Vocalize

Transform engagement into interactive voice-powered challenges. Use your voice to match the soundwave and AI scores in real-time.

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A mobile chat with Infobip shows a voice AI game: a user records a voice message resembling the Berlin skyline and climbs from #25 to #7 on the leaderboard, set against a Berlin sunset skyline.

AI listens, matches, and scores responses instantly keeping gameplay fast, fun, and repeatable

Turn attention into action

Gamified voice experiences drive participation and keep people coming back. Perfect for launches, promos, and audience activation.

Capture richer intent signals

Every play = a data point. Know who’s engaged, motivated, likely to convert.

Stand-out brand moments

Launch playful campaigns users will remember (and replay) on WhatsApp and RCS.

Lead acquisition

  1. Participants must opt-in and provide details (e.g. name, company) before joining the Vocalize game
  2. This data is collected directly within the CDP (Customer Data Platform) People for effective lead generation
  3. The opt-in rate is is higher than traditional lead acquisition, thanks to the engaging and rewarding nature of the voice-activated game  
A mobile chat showing a game leaderboard: the user is in 5th place with 709 points, behind leaders with 829, 817, and 749 points, with options to try again or accept the result.
An AI agent chat collects lead information: a user consents to WhatsApp updates, then provides their name "John Smith" and email "john.smith@gmail.com" to enroll in a game.

Gamification

  1. Once users submit their information, they are ready to engage in the game
  2. Participants must say a specific phrase correctly, adding an interactive twist (e.g., the voice note should resemble “Berlin skyline”)
  3. AI is then used to analyze the voice note, match it to the phrase said, and respond with fun, engaging feedback and details on how to compete
  4. The game itself is a strong motivator, but adding a prize or branded merchandise for the top scorer takes it to the next level
  5. The combination of fun, competition, and rewards boosts participation and leaves a lasting impression

How to set it up?

GenAI analyzes the voice note, matches it to the phrase, and responds with fun, engaging feedback and competition details.

Setting up Vocalize is quick and easy, with just three key steps to follow (and you’ll be guided through each one in our Beta version):

  • 1. Create your AI chatbot
  • 2. Set up tags for audience segmentation
  • 3. Add the GenAI application in Exchange

How does it work?

  • 1. Lead scans the QR code that opens the WhatsApp chatbot
  • 2. The lead sends a voice message with specific instructions
  • 3. Lead is stored in the leaderboard
  • 4. AI evaluates similarity with the desired image
  • 5. Chatbot sends info about the score back to the user

Check our customer story

Ready to try out Vocalize?

Try the beta version

Try out Vocalize Beta