Conversational AI for marketing: Reach the right audience, start the right conversation
Conversational AI in marketing turns one-way broadcasts into two-way conversations that personalize, engage, and convert on the channels your audience already uses.
Most marketing messages get sent, few start a conversation
71% of consumers expect personalized interactions from brands. 80% are more likely to purchase when they get them. Yet most campaigns still rely on batch-and-blast messaging with no way for the customer to respond.
Clicks without follow-through
Open rates look healthy, but engagement drops because there’s no follow-through after the click
Surface-level personalization
Personalization stops at the first name in the subject line instead of adapting to real behavior
Leads left waiting
Leads captured by campaigns enter a CRM and wait for a rep to follow up, often days later
How conversational AI in marketing makes every campaign interactive
The best campaigns don’t end with a click. They start a conversation. Conversational AI turns each marketing touchpoint into an interactive experience where customers ask questions, get personalized recommendations, and take action within the same message thread.
AgentOS deploys AI agents across WhatsApp, SMS, RCS, voice, email, Live Chat, and 15+ other channels. They deliver personalized campaigns, handle responses in real time, qualify leads mid-conversation, and route high-intent prospects to your sales team with full context.
Send personalized offers and recommendations based on customer behavior and purchase history
Let customers respond, ask questions, and complete actions within the campaign message
Qualify leads through conversational engagement and route them to sales in real time
Re-engage inactive audiences with timely, personalized outreach that adapts to their response
What a marketing campaign looks like when customers can talk back
One-way campaigns inform. Conversational campaigns convert. AgentOS makes the difference.
Campaign launch
Customer engages
Lead captured and routed
Features of our conversational AI for marketing
Benefits of conversational AI in marketing
AI-driven campaigns deliver 22% higher ROI, 32% more conversions, and 29% lower acquisition costs compared to traditional methods. Here’s what makes that possible.
Higher engagement rates
Better conversion rates
Lower cost per acquisition
Personalization at scale
Always-on campaign support
Closed-loop insights
Use cases of conversational AI in marketing
From product launches to loyalty programs, these are the use cases where conversational AI delivers the strongest marketing results.
Customer stories: Successful implementations of conversational AI for marketing
Life Insurance Department at Covéa Group: 11% conversion rate with pioneering conversational marketing campaign via RCS powered by Infobip .
-
11%
conversion rate .
Kibon: Increased campaign ROI and conversion with Infobip’s customer engagement solution .
-
94%
delivery rate . -
74%
campaign view rate . -
300x
increase in ROI .
Petpetgo: Doubled purchase frequency with an omnichannel customer engagement solution .
-
2x
Purchase frequency . -
10%
Less advertising spend .
Juros Baixos: Increased marketing margin by 18% with Moments .
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18%
increase in marketing margin .
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Seamless integrations with your existing systems
AgentOS connects to the tools your marketing team already uses. No rip-and-replace required.
Frequently asked questions
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