaign during the 2024 holiday season, Infobip, Listrak, and Dooney & Bourke collaborated to target subscribers via campaign messages that focused on holiday shopping promotions. As a result of the integration, RCS more than doubled the revenue per send compared to SMS/ MMS campaigns.

As evident by our most recent Messaging Trend Report, which found a 500% increase in RCS usage year-on-year, both telecoms and businesses are seeking out better ways to leverage this evolutionary messaging channel. Now that Infobip’s RCS Business Messaging is available across the biggest telco providers in the U.S., leading brands can effectively engage and communicate with targeted customers throughout the world’s largest economy.”

Ivan Ostojić

Chief Business Officer at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip Shift Brings the World’s Tech Elite Back to Zadar

Three global leaders, three perspectives on the future: Shift brings Netlify, Miro, Microsoft, and many other top experts to discuss the most important challenges and trends in modern technology.

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Zagreb, June 17, 2025. – Infobip Shift Zadar, the largest developers’ conference in Southeast Europe, is returning once again to the Krešimir Ćosić Hall in Višnjik. From September 14 to 16, 2025, Zadar will once again become the center of the global tech community, bringing together leading international technology companies, innovators, and thousands of developers from around the world.

Over the course of three days, around 5,000 participants will have the opportunity to attend talks, panels, workshops, and networking activities focused on the most relevant topics – from artificial intelligence, software development, and cybersecurity to engineering leadership and startup culture. The program features six parallel stages and multiple thematic tracks covering today’s most important software trends.

Three keynote speakers – three visions of the future of technology

This year’s edition once again brings top names from the global IT industry. Among them is Matt Biilmann Christensen, co-founder and CEO of Netlify – a platform leading the development of modern web applications and serving more than one billion unique monthly visitors. Matt is one of the world’s leading advocates of the new concept of Agent Experience (AX), which enables collaboration between developers and AI agents in building software.

Biilmann emphasizes:“Agent Experience will become just as important in the future as User Experience (UX) has been over the past decades.”

According to him, the rise of artificial intelligence capable of writing code represents a moment comparable to Gutenberg’s printing press – a technology that once made previously exclusive knowledge accessible to everyone.


Just as literacy transformed society, software literacy will experience explosive growth because artificial intelligence removes technical barriers. From a world where only a few people could develop software, we are moving toward a world where almost anyone will be able to do it.”

Matt Biilmann Christensen

Co-founder and CEO, Netlify

Joining him on the Shift stage is Medhat Dawoud, a senior software engineer at Miro – a global platform for online collaboration and visual project management used by more than 60 million users worldwide.

The third speaker is Debbie O’Brien, a long-time manager at Microsoft specializing in developer tools. O’Brien, who is also returning to Shift, is well known in the developer community for her work on the Playwright testing framework and other tools that significantly impact developers’ daily work.

The audience asked for them – they are coming back

In addition to new content and speakers, Shift will once again host some of the most recognizable names who won over audiences at previous editions. Returning to the stage are Kristijan “Kitze” Ristovski, founder of Sizzy and for years the most beloved speaker among the Shift audience; Vitaly Friedman, editor-in-chief of Smashing Magazine and a prominent figure in the global front-end community; and Harry Roberts, an internationally recognized web performance expert and creator of CSS Wizardry.

Startup program, EXPO zone, and after-parties

Special attention will once again be drawn to the Startup Tribe stage, featuring panels with investors and pitching competitions for young tech companies. In addition, the EXPO hall will showcase the latest solutions from leading tech companies, while numerous side events, after-parties, and networking activities promise an unforgettable experience for all participants both on and off the stage.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Infobip research reveals surge in UK brands’ adoption of RCS

Infobip’s Messaging Trends Report highlights the impact of Apple’s RCS support and the growing dominance of conversational messaging in the UK

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London, 17 June 2025 – Global cloud communications platform Infobip has released its latest Messaging Trends Report, which reveals that the adoption of Rich Communication Services (RCS) messaging has skyrocketed, transforming the customer experience landscape.   

Infobip analysed more than 530 billion interactions on its platform between businesses and consumers in 2024 to identify the latest business messaging trends. The data suggests Apple’s support for RCS, following its iOS 18 update in late 2024, contributed to a 65% increase in UK RCS traffic. 

UK businesses have embraced the channel for highly engaging, two-way customer interactions. Infobip’s data shows that the increase in RCS usage is part of increasingly omnichannel approaches, with UK brands leveraging it alongside SMS, Voice & Video and WhatsApp for a seamless customer journey.  

RCS is taking off because it works. The branded and verified experience reduces hesitation, while rich visuals capture attention and drive engagement. In A/B tests, RCS rich cards delivered up to 70% higher conversion rates than MMS. More significantly, RCS has driven conversion rates two to three times higher, and sometimes even ten times higher, than standard marketing channels.” 

James Stokes

Head of Enterprise, UK & Nordics at Infobip

The UK is the largest European market utilising the Infobip platform, growing by almost a third (31.7%) from 2023 to 2024. Companies in the wholesale communications services sector represent the largest segment, followed by telecoms and technology & software companies.   

The Messaging Trends Report has revealed that as UK brands refine their customer engagement strategies, WhatsApp has emerged as a significant channel for conversational marketing, where the channel’s growth has surpassed the growth of SMS and email. Infobip recorded a 392% increase in marketing messages sent over WhatsApp in the UK, driven by new features enabling seamless purchases within a single chat. This was accompanied by a 12x increase in conversational marketing messages, with majority being over WhatsApp. The platform also saw significant growth in other chat apps like Telegram, Line, and Viber.  

Globally, Infobip saw a 30% increase in the number of brands orchestrating conversational marketing interactions with their customers on its platform.  

AI adoption has also increased, according to data from Infobip’s AI Hub. AI-powered chatbots and automation are being widely adopted, particularly in finance and insurance, where security and compliance are paramount. Businesses increasingly use AI for personalized interactions, fraud prevention, and real-time customer support.  

With RCS adoption accelerating and AI transforming customer interactions, 2025 is set to be a pivotal year for conversational messaging.”  

James Stokes

Head of Enterprise, UK & Nordics at Infobip

For more insights, download the full report here: https://www.infobip.com/messaging-trends-report.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025

Fortune ranking aligns with Infobip’s innovative efforts in the IT industry and digital infrastructure

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Vodnjan, Croatia, 12 June, 2025 – Global communications platform Infobip has been recognized among the top 75 companies in Fortune’s inaugural ranking of Europe’s Most Innovative Companies for 2025. It holds the position of number 68, placing it in the top 25% of all listed companies. This distinction reflects Infobip’s ongoing commitment to advancing Europe’s IT sector and digital infrastructure through cutting-edge innovation.

The first Fortune Europe’s Most Innovative Companies list, created in collaboration with Statista, evaluated 300 companies from 21 countries and 16 industries based on innovation culture, product development, and process improvements.

Infobip is at the forefront of Europe’s digital transformation. Infobip participates in the IPCEI-CIS project, which aims to build the next-generation global communications platform, thereby reinforcing Europe’s competitiveness in the tech sector. Infobip’s involvement in the IPCEI-CIS project, along with partnerships with Deutsche Telekom AG, NVIDIA, Telefónica, and others, demonstrates its continuous commitment to progress with innovation.

Being recognised among Europe’s Most Innovative companies by Fortune highlights our ongoing commitment to the cutting-edge. At Infobip, we foster an environment that values experimentation and collaboration, viewing failure as a stepping stone to innovation, which has enabled us to redefine omnichannel communications. As companies strive to enhance their engagement strategies, we frequently play the role of innovation executor, helping businesses across industries advance their conversational adoption journey and keep pace with AI innovation.”

Picture of Silvio Kutić, CEO at Infobip

Silvio Kutić

CEO at Infobip

Infobip’s technology powers customer engagement for leading brands, from enabling WhatsApp ride-booking for Uber in India to deploying advanced AI assistants for European fintech and retail leaders. The company’s omnichannel solutions help businesses worldwide deliver secure, personalized, and seamless customer experiences. Recent projects with customers like NEXT, Digitaleo, and AXA showcase the company’s innovative work with AI and RCS to elevate their engagement strategies. Infobip also drives industry dialogue through initiatives like the annual SHIFT Conference, which brings together developers and tech executives to explore the future of AI and digital transformation. This year’s event will be held from September 14-16 in Zadar, Croatia, with a focus on AI’s impact on software development and creativity.

This list isn’t just about who’s ahead today—it’s a spotlight on the bold thinkers across Europe who are redefining industries from the inside out. Innovation isn’t just a buzzword here; it is a core and defining strength for Europe.”

Grethe Schepers

Lists Director, Europe at Fortune

See Europe’s Most Innovative List 2025 here: https://fortune.com/ranking/europes-most-innovative-companies/  

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)