Zadar, September 18, 2024 – The latest edition of Infobip Shift, the largest developer conference in this part of Europe, has concluded in Zadar, setting new attendance records. The event welcomed over 5,500 visitors during three days of exciting programs. With 125 speakers—more than ever before—participants enjoyed a wide range of lectures, workshops, and panels on the most pressing topics in the software industry and the world of startups.

The conference kicked off on September 15 with informal events held at three locations across Zadar. Over the following two days, Infobip Shift took over the 15,000 m² of the ŠC Višnjik complex, transforming the sports venue with an impressive production setup.

Infobip’s co-founder and CTO, Izabel Jelenić, opened the conference, stating:

The conference attracted representatives from over 770 companies. Leading figures from software giants like Microsoft, Google, and AWS, as well as telecommunications powerhouses such as Nokia, Orange, Deutsche Telekom, and Telefónica, shared their expertise. Key players from the Croatian tech scene, including Sofascore, Rimac Automobili, and Reversing Labs, also participated.

The event’s themes spanned artificial intelligence, cybersecurity, software development, and engineering team management, spread across six stages. The startup stage featured panel discussions with successful entrepreneurs, professors, and scientists, and innovative startups showcased their ideas to the public and potential investors.

This year’s event in Zadar marked Infobip’s second conference of 2024, following the American edition in Miami five months earlier. Infobip is already planning a return to the US next year, along with an ambitious expansion to a third continent—Asia.

Infobip Shift in Zadar once again cemented its position as the leading tech event in this part of Europe. With future editions planned across other continents, the conference continues to build its reputation as a key platform that unites and empowers the global developer community.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Zagreb, June 13, 2024 – Infobip Shift, the largest developer conference in Southern Europe, will be held in Zadar, Croatia from September 15 to 17 this year. For the first time, the popular tech event will span three days, gathering thousands from the global IT industry for the fourth consecutive year.

The conference kicks off on Sunday, September 15, with several smaller, diverse, and informal tech events across various locations in Zadar. The main event continues over the next two days at SC Višnjik.

The experts from tech giants such as Microsoft, Spotify, and Reddit will be present alongside companies well-known to developers like Postman, JetBrains, and JFrog. The conference will feature workshops, an EXPO hall with 30 exhibitors, and indoor and outdoor spaces for meetings and relaxation between sessions.

“This year’s topics at Infobip Shift include ubiquitous AI, increasingly critical cybersecurity, and perennial subjects like programming tools, front-end and back-end development, and cloud computing. We’ve shaped the program based on industry-relevant topics and feedback from last year’s attendees. While it is impossible to cater to everyone’s taste, we aim to ensure all attendees leave Shift with new knowledge and skills,” Radišić added.

A special program will be held in Infobip’s Startup Tribe hall, featuring booths of the most interesting domestic and international startups, panels, and talks vital for anyone starting or considering a startup. The pitching competition will spotlight startups, allowing them to present their products to a panel of experts and a range of global investors who may offer advice and possibly investment.

Infobip Shift has grown into one of Europe’s largest developers conferences and, with its American edition in Miami, forms a globally recognized brand among IT professionals.

” Our goal remains – to empower and support the developer and startup ecosystem. The upcoming Infobip Shift event will be comparable to the leading tech conferences worldwide,” concluded Nikola Pavešić, Infobip’s Director of Developer and Startup Relations. For impressions from last year’s event, watch the video, and for more information on the conference, program, and tickets, visit Infobip Shift’s official website.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Vodnjan, Croatia, 22 February 2023 – Global cloud communications platform Infobip has joined forces with Podravka Group, one of the leading Croatian multinational companies, and digital agency 01 Content & Technology – C3 Croatia, to launch “SuperfoodChef-AI by Coolinarika”. The cutting edge artificial intelligence (AI) assistant is a testament to the power of responsible AI, designed to empower users to make healthier food choices and address rising obesity rates in Croatia.

The “SuperfoodChef-AI” is an engaging digital assistant integrated into Coolinarika, the mobile and web application owned by Podravka, which has over 700,000 monthly users and is the largest culinary platform in Croatia. With 65% of Croatian adults and 33% of children aged 8-9 classified as overweight, the AI assistant serves as a crucial tool to educate and nudge users towards healthier eating habits. Through the SuperfoodChef-AI chatbot, users of Coolinarika can converse with an AI assistant to access relevant recipes from a database of 500 nutritionally balanced recipes approved by nutritionists and based on the user’s request. This AI assistant is a chef, a nutritionist and a friend at the same time – who can both provide recipes and educate and inform users on 80 different superfoods and how to use them in their diet.

The collaboration between Infobip, Podravka and 01 Content & Technology – C3 Croatia drew together international teams of digital strategists, AI specialists and engineers, designers and programmers, content and UX experts and brand communication strategists. Podravka’s decision to partner with Infobip was based on Infobip’s proven expertise in creating intelligent chatbots, mastery of AI and Natural Language Processing (NLP) technologies, and the ability to integrate seamlessly with existing systems.

The result is a sophisticated and user-friendly experience across various communication channels. The Gen-AI solution – the first of this kind in the region’s food industry – was custom built with Infobip’s chatbot building platform Answers, using Microsoft’s Azure OpenAI Service to provide rigour in responsible Gen-AI.

Initial user results point to a significant increase in engagement, especially among younger demographics. Within the first 90 days of its soft launch, the “SuperfoodChef-AI” exchanged 343,792 messages with 101,429 users, leading to an 18% conversion rate to engaged users and a 31% increase in overall time spent on the site. The chatbot’s popularity with Gen Z and Millennials is particularly notable, indicating a promising trend in those generations seeking out digital solutions for healthier living.

Martina Dalić, President of the Management Board at Podravka, added: “With the implementation of AI on one of its most recognizable platforms, Podravka confirms its focus on innovation and the use of new, modern technologies, not only in production processes, but also in communication with

consumers. At the time it was created, Coolinarika was an innovative and unique step forward in the world of the food industry and, today, it is one of the most visited websites in Croatia, with almost 70,000 users every day. The development of its own AI assistant is another step forward in improving user experience on the Coolinarika platform, as well as Podravka’s relationship with its consumers in general.”

Ana Plišić, Partner and Creative Director at 01 Content & Technology – C3 Croatia, commented: “Croatians are among the most overweight nations in the EU. In order to help Coolinarika address this issue our mission was simple: to create a cutting-edge AI-powered solution that understands users’ needs, promotes healthier choices, maintains trust, enhances personalization, and empowers well-being.”

In September 2023, Infobip was recognized for its ability to execute and completeness of vision in the first Gartner Magic Quadrant™ for the Communications Platform as a Service (CPaaS) market.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Podravka Group is a Croatian multinational company headquartered in Koprivnica. It operates in two segments, Food (Podravka Inc. Koprivnica, Žito Ltd. Ljubljana, Mirna Inc., Rovinj) and Pharmaceuticals (Belupo Inc. Koprivnica), with a portfolio of more than 1,800 products. It exports to more than 60 countries around the world and has its own distribution network in 16 of them. The Podravka Group operates in accordance with the principles of sustainability and is an innovative leader with a number of strong brands in its portfolio, such as Vegeta, Dolcela, Podravka, Žito, Zlato polje, Lino, Eva, Neofen, Lupocet and many others.

01 Content & Technology is an integral part of Berlin based C3 Creative Code and Content, the largest and most successful content marketing group in Europe and one of the leading digital agencies in Germany. 01 Content & Technology was founded in 2020 in the belief that the most effective way to develop premium digital products and services in a rapidly changing environment is to apply simple practices in a highly disciplined, iterative process, creating an environment that encourages innovation. We focus on delivering data-driven and AI-powered digital communication solutions, conversational experiences and advanced analytics. The core principle is to combine creativity with AI & data-driven decision-making, enabling businesses to communicate to their target audiences effectively. 01 Content & Technology is among the most awarded young digital agencies in Croatia.

Vodnjan, Croatia, 19 September, 2023 – Marking its 12^th successful year and most-attended event, Infobip Shift, the largest developer conference in Southeast Europe, this week brought together the world’s top developers for a forum of cutting-edge conversations and a celebration of startup innovation. Originally the premier developer event in Southeast Europe, Infobip Shift has expanded its global reach by bringing together about 5,000 in-person attendees and more than 10,000 virtual participants from across the globe in the picturesque city of Zadar, Croatia.

On the 18^th and 19^th of September, the global tech community got together for two days of learning, networking, and disruption. The multistage hybrid conference was dedicated to people passionate about software, including developers, founders, industry disruptors, developer relations (DevRel) experts, and global tech giants, including Uber, Microsoft and Amazon.

Continuing its tradition around interactive, engaging and exciting content, attendees had access to a broad range of insights, alongside social events, with topics ranging from machine learning and the emerging artificial intelligence (AI) landscape to the link between developer well-being and performance. Speakers included industry stalwarts from companies such as Akamai, Red Hat, GitHub, and Google, alongside Croatian up-and-coming companies such as Sofascore and ReversingLabs. 

Six uniquely designed stages catered to specialized topics, including AI, DevEx, and Cloud Native technologies. With a dedicated stage and EXPO for Infobip’s Startup Tribe, this year’s conference showcased 20 pioneering startups from across the globe.

The acquisition of Shift Conference in 2021 set the cornerstone for Infobip’s strategic focus on nurturing a global developer-centric community. Since then, Infobip has expanded Shift to become one of the largest developer events in the world, hosting its first US conference in Miami earlier this year.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.