How Galdon Data turns listening into powerful customer engagement
From large-scale public sector integrations to AI-powered engagement tools, discover how Galdon Data proves that meaningful technology starts with listening and ends with trust.
While most tech companies are eager to show off new features, Galdon Data’s first step is to listen to what businesses truly need. Based in Johannesburg and backed by more than two decades of experience in unified communications, Galdon Data puts understanding customers first and the sales pitch last.
Timothy van den Berg, who has been with the company for 15 years, puts this philosophy into practice daily. Before suggesting any technology or solutions, he sits down with customers to understand the complexities of their business operations.
This patient way of working allows them to go beyond the typical industry approach of demos and feature checklists. This deep commitment to understanding client needs first is precisely why Galdon Data partnered with Infobip to deliver conversational solutions that align with what their customers require, rather than pushing generic technology.
When technical capability meets customer understanding
Building direct integrations with major platforms requires significant time and technical resources. As Galdon Data’s technology partner, we’ve taken care of the heavy lifting by establishing connections with industry leaders and developing ready-to-use solutions. This enables Galdon Data to quickly customize, deploy, and accelerate results.
This foundation was crucial at Infobip’s Partner Day in Johannesburg, where Galdon Data won Technology Partner of the Year. The award-winning project involved a large-scale public sector transformation, integrating over 15 backend systems with A2P messaging capabilities. Using our SMS APIs, Galdon Data deployed an Email-to-SMS solution for over 2,500 staff members and a no-code SMS builder in just four months.
We build a very personal relationship with our customers. We get to understand the nuts and bolts of their business, and only once we’ve got a good handle on what they do and how they do things, do we then make recommendations.
Timothy van der Berg
Strategic Sales at Galdon Data
Rather than spending months on integration logistics, Galdon Data could focus on their core strength: understanding client needs and crafting solutions that work. This approach positions them as a single partner for their clients’ entire unified communications journey. Instead of juggling multiple vendors, customers work with one team that understands their entire ecosystem, from Microsoft Teams and Zoom platforms to WhatsApp for Business and SMS.
The importance of reliable data in customer engagement
A critical but often overlooked barrier to effective customer engagement is a common issue: outdated information. Businesses collect overwhelming amounts of data, but without a regular cleanup or a clear strategy, that data becomes obsolete, scattered, or completely disconnected from what customers want.
The result is frustration. Customers get calls about products they stopped using years ago, to phone numbers they stopped using, sometimes even helping companies correct their own data. It’s not just inefficient; it damages relationships and erodes trust.
That’s where Infobip’s solutions come in – thanks to our technical know-how and ready-to-use solutions, partners like Galdon Data can maintain their focus on building relationships, which, as they know, are built on reliable data.
AI’s real promise: Respecting people’s time and preferences
For Galdon Data, the rapid advancement of AI opens new possibilities for customer engagement. The real transformation isn’t about the technology itself but about fundamentally respecting how and when customers want to be contacted.
By using Infobip’s SMS APIs, Email-to-SMS solutions, and no-code campaign builders, Galdon Data can create customer journeys that work on individual terms and preferred timing. These tools enable the kind of personalized, preference-driven engagement that customers increasingly expect.
Picture a customer setting a preference and saying, “If you need to discuss my account, text me after 6 PM on WhatsApp, and only if it’s important.” That level of control becomes possible when the right technology foundation supports customer-first thinking.
You no longer have an eight-to-five contact center contacting you in the middle of meetings, and you can almost pre-schedule when you want to be engaged with and on your terms as a consumer.
Timothy van der Berg
Strategic Sales at Galdon Data
Timothy notes that the industry is moving toward a revolution prioritizing convenience and relevance over volume and frequency.
Local insight meets global connectivity
Combining Galdon Data’s deep customer experience knowledge and our global technical infrastructure creates something powerful: The ability to move from scattered, generic outreach to cohesive, customer-focused communication.
Everything that we do in our business talks to have a great customer experience, and we’ve got the tools and the platforms which act as the glue to bring all these various components together.
Timothy van der Berg
Strategic Sales at Galdon Data
When asked to summarize Infobip in three words, Tim chose innovative, exceptional, and caring. In a field usually defined by technical specs and uptime statistics, that last word caring, truly sets our partnership apart.
As customer expectations evolve, combining local insight and global connectivity isn’t just a competitive advantage, it’s becoming essential for building lasting relationships rather than driving customers away.
