Netcore: Creating smarter customer journeys at scale

Retailers have always been early adopters. From eCommerce innovations to loyalty apps, they’re constantly testing new ways to connect with customers. But what happens when tech adoption outpaces data maturity? 

When customer data is scattered across those systems, even the most advanced stack can’t deliver the experiences shoppers expect. 

We spoke with Sankalp Bajpai, Senior Vice President for Partnerships and Alliances at Netcore, to explore how their platform, combined with Infobip’s channel capabilities, is helping brands turn fragmented data into personalized journeys that perform at scale. 

Personalization starts with clean, connected data 

Netcore’s AI-powered marketing automation and product discovery platform supports 6,500 global brands, but regardless of size or industry, Bajpai says most brands face a similar challenge: 

“The data is not structured well, which limits brands capabilities to personalize engagement, and personalize in-movement marketing.” 

And that limitation doesn’t just affect how campaigns are delivered, it impacts the customer experience at every level. 

Data often lives in separate systems: one for transactions, one for email, one for customer support. Without a unified view, brands struggle to understand how people move across touchpoints, let alone respond in real time.  

Campaigns feel generic. Recommendations miss the mark. Journeys break the moment a customer switches channels. 

Each of these interactions shape how customers feel about a brand and it only takes one broken moment to lose momentum. Shoppers expect instant recognition, not just of who they are, but of where they left off. When data can’t keep up, loyalty drops, conversions stall, and teams spend more time patching gaps than building strategy. 

Built-in intelligence, real-time action 

Solving the data problem is only part of the equation. The next challenge is what to do with that data and how fast you can act on it. 

Netcore does that through AI built directly into its platform. Their platform includes nine agentic workflows designed to cut down on manual effort and speed up execution. Tasks that once required entire teams, like building segments, mapping journeys, or setting campaign objectives, can now be handled in just a few clicks. 

These AI capabilities help brands react in real time, adapting messages based on behavior and delivering them through the channel each customer prefers, whether that’s email, WhatsApp, or RCS. 

Combined with Infobip’s channel-agnostic infrastructure, it creates space for smarter engagement: fast, flexible, and deeply personalized. 

Security and compliance are non-negotiable 

As automation accelerates, trust becomes the real differentiator, and security and compliance need to scale right alongside automation. 

Bajpai points out that while compliance was once the domain of IT teams, it’s now firmly on the radar of business leaders. Platforms must prove they’re more than just technically sound, they have to deliver results. 

Netcore and Infobip have invested heavily in staying ahead of evolving compliance standards because without that foundation, nothing scales. That’s what makes this partnership work: clear ownership, built-in flexibility, and a shared focus on outcomes. 

Fast-tracked replatforming before holiday season 

The shopping season is the most intense period of the year for customer engagement. And messaging volumes prove it. During Cyber Week alone, Infobip delivered over 11 billion messages globally, with the U.S. seeing a 129% increase in messaging volume compared to an average day in November. 

That kind of increase calls for a platform that can handle scale without sacrificing speed, deliver every message reliably, and personalize each one to keep busy shoppers engaged and coming back. Plus, all of that needs to happen in real time.

The strength of the Netcore–Infobip partnership was put to the test just weeks before the peak holiday season.

A national apparel and women’s wear brand urgently needed to re-platform. Their existing setup couldn’t support the scale or sophistication the season demanded, and there was little time left to make the switch.  

Netcore and Infobip moved quickly, aligning their teams and dividing responsibilities. Netcore led the charge on data migration, email, and marketing automation. Infobip stepped in to manage telco audits, compliance, and message delivery infrastructure.

That kind of outcome, Bajpai notes, comes down to tight collaboration, clearly defined roles, and a firm focus on what matters most: the customer. 

A strong foundation for future growth 

With a scaled partnership across APAC and a growing footprint in North America, Netcore and Infobip are doubling down on retail and eCommerce, and it’s clear they’ve hit their stride. 

Netcore focuses on marketing automation, journey orchestration, and data. Infobip powers global channel engagement, from emerging platforms like RCS to rich messaging on Instagram, Viber, and WhatsApp. Together, they’re helping brands bring personalization and performance to every customer touchpoint, all while driving down the total cost of ownership. 

And as the partnership continues to scale, so do the possibilities for brands ready to deliver more connected, personalized experiences. 

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