Why CAPTCHA isn’t enough: Best alternatives in 2025

CAPTCHA alone can’t keep up with modern bots. Explore CAPTCHA alternatives that go beyond visual puzzles to block fraud in real time. See how Infobip Signals detects fake OTP traffic, stops AIT, and protects your platform, without adding friction for real users.

Sandra Posavac Content Marketing Specialist
Skip to table of contents

Basic CAPTCHA defenses break under modern bot pressure. In 2025, more businesses are replacing them with smarter, user-friendly, and more secure CAPTCHA alternatives. 

This guide explains why CAPTCHA is no longer effective and what alternatives are available. It also explains how Infobip Signals protects against modern threats like AIT and SMS fraud, without slowing down real users. 

What is CAPTCHA and why it’s failing today 

CAPTCHA, short for Completely Automated Public Turing test to tell Computers and Humans Apart, has long been used to stop bots. It requires user interaction to solve simple puzzles before they can submit forms, request OTPs, or view certain content. These tasks may include: 

  • Selecting specific images (visual puzzles) 
  • Solving math problems 
  • Typing distorted text 
  • Completing drag and drop actions 
  • Listening to and solving audio CAPTCHAs 

These are some of the most common types of CAPTCHA. They help confirm that the user is human. 

But there’s a growing problem: bots have become smart enough to solve these tests faster than people. 

Because of AI, modern bots can now solve CAPTCHA challenges, including reCAPTCHA v3, faster than human users. And with services like 2Captcha or DeathByCaptcha, or open-source tools available on GitHub, bypassing CAPTCHA has become low-cost and automated. 

Even worse, CAPTCHA can harm your platform in several ways: 

It frustrates real users and slows conversions: CAPTCHAs often get in the way of legitimate users, especially on mobile. They slow down sign-ups and increase form abandonment. 

It limits access for some users: Tasks like image selection or distorted text can be difficult for users with visual impairments, making CAPTCHA less inclusive. 

It gives a false sense of security: Many businesses rely on CAPTCHA alone. But without additional safeguards, attackers can easily bypass it, making it a weak line of defense. 

While CAPTCHAs can block simple bots, they fall short as a mitigation tool against advanced ones. 

The evolving threat: Why businesses need CAPTCHA alternatives

Modern bots use AI and machine learning to mimic human behavior. Many bots can now automatically get past CAPTCHA. These fake visits, called artificially inflated traffic (AIT) or SMS pumping, waste your money and create serious security problems. 

Attackers can: 

  • Trigger fake OTPs to exhaust SMS credits 
  • Flood your system with signups or logins to scrape data 
  • Exploit forms to launch phishing or spam campaigns 
  • Launch DDoS-style overloads using seemingly human interactions 

That’s why it’s time to look into alternatives to CAPTCHA that protect users and platforms more effectively. 

Infobip Signals
Your business receives OTP requests, but not all of them are legitimate traffic.

How to strengthen your anti-bot strategy 

Here are some of the most effective and accessible CAPTCHA alternatives businesses are now using: 

Behavioral analysis 

Instead of asking questions, this method observes how users behave by:

  • Analyzing actions like mouse movements, typing rhythm, scrolling, and clicking.
  • Distinguishing between bots and humans in real time
  • Avoiding interruptions for human users
  • Achieving high accuracy for detecting automated bot patterns
  • Working invisibly behind the scenes, improving UX

Example: A concert ticket site can tell if you are a real person by how naturally you move your mouse around the screen. Human users tend to have inconsistent movement patterns, while bots follow straight lines or have no mouse movement. The system silently blocks those sessions before checkout. 

Device fingerprinting 

This method collects information about your device and browser, like screen size and operating system, to create a unique ID for each visitor. Bots struggle to imitate these details consistently. 

  • Passive and background-based 
  • Highly effective on both web and mobile apps 
  • It detects bots even when they change IP addresses 

Example: A banking app notices 50 registrations all coming from devices with matching specifications. That’s a strong indicator of bot activity using fake phone numbers, so the app blocks those attempts. 

Infobip Signals
Infobip’s platform uses data and insights to block numbers if the risk score is above the defined target.

Hidden field techniques 

A form includes an extra field that real users never see (because it’s hidden via CSS or JavaScript). Bots that auto-fill all fields will complete it, instantly flagging them as non-human. 

  • Simple, effective, and easy to implement 
  • No added steps for users 
  • Best for basic spam protection 

Example: On a contact form, there is a hidden “website” field. The hidden field is invisible and stays hidden from users, so they never notice or fill it out. Only bots that automatically complete all form fields will fill it, which helps spot them. 

Invisible CAPTCHA 

This method works quietly in the background and triggers challenges only when it detects suspicious behavior. Google’s reCAPTCHA v3 is an example. 

  • Less intrusive than image or text puzzles 
  • Still vulnerable to bot evolution and captcha-solving services 
  • Must be combined with additional layers for full protection 

Example: When you log in to a shopping site, it checks your behavior, like how you move your mouse, scroll the page, or type. If the system detects typical human behavior, it grants immediate access. If it detects suspicious activity, it presents a challenge to verify the user. 

Although CAPTCHA still helps with bot protection, it’s no longer the main solution. Businesses need smarter tools that adapt to behavior.

AI-driven solutions: Why Infobip Signals is an advanced CAPTCHA alternative 

Other CAPTCHA alternatives rely on simple logic or passive behavior tracking. Infobip Signals uses real-time AI to detect and stop fraud, without asking users to do anything. 

Here’s how Infobip Signals helps you: 

1. Detects and blocks AIT automatically 

Infobip Signals automatically detects and filters out fraudulent OTP requests before they reach your system, preventing unnecessary SMS costs by blocking illegitimate traffic without any extra work on your part. 

2. Analyzes traffic patterns and IP addresses 

It uses advanced detection to assess whether traffic is real or fake, flagging suspicious behaviors, and device signatures. 

Infobip Signals
Infobip Signals will check for patterns and flag numbers that are potentially fraudulent.

3. Works alongside CAPTCHA 

Instead of replacing CAPTCHA entirely, Infobip Signals strengthens it. Low-risk users avoid friction, while high-risk sessions receive extra checks. This makes it a key part of modern anti-fraud CAPTCHA solutions. 

4. Filters fake from genuine users 

Signals separates malicious bots from human users in milliseconds. That means better UX, fewer CAPTCHA challenges, and more reliable data. 

5. Protects from AIT, DDoS, and abuse 

Whether you’re facing AIT, DDoS attacks, or credential abuse, Signals adapts to block evolving threats. 

Customer success stories show the real impact of this approach

Cabify, a major mobility platform in over 40 cities, used our solution to stop fake SMS traffic. By blocking fraudulent bots in real time, they cut financial losses from fake traffic by 15.7% in just three months. 

Similarly, NEXT plc, a large UK clothing brand, improved security and customer trust by blocking about 175,000 fake messages every month with Signals. 

One-minute video about an intelligent solution that cuts costs by blocking AIT:

Pros and cons of popular CAPTCHA alternatives

Traditional CAPTCHA (Visual/auditory puzzles) 

Pros:

  • Easy to implement 

Cons:

  • Bad for accessibility 
  • Annoying for users 
  • Weak against modern bots 

reCAPTCHA v3 (Invisible Google CAPTCHA)

Pros:

  • Frictionless for users 
  • Works well with behavioral data 

Cons:

  • Still beatable by advanced bots 
  • Can reduce site speed and privacy 

Behavioral analysis 

Pros:

  • Strong detection of bots 
  • Great user experience 
  • Works well with other layers 

Cons:

  • Requires good data management 

Device fingerprinting 

Pros:

  • Works in background 
  • Strong bot resistance 

Cons:

  • Needs privacy compliance 
  • Can be blocked by some browsers 
  • Fingerprint collision problem 

Hidden field trap 

Pros:

  • Simple to deploy 
  • Effective for spam 

Cons:

  • Not strong against smart bots 
  • Can be bypassed by custom scripts 

Infobip Signals 

Pros:

  • AI-driven, real-time fraud prevention 
  • No user effort required 
  • Best for AIT protection, SMS abuse, and OTP fraud 
  • Easy to integrate with existing systems 

Cons:

  • Bots hate it, but you’ll love it

Choosing the right alternative CAPTCHA for your platform 

The best CAPTCHA alternative depends on your specific needs. Consider the following: 

Focusing on user experience? Choose solutions that work in the background and avoid puzzles that frustrate users. 

Dealing with fake signups or SMS pumping? Use real-time detection tools that identify and stop misuse instantly. 

Are you experiencing financial loss due to AIT or malicious traffic? You’ll need automated systems that can block threats before they cause damage. 

Need your service to be usable by everyone? Use CAPTCHA alternatives that don’t rely on images, audio, or clicking. These are more inclusive for users with various limitations. 

PRO TIP: Combining two or more methods can also boost protection. For example: pair device fingerprinting with Infobip Signals for stronger protection, without adding friction for real users. 

Smarter security starts with smarter tools 

In 2025, CAPTCHA on its own no longer provides adequate protection. The rise of automated bot attacks, AIT, and fraudulent signups demands more intelligent, user-friendly, and scalable defenses. 

CAPTCHA alternatives FAQs

Go beyond CAPTCHA – Stop fraud where it starts Â