Infobip surpasses 10 billion RCS messages

Apple’s RCS support sparks massive surge in conversational messaging  

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Vodnjan, Croatia, 9 September, 2025 – Global communications platform Infobip has surpassed 10 billion Rich Communication Services (RCS) business messages, delivered to consumers on its platform, marking a significant leap toward richer, conversational messaging.  

This milestone highlights the explosive growth of RCS and the transformative effect of Apple’s adoption of RCS in late 2024. Since the iOS 18 update, global RCS traffic on Infobip’s platform has increased fivefold, with North American message volume soaring, showing a 1,400% increase alone.  

Businesses worldwide have embraced RCS to enable highly engaging, two-way customer interactions. Infobip’s data reveals a 500% year-on-year growth in RCS usage, with brands leveraging it alongside SMS to deliver personalized customer experiences.   

RCS offers the next generation of business messaging: secure, reliable, and interactive—enabling brands to connect with customers via text, images, videos, and files within their native SMS app. Enterprises can take consumers through the entire customer journey from the initial marketing touchpoint through to purchase and support.   

Samsung Electronics México adopted RCS as a key channel beyond SMS, demonstrating the impact of advanced messaging across multiple touchpoints. By implementing Infobip’s platform, Samsung has shifted from transactional SMS updates to dynamic, real-time engagement over channels like RCS and WhatsApp.  


Digital customer experiences are essential for businesses because they enable a deep understanding of customers and careful tracking of their entire journey, facilitating easier access to offers and services while strengthening communication and lifecycle engagement with end users. We’ve seen very positive results using channels like WhatsApp and RCS. RCS, in particular, offers a key differentiation. Unlike traditional messaging limits, RCS provides room for creativity, not only in message copy but also through rich media, interactive buttons, and various engagement options. These features let us offer customers multiple call-to-action buttons, all trackable in one place, which is a major advantage.”

David Vigueras

Marketing Manager at Samsung Electronics México


We’re witnessing record adoption as RCS becomes the channel of choice for businesses aiming to offer trusted, personalized messaging. Infobip is proud to lead this transformation, and we expect RCS growth to accelerate as more consumers and brands embrace these capabilities.” 

Craig Selby

RCS Business Unit Director at Infobip

In the US, Infobip was the first to launch RCS messaging with all major telecom carriers. This breakthrough has empowered US brands to create more personalized and engaging customer journeys, resulting in stronger relationships and increased revenue per message. Infobip is recognized as the RCS Business Messaging Leader by Juniper Research and continues to set the standard for conversational messaging innovation.  

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)