Infobip and Telkomsel Partner to Expand RCS for Business in Indonesia, Bringing The Next Level of SMS

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Jakarta, 17 December 2025 – Global cloud communications platform Infobip has partnered with Telkomsel to bring RCS for Business to the Indonesian market. The partnership marks a major milestone in advocating the use of RCS for businesses in Indonesia and reinforces Infobip’s ongoing commitment to expand access to next-generation messaging.

RCS (Rich Communication Services) is a next-generation messaging channel that brings the rich functionality of chat apps, such as media sharing (images, audio, GIFs, and videos), read receipts, typing indicators, and call-to-action buttons. The message is sent via the default messaging app on mobile devices, over a data connection or Wi-Fi, making it the next level of SMS. For brands, this means reaching customers more effectively beyond text while ensuring communication remains secure and trusted. With verified sender IDs and operator-backed delivery, users can feel safe and confident when engaging with the actual brand, helping businesses stand out and drive deeper engagement.

Bringing RCS for Business to life requires an ecosystem where the network and platforms collaborate. Google paved the way by providing global technology infrastructure; Telkomsel is the pioneering mobile network operator in the Indonesian market; and Infobip, as a leading Communications Platform as a Service (CPaaS) provider, brings enterprises access and expertise to activate RCS use cases at scale.


We are excited to see the potential of RCS for Business gaining traction in Indonesia, driven by high mobile penetration and rapid digital adoption. Introducing RCS to Indonesian businesses is our response to the evolving customer needs, and together with Telkomsel, we are helping enterprises adopt a secure, verified messaging channel that builds trust and delivers a seamless customer experience.”

Matija Ražem

Chief Commercial Telecom Officer at Infobip


As part of our ongoing commitment to be the partner of choice for businesses in Indonesia, Telkomsel continues to explore new ways to help brands connect more meaningfully with their audiences. With RCS for Business, we see an opportunity to address the growing need for secure, personalized, and interactive engagement – especially in a landscape where consumers are increasingly selective about the messages they receive. Through this collaboration with Infobip and Google, we hope to support more businesses in delivering impactful campaigns that build trust and drive stronger customer relationships, while also contributing to a safer and more reliable digital ecosystem.”

Arief Pradetya

VP of Digital Advertising, Wholesale, and Interconnect at Telkomsel


RCS is used by more than a billion people worldwide every month, and it’s encouraging to see its momentum in Indonesia. With advanced security features and interactive conversations, RCS for Business delivers a more secure communication experience and is a critical aspect of delivering a more trusted digital experience. The partnership between Telkomsel and Infobip highlights the growing momentum of bringing RCS for Business to both brands and their customers in Indonesia.”

Denny Galant

Head of Android in Indonesia at Google

RCS for Business is already proving its value in Indonesia. A recent collaboration between Infobip and Blibli, a pioneer and leading omnichannel commerce and lifestyle ecosystem in Indonesia focusing on serving digitally connected retail and institutions consumers, highlighted how RCS can drive strong customer engagement and conversions.


Our collaboration with Infobip has enabled us to use RCS as a strategic communication channel. During the Histeria 11.11 campaign, Blibli leveraged RCS for Business to deliver a more interactive and relevant shopping experience, resulting in higher customer engagement and repeat purchases. Groceries and beauty categories achieved 2.5x conversion rates, with the strongest performance on the first day of the campaign. This demonstrated RCS as a highly effective channel for big launches and time-sensitive promotions, and its ability to elevate business communications into more interactive and immersive customer experiences.”

Soegi Martanto

Head of Membership and Loyalty at Blibli

RCS for Business marks a new era in brand-to-consumer communication, offering Indonesian businesses a rich, interactive, and secure messaging experience. Through the strategic rollout by Telkomsel and Infobip, RCS is set to redefine how brands connect with customers, setting a new standard for mobile communications.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication, and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ on 6 continents, connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip was named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip is named among the Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked as an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip is named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)