Infobip and MoneyGram Haas F1 Team debut Conversational Fan Experience Platform at Monza

Platform deepens engagement between MoneyGram Haas F1 Team and fans worldwide

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Vodnjan, Croatia – 4 September 2025 – Global cloud communications platform Infobip and the MoneyGram Haas F1 Team are launching a click-to-WhatsApp conversational assistant at the next race in Monza, giving fans the chance to test their MoneyGram Haas F1 Team knowledge through an interactive quiz and win exclusive signed memorabilia.

Ahead of the race on 7 September, Infobip and the MoneyGram Haas F1 Team have rolled-out their new conversational assistant, available via a Click-To-WhatsApp ad integration from Facebook and Instagram. Fans can join exclusive WhatsApp conversations to access interactive quizzes, and the chance to win signed race memorabilia.

This is the next step in the partnership between the two organisations, which was launched in May this year. Infobip signed a multi-year partnership with the MoneyGram Haas F1 Team and together they are revolutionising fan engagement, enabling the team to develop deeper connections with fans worldwide. Infobip’s technology is powering a new era of digital engagement, delivering real-time, personalised experiences that bring fans closer to the action.


Our fans are the heartbeat of the MoneyGram Haas F1 Team. This AI-powered platform doesn’t just bring them closer to the action – it creates a two-way conversation that helps us understand and serve our global community better. Starting at Monza, fans worldwide will experience a new level of engagement that reflects our commitment to innovation both on and off the track.”

Mark Morrell

MoneyGram Haas F1 Team’s Director of Marketing


Working with the MoneyGram Haas F1 Team to pioneer conversational experiences showcases how advanced messaging technology can transform sports engagement. In similar cases this technology has been able to increase fan engagement in several folds, offering a memorable fan experience. Our platform’s ability to deliver rich, interactive experiences at scale makes every fan interaction meaningful, whether they’re trackside at Monza or watching from anywhere in the world.”

Ivan Ostojić

Chief Business Officer at Infobip

With a shared commitment to engineering excellence and innovation, the partnership brings together two performance-driven teams focused on pushing boundaries, on and off the track. The Monza debut marks the beginning of an expanded digital experience roadmap connected to Infobip’s Conversational Experience Orchestration Platform. Future phases will include AI-powered race predictions, personalized content recommendations based on fan preferences, and integration with augmented reality features that will bring fans even closer to the race day experience. The partnership will also explore advanced simulator integrations, giving fans virtual access to the team’s performance data and training insights.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

About MoneyGram Haas F1 Team

2025 sees MoneyGram Haas F1 Team celebrate its tenth season in the FIA Formula 1 World Championship. The first American Formula 1 team to compete in the sport since 1986, MoneyGram Haas F1 Team made an immediate impression with a memorable points-scoring debut at the 2016 Australian Grand Prix. Founded by industrialist Gene Haas – owner of Haas Automation, the largest CNC machine tool builder in North America with over 80 outlets globally – MoneyGram Haas F1 Team is headquartered in Kannapolis, North Carolina in the United States with additional operations in Banbury, England and Maranello, Italy. Technical partnerships with Scuderia Ferrari and Toyota GAZOO Racing further underline MoneyGram Haas F1 Team’s commitment to excellence within Formula 1. Domestically Gene Haas remains a stalwart of the American motorsport scene having started his own NASCAR team in 2002. A 2008 partnership with champion driver Tony Stewart led to the renamed Stewart-Haas Racing becoming a powerhouse operation winning two NASCAR Cup titles and two NASCAR Xfinity championships through to the end of the program in 2024. Haas’s personal dedication to NASCAR continues with the creation of Haas Factory Team for 2025 – running in both the Cup and Xfinity series.