Text-Em-All: Where technology speaks human

Text-Em-All is an SMS marketing company built on one simple belief: everyone has something important to say. While best known for its SMS capabilities, the company also delivers voice messages with the same focus on empathy and clarity. Every message they send carries a tone of care rather than automation.

That belief aligns perfectly with us at Infobip, where we help brands deliver meaningful, reliable communication at scale without losing their human touch. For Jonathan Melton, Product Manager at Text-Em-All, that principle guides every product decision.

So when the team realized that maintaining their own voice platform was slowing them down, the next move was clear: keep the human connection, but let Infobip’s Voice technology handle the heavy lifting.

From schedule changes to urgent alerts, voice plays a key role in how Text-Em-All connects with people, making reliability essential as they prepared for the next stage of growth.

Why change something that already works?

Text-Em-All had been running its own SIP servers and managing voice calls since day one.

The system worked well but required constant maintenance from the engineering team. As the company grew, they realized that time could be better spent improving the overall customer experience. It raised the familiar question of why fix something that already works, but for Text-Em-All the answer was simple. To move from growth to real impact, they needed a partner who could carry their ambition as their own.

Our Voice platform offered a way forward: a fully managed, globally connected network that makes scaling simple and lets teams focus on innovation instead of infrastructure

Having already worked with us for SMS, the trust was there. Moving their voice traffic to our solution felt less like switching providers and more like partnering with someone who already speaks your language. With direct routes, built-in latency optimization, and transparent pricing, the move meant better call quality and predictable costs, ensuring every conversation sounded exactly as intended.

From challenges to partnership

No migration happens without a few feedback loops. The early days surfaced issues around routing, latency, and answering machine detection, but instead of trading tickets, both teams traded insights.

“We co-designed the process from day one,” said Jon. “Our engineers and Infobip’s engineers were in the same conversations, sharing metrics and iterating together.”

Collaborative sessions and regular syncs became the foundation of the partnership. Our voice engineers worked closely with theirs to fine-tune direct connections and optimize routing for the best possible call quality. One shared focus, accurate answering machine detection, was refined through close collaboration and AI-driven models that balanced precision and efficiency.

“They kept adjusting until it hit our standard,” said Jon. “That flexibility built a lot of trust.”

Built on trust, designed for growth

With performance optimized, the partnership grew stronger. Text-Em-All moved all voice traffic to our platform. Because we are a licensed carrier, businesses can easily move their existing numbers to our network while keeping their identity, customers, and quality intact. It gives them the confidence of local continuity with the reliability and reach of a global carrier.

Before that decision, the team had explored several alternatives.

This level of reliability is no coincidence. It comes from owning our network end to end, ensuring full control over routing, quality, and cost. With 145 direct connections in 69 countries and 98% US coverage, our platform gives customers consistent performance and confidence wherever they call.

“Infobip gives us professionals who work every day to maintain and improve something we used to manage ourselves,” said Jon. “That lets us focus on creating new ways to serve our customers.”

Looking ahead

Now, Text-Em-All is preparing to activate call recording and integrate additional channels through the same unified interface. From outbound voice broadcasts to IVR flows and text-to-speech capabilities in over 30 languages, our Voice platform gives them tools to grow without complexity.

Speaking human, together

For Text-Em-All, success is not measured by how many calls are made but by how many feel human.

That shared mindset continues to shape what comes next. With call recording, SMS, and email on the roadmap, Text-Em-All is building a future where every interaction carries the same care and authenticity.

From SMS to Voice, they prove that communication can be efficient without sounding automated. With our voice technology behind the scenes, they can focus on what matters most: helping people connect in ways that feel natural, thoughtful, and unmistakably human.

Because in the end, it is not about how many messages are sent, it is about how many are remembered.