Infobip becomes the first platform to power Application-to-Person Rich
Communication Services (A2P RCS) for North America

Chicago, June 19, 2024 – Global communications platform Infobip is the first to offer A2P RCS Messaging for North America through a new Application Programming Interface (API). As pioneers in global omnichannel communications, Infobip is leading the market with another innovative solution.

An analysis of 473 billion interactions showed that consumers continue to look for a deeper
connection with the brands they buy from, making more interactive messaging channels critical to a brand’s growth. Infobip’s RCS network gives mobile network operators access to the necessary software to allow businesses to reach customers through highly conversational interactions that will help set brands apart from their competition.

As RCS use continues to grow worldwide, North American businesses can now create customer experiences that SMS and MMS formats do not offer, enhancing engagement and driving conversions. Infobip’s API empowers businesses to reach customers in new ways using branded multimedia messages that can include powerful visuals and personalization on a reliable platform proven to improve customer satisfaction, loyalty, and conversion. This powerful API allows for easy integration with other cloud solutions, creating a single omnichannel platform to connect RCS to the tools and technology already in use.

“We expect RCS use to grow exponentially worldwide, and we are proud to be the first platform in North America to power an A2P solution that will allow our customers to give richer communication that consumers demand from the brands they interact with,” said Ethan Gustav, Group President for North America at Infobip.

Infobip’s platform allows customers to easily integrate RCS and test the platform with less
engineering effort and lower costs, creating an omnichannel experience. Options include the Infobip RCS portal and editor to send messages through a user interface without integration. Additionally, Infobip customers can upgrade SMS and MMS messages to RCS using existing API integrations. Infobip’s platform seamlessly converts rich messaging channels into RCS, making the transition easier. Lastly, a full suite of RCS capabilities is already available to customers using the standalone RCS API and Messages API.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication, and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.