Vodnjan, Croatia – 05 December 2024 – Global communications platform Infobip has reported record-breaking communications interactions during Cyber Week, underscoring the rising importance of Rich Communication Services (RCS) and conversational experiences. The platform recorded 11.6 billion communications interactions between Friday, 29 November, and Monday, 2 December, representing a 41% increase compared to last year.

The data highlights a growing preference for conversational experiences, where customers can seamlessly complete entire journeys — from browsing to purchasing — on a single channel. This year, SMS, email, and WhatsApp together accounted for 5.5 billion interactions. Notably, email interactions saw a substantial 94% increase compared to 2023. As anticipated by Infobip, RCS interactions also rose significantly, solidifying its role as a key channel for retailers globally. During Cyber Week, RCS interactions increased by an impressive 349% compared to the previous year.

The data further revealed a notable increase in interactions on Saturday, 30 November, and Sunday, 1 December, with over 5.1 billion interactions recorded up from 3 billion during the same period in 2023. This trend highlights the growing efforts of businesses and brands to engage cost-conscious consumers beyond Black Friday and Cyber Monday alone.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
 

Vodnjan, Croatia – 02 December 2024 – New data from global communications platform Infobip shows customers prefer conversational experiences on the day of Black Friday, driven by rich channels such as RCS. Infobip recorded new levels of total customer communications interactions on its platform this year, with 3.4bn interactions on the day of Black Friday, which represents a 26% increase when compared to last year. From the total number of interactions, the company identified 1.8bn coming from messaging interactions on its platform, up from 1.7bn last year. 
 

Infobip’s analysis reveals SMS, E-mail and WhatsApp are the three most preferred channels on Black Friday, recording more than 1.6bn interactions during the day. This Infobip’s messaging analysis reinforces the company largest messaging platform worldwide, and its reliability for brands during shopping season.
 
Rich communication channels such as RCS, have recorded significant growth this year, as brands seek convenient and conversational channels that enable end-to-end customer journeys. This year, RCS interactions on Black Friday increased 17% compared to a typical day in November and increased 388% compared to last year. Infobip also reveals that, in this year’s Black Friday, Retail & eCommerce and Finance industries are between the top 5 sectors which generated interactions in the company’s platform, presenting increases of 42% and 36%, respectively, when compared to last year.
 
As predicted, Infobip’s data reveals that, Black Friday sales extended across the entire month of November. Interactions across the whole month were higher than last year as brands sought to attract consumers looking for discounts pre-Christmas.
 

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
 

November 29, 2024 – Dubai, United Arab Emirates – Infobip was honored in the Fast Company Middle East’s prestigious Most Innovative Companies 2024 list in the retail category. This recognition shines a spotlight on Infobip’s game-changing impact within its industry and region.

The award was presented at an exclusive event at the Hilton Dubai Palm Jumeirah, where over 200 pioneers, visionary entrepreneurs, venture capitalists, and influential business leaders gathered to celebrate the best in innovation. This year’s gathering highlighted how creativity fuels transformation, with companies making bold, future-defining decisions shaping a better tomorrow.

Fast Company Middle East received hundreds of nominations, with organizations competing across various categories, including artificial intelligence, sustainability, fintech, healthcare, and retail. A dedicated team of editors meticulously evaluated each entry, recognizing companies that have not only excelled in their respective sectors but have also demonstrated resilience and forward-thinking strategies.

The Most Innovative Companies 2024 list includes 49 standout companies from across the region, celebrated for reshaping industries such as artificial intelligence, retail, enterprise, and more.

Ravi Raman, Publisher of Fast Company Middle East, stated: “The growth of the Most Innovative Companies list in the Middle East indicates how companies in the region are focusing on innovation, using technology and strategy. It is a testament to the leadership and a highly conscious consumer base.”

Fast Company Middle East is the region’s leading business media brand, focused on innovation, technology, business, and leadership. In addition to its online platform, Fast Company Middle East hosts awards and events like Most Creative People in Business, Innovation By Design Summit, and Most Innovative Companies.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

● Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)

• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)

• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)

• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)

• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)

• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)

• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

Vodnjan, Croatia, 12 November 2024 – Global communications platform Infobip forecasts more than $10 billion in online sales in the US this Black Friday based on predicted messaging volumes. Infobip expects SMS interactions on its platform on Black Friday to increase by 25% this year, up from 1.3bn in 2023 to nearly 1.7bn. Following the market movement and consumers’ shopping behaviour, the company forecasts Black Friday online sales across the US to increase from $9.8 billion in 2023 to $10.5 billion in November.

 
Infobip forecasts a 7% increase in Black Friday online sales in 2024, following a similar increase from 2022 to 2023 when sales grew from $9.1 billion to $9.8 billion. As the largest SMS provider in the US and one of the main SMS vendors with a global traffic offering, the company expects global SMS interactions on its platform on Black Friday to be 120% higher than a normal day in November as brands seek sales.
 
In Europe, based on a survey data, Infobip forecasts that total spend for Black Friday and Cyber Monday will reach €7.425 billion, with Black Friday contributing €4.3 billion and Cyber Monday accounting for €3.125 billion. Infobip also predicts while both the US and Europe show a trend toward more cautious spending, the US is likely to see a higher volume of big-ticket purchases, with 14% of US survey respondents saying they are willing to spend more than $1,000 on Black Friday, compared to only 4 to 8% of respondents in Europe.
 
Infobip has also identified that the volume of messages is directly correlated to overall market sales during Black Friday & Cyber Monday. According to the company’s latest global messaging trends report, of 473 billion messaging interactions, 137% came from mobile application messaging, whether for marketing, support or commerce purposes.
 
The firm also expects rich conversational communications channels to increase significantly this year. The firm predicts global Rich Communication Services (RCS) interactions to grow 7.5 times this year. Infobip also forecasts that WhatsApp interactions worldwide will grow by nearly two-thirds.

 

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

● Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)

● Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)

● Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

● Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)

● Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)

● Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)

● Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)

● Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)

● Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)

● Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

Vodnjan, Croatia, 31 October 2024 – Global cloud communications platform Infobip has been named number one among Established Leaders in RCS Business Messaging by analyst firm Juniper Research. In Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024, Infobip has been recognized for its superior product and positioning, and enhanced capacity and capability.

Juniper Research scores vendors on a range of factors including but not limited to their geographical reach, depth of partnerships, RCS value-added services, notable RCS deployments and innovation. The analyst ranked Infobip as the number one provider from 17 vendors because of its strong presence in the global messaging sector and its RCS deployments in regions where the analyst believes growth will occur.

Infobip is the first communications platform in America to have an active RCS platform connected with telecom providers. It connects to telco Verizon and will soon add further carriers.

Juniper Research notes Infobip offers value-added services that support its messaging portfolio, including its conversational AI, People CDP, and CPaaS X solutions. “Its RCS MaaP layer for telecoms is particularly strong, and alongside its wide-spread relationships with mobile operators globally, this will support the growth of RCS business messaging on a large scale,” notes Juniper Research.

Infobip introduced its RCS Business Messaging Solution to enable Mobile Network Operators and enterprises to create memorable customer experiences with rich conversational messages. It has also integrated AI capabilities, including Google Vertex AI, to enable businesses and brands to access conversational AI and AI-enabled chatbots on RCS Business Messaging.

Access the report at: /analyst-reports/infobip-recognized-as-rcs-business-messaging-leader-by-juniper-research

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

Vodnjan, Croatia, 29 October 2024 – Global communications platform Infobip has published its annual Environmental, Social, and Governance (ESG) report. Adopting the latest market benchmarks and leading practices, the 2023 report aligns with the Global Reporting Initiative (GRI) in preparation for the evolving landscape of sustainability reporting with the Corporate Sustainability Reporting Directive (CSRD).

Supported by Anthesis, an external sustainability consultancy, Infobip’s 2023 ESG report introduces four critical pillars: powering the ecosystem, protecting the environment, supporting life chances, and investing in our people. These are supported by sound governance, as a cross-cutting principle across Infobip’s ESG report.

Infobip is at the forefront of developing new technologies, ideas, and innovative products and services to make digital interactions more efficient and accessible. In 2023, Infobip received recognition for its achievements as Communications Platform as a Service (CPaaS) Leader in the Omdia Universe, Gartner® Magic Quadrant™, and IDC MarketScape reports. With a vision to power the entire ecosystem, Infobip also provided startups with up to $60,000 of credits and organized a Startup Tribe event where firms had the opportunity to pitch ideas to more than 10,000 attendees.

In 2023, Infobip aligned with global best practices in carbon management and reporting. Infobip is committed to setting a carbon target with the Science Based Targets Initiative (SBTi) by 2025 and has adopted the Task Force on Climate-related Financial Disclosures (TCFD) guidelines. The company also developed a global environmental policy, which helps raise awareness of such issues inside the business and across the supply chain while minimizing its environmental footprint.

Infobip is making a meaningful impact in communities worldwide. The firm donated nearly €165,000 and over 170 laptops, monitors, and other equipment to support more than 100 projects. Our Social Impact Program reflects our deep understanding of the complex challenges facing communities worldwide and combines financial support with volunteering and targeted initiatives. These efforts included environmental initiatives such as tree planting and support for botanical gardens.

Infobip established an employee-led Diversity, Equity, and Inclusion (DE&I) task force to ensure that these issues play a prominent role in the business. Infobip also launched a global training program on DE&I topics, with over 3,165 attendees worldwide, to guarantee that all employees feel safe and respected. In 2023, over 11% of employees worldwide volunteered more than 800 hours, showing a deep-rooted dedication to community engagement across various regions. This included over 170 managers volunteering in the Vodnjan area, alongside contributions from internal organizations like the Solidarna Foundation and international organizations such as the Red Cross.

Alongside Infobip’s four pillars, transparency, integrity, and respect underpin Infobip’s strong governance in all business operations. In 2023, Infobip carried out a materiality assessment to identify critical reporting and strategic issues. In the coming year, the assessment will be updated in line with the Double Materiality requirements outlined in the European Sustainability Reporting Standards (ESRS).

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

Vodnjan, Croatia, October 24, 2024 – Global communications platform and Oracle PartnerNetwork member Infobip and global technology business Oracle are collaborating to build an integration between Infobip’s intelligent chatbot-building platform and omnichannel solutions and Oracle Fusion Cloud Responsys Campaign Management. The integration enables businesses and brands using Oracle Responsys Campaign Management to offer consumers rich conversational experiences and AI-driven chatbot services that enhance loyalty and boost sales.

As consumers seek a deeper connection with brands, rich conversational messaging channels such as chat apps and RCS are growing. For instance, some 4.9 billion business messaging users worldwide use rich messaging, 2.8 billion use WhatsApp, and 1.5 billion use RCS, according to Mobilesquared. However, to seize the opportunities of such channels, businesses need innovative services such as conversational AI and chatbots to provide tailored and conversational experiences for customers.

Businesses and brands using Oracle Responsys Campaign Management can now create conversational experiences and use intelligent chatbots to drive engagement through Oracle’s integration of Infobip’s channels like chat apps, social media messaging, RCS, and its chatbot-building platform. Infobip’s AI and GenAI chatbot-building platform Answers helps firms automate customer support and conversational marketing, facilitating smooth interactions throughout the customer journey while also helping reduce costs. With an unmatched portfolio of telecom partners globally, Infobip’s omnichannel solutions ensure messages are safely and securely delivered to customers anywhere.

Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so firms can create personalized messages based on customers’ and prospects’ individual interests and preferences. It enables brands to build contextually relevant digital marketing campaigns for all consumers.

Stephen Streich, Group Vice President of Oracle Fusion Cloud Marketing, said: “Oracle delivers leading customer experience solutions that help organizations use data more intelligently to enhance engagement. Now, Oracle Responsys Campaign Management customers can integrate with Infobip’s omnichannel solutions and intelligent chatbot-building platform to create compelling conversational campaigns that drive loyalty.”

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.

Oracle PartnerNetwork (OPN) is Oracle’s partner program designed to allow partners to accelerate the transition to new and promote superior business results for clients. The OPN program allows partners to become involved with Oracle through track(s) aligned to its market approach: Cloud Build for partners who provide products or services built or integrated with the Oracle Cloud; Cloud Sell for partners who resell Oracle Cloud technology; Cloud Service for partners who implement, implement and manage Oracle Cloud services; Industry Healthcare for partners who provide commercially available products and/or services built with Oracle Cloud and Oracle Health technologies; e License & Hardware for partners who build, service or sell software licenses or Oracle hardware products. Clients can accelerate their business objectives with OPN partners who achieve expertise in a family of products or services in new ways. To learn more, visit the site: http://www.oracle.com/partnernetwork.

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Vodnjan, Croatia, 09 October 2024 – A new whitepaper commissioned by global communications platform Infobip shows Rich Communication Services (RCS) traffic will quadruple over the next five years. Data from tech analyst Omdia shows RCS Application to Person (A2P) and Person to Person (P2P) traffic will increase from 1.5 trillion messages this year to more than 6 trillion messages in 2029. As a result, A2P RCS will generate revenues of $4.2 billion by 2029.

RCS is the next iteration of SMS, enabling consumers and businesses to send and receive rich messages via a data connection or Wi-Fi using the standard SMS inbox. Following Apple’s adoption of the telco messaging service in its latest iOS 18 update, Omdia expects RCS to have a cross-platform reach of an estimated 2.5 billion monthly active users by end-2024.

The research shows that the Americas and Asia & Oceania will be the primary drivers of A2P RCS traffic and revenue over the coming years:

Vodnjan, Croatia, 26 September 2024 – New research from global communication platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday. When at least 86% of all generations expect targeted and relevant communications, according to Infobip’s research, retailers need a personalized approach for each generation of shoppers.

Black Friday is the start of the Christmas shopping season. Millions of consumers search for deals online, providing retailers with a growing opportunity to increase sales and strengthen brand presence. Even a 5% increase in customer retention can boost profits by more than 25%, according to management consultancy Bain & Company.

However, creating an appropriate omnichannel strategy to communicate with consumers across four generations can be challenging. Get it wrong and brands may lose sales or even loyal customers. Infobip’s Generational Messaging Trends Report reveals the communication preferences of each generation:

• Baby boomers: are less accepting of repetitive content where, 40% want more varied communications versus 8% of Gen Z, but favor chat apps more than Gen X (68% compared to 57%)
• Generation X: 73% of Gen X prefer to receive product and service updates compared with just 55% of Gen Z
• Millennials: younger generations are more open to new communication channels, where 60% of millennials are happy to make purchases through chatbots
• Generation Z: 83% expect a brand to understand them as individuals, and 65% want a two-way dialogue with the brands they buy from

Read the report: Generational Messaging Trends – Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.