Next-level engagement with Infobip’s AI messaging suite
Engaging customers takes more than just great content. You need precise timing, intelligent channel selection, and smart targeting. AI messaging suite delivers all this without compromising privacy.
Everyone is talking and everyone is pushing content. Capturing and maintaining attention is increasingly challenging, especially among younger audiences like Gen Z, according to McKinsey research. Competition is high and your message has milliseconds to make its mark. You need the right message, sent at the right time, on the right channel. Our AI messaging suite makes that precision simple.
If your brand is looking to improve an AI messaging suite, you’re on the right track to future-proof your customer journeys. With Infobip’s Conversational Experience Orchestration Platform (CXOP), you get an all-encompassing control center that allows you to:
- Design digital journeys
- Automate a variety of messages
- Optimize omnichannel conversations
- Create hyper-personalized experiences
Paired with features like Agentic AI agents, reliable send-time optimization, channel recommendations, and destination scoring, your messages will hit the mark each time.
Together, these tools improve campaign results and protect your sender reputation. All while maintaining the highest standards of data privacy.
Send-time optimization: Reach customers when they’re most receptive
Ever notice some customers open your emails first thing in the morning, while others check them late at night?
Send-time optimization (STO) uses machine learning to deliver each message at the moment a customer is most likely to engage. By analyzing billions of CPaaS data points, STO identifies ideal send times based on user behavior, time zones, and engagement patterns, both individually and across similar user groups.
Instead of static schedules or guesswork, your campaigns can respond to real-time insights from collective behavior and ensure smarter delivery decisions even for new contacts with minimal history.
Activation is simple. In CXOP, just toggle the feature on in your campaign flow. From there, STO automatically picks the ideal time and channel to send your message.
What this means for your business:
- Up to 40% higher open and click rates
- Revenue lifts of 100%+ reported by early users
- Works within the Infobip portal, no development needed
- Scales automatically during peak loads with no performance loss
NOTE: At the start, when there isn’t enough individual data, STO uses general trends based on region, industry, or similar clients to make smart predictions. Once there are at least five interactions for a user, STO switches to using only that client’s first-party data. This approach keeps predictions accurate while ensuring full privacy compliance.
Channel recommendation: Let AI pick the best path
One channel gets ignored, another drives instant replies. But how do you know which?
With customers spread across channels like WhatsApp, Viber, SMS, and RCS, choosing the right one can feel like guesswork. Channel recommendation tool solves this with AI-powered decisioning.
Channel recommendation automatically sends each message through the channel most likely to succeed by analyzing delivery history, cost, user preferences, and conversion chances in real time. And with smart failovers built in, if OTT fails, the system defaults back to SMS to avoid losing the customer.
What this means for your business:
- 4%+ increase in conversions
- 3x ROI gains through optimized delivery
- Supports multichannel strategies without added complexity
Destination scoring: Target smart and protect sender reputation
Ever had a campaign fail because too many numbers were inactive or flagged as spam?
Messaging platforms like WhatsApp monitor senders constantly. Too many spam flags or low engagement can tank your daily limits. Destination scoring helps manage that risk and protect your sending reputation.
This conversational analytics feature assigns each recipient a score from 0 to 10 based on risk and likelihood of engagement. Use it to:
- Prioritize high-value contacts
- Limit or skip risky recipients
- Analyze campaign success by engagement tier
What this means for your business:
- Prevents template rejections and platform blocks
- Reduces spam complaints and improves customer service quality
- Keeps your sender score high to maintain channel access
Better together: The combined power of all three
Each tool in the conversational intelligence suite is strong on its own. But when you bring them together, that’s when you get the biggest impact:
- Destination scoring filters recipients
- Send-time optimization schedules optimal delivery
- Channel recommendation selects the best communication path
When combined, results include:
- 45% higher read rates
- 65% fewer account blocks
- Measurable lifts in sales calls, customer retention, and campaign ROI
Messages alone don’t create connection. Natural language processing (NLP), AI, and conversational intelligence platforms, help brands build real conversations.
Our commitment to privacy and data protection
AI messaging suite is built on strict data protection and privacy-first architecture. Here’s how we keep your data and your customers safe:
Data isolation and governance
- Your first-party data stays siloed, never mixed with others’ (STO starts with general trends for predictions, then switches to only your data once enough user activity is collected)
- AI models use anonymized, aggregated telecom data for baselines
- Fully compliant with GDPR, CCPA, and global regulations
- EU data residency and signed Data Processing Agreements keep your data held safely
Encryption and access
- Your data is always protected with strong encryption, both while stored and while being sent (TLS 1.2+ and AES-256)
- Access is controlled by user roles, and data can be securely deleted through APIs when needed
Responsible AI practices
- Systems collect only minimal data, using hashing/pseudonymization to protect personal information
- No raw message content is used unless you opt in
- Additional privacy measures, like statistical noise and differential privacy, ensure that no individual can ever be identified
Certified & audited
- Infobip follows strict global standards to keep data safe and private; ISO 27001 certified for information security and ISO 27701 certified for privacy management, proving that your data is handled securely
- SOC 2 Type II audits and regular security tests confirm that systems and processes remain reliable and protected over time
Why AI messaging matters
AI messaging suite brings together conversational AI, smart automation, and privacy-first design to help your business connect meaningfully with every customer. It helps you:
- Engage the right customers at the right moment
- Drive sales team performance, improve customer support outcomes, and increase customer satisfaction
- Extract valuable insights from analyzing conversations and behavior
- Protect your platform integrity while improving customer experiences
Running a contact center, managing sales calls or leading a customer service team involves a lot to keep track of. Conversational intelligence tools help you make sense of every interaction and turn it into actionable insight.
Deliver powerful insights and optimized campaigns without ever risking confidentiality
