Infobip Shift 2024: A Record-Breaking Tech Spectacle in Zadar, with Expansion Plans into Asia

Zadar, September 18, 2024 – The latest edition of Infobip Shift, the largest developer conference in this part of Europe, has concluded in Zadar, setting new attendance records. The event welcomed over 5,500 visitors during three days of exciting programs. With 125 speakers—more than ever before—participants enjoyed a wide range of lectures, workshops, and panels on the most pressing topics in the software industry and the world of startups.

The conference kicked off on September 15 with informal events held at three locations across Zadar. Over the following two days, Infobip Shift took over the 15,000 m² of the ŠC Višnjik complex, transforming the sports venue with an impressive production setup.

A Global Gathering of Tech Leaders

Infobip’s co-founder and CTO, Izabel Jelenić, opened the conference, stating:

Year after year, the growing number of visitors and speakers confirms the increasing significance of Infobip Shift within the global tech community. This year, we are especially proud of the quality of the talks, which featured experts from various fields. We covered essential topics for developers, and I believe our attendees had the chance to significantly expand their knowledge and develop new skills in an inspiring environment.”

Izabel Jelenić

Infobip’s co-founder and CTO

The conference attracted representatives from over 770 companies. Leading figures from software giants like Microsoft, Google, and AWS, as well as telecommunications powerhouses such as Nokia, Orange, Deutsche Telekom, and Telefónica, shared their expertise. Key players from the Croatian tech scene, including Sofascore, Rimac Automobili, and Reversing Labs, also participated.

According to ticket sales, attendees came from over 40 countries across five continents, from the USA to Norway, Nigeria, Hong Kong, and Australia. We truly brought together developers from all over the world. The presence of over 770 companies, represented by employees, speakers, and partners, is a testament to the potential for new connections, projects, and collaborations. This is the true value of Infobip Shift,”

Nikola Radišić

Infobip Shift team lead

The event’s themes spanned artificial intelligence, cybersecurity, software development, and engineering team management, spread across six stages. The startup stage featured panel discussions with successful entrepreneurs, professors, and scientists, and innovative startups showcased their ideas to the public and potential investors.

Global Expansion on the Horizon

This year’s event in Zadar marked Infobip’s second conference of 2024, following the American edition in Miami five months earlier. Infobip is already planning a return to the US next year, along with an ambitious expansion to a third continent—Asia.

We are thrilled with this year’s record-breaking Infobip Shift in Zadar. However, our focus is already shifting to the next editions. Alongside the Croatian event, we will return to the US next year, and we’re excited to announce plans for a conference in Asia, home to the largest developer population in the world. We can’t wait to bring them together through Infobip Shift.”

Nikola Pavešić

Director of Developer Experience and Startups at Infobip

Infobip Shift in Zadar once again cemented its position as the leading tech event in this part of Europe. With future editions planned across other continents, the conference continues to build its reputation as a key platform that unites and empowers the global developer community.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
Sep 18th, 2024
4 min read

Infobip Shift 2024: A Record-Breaking Tech Spectacle in Zadar, with Expansion Plans into Asia

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Zadar, September 18, 2024 – The latest edition of Infobip Shift, the largest developer conference in this part of Europe, has concluded in Zadar, setting new attendance records. The event welcomed over 5,500 visitors during three days of exciting programs. With 125 speakers—more than ever before—participants enjoyed a wide range of lectures, workshops, and panels on the most pressing topics in the software industry and the world of startups.

The conference kicked off on September 15 with informal events held at three locations across Zadar. Over the following two days, Infobip Shift took over the 15,000 m² of the ŠC Višnjik complex, transforming the sports venue with an impressive production setup.

A Global Gathering of Tech Leaders

Infobip’s co-founder and CTO, Izabel Jelenić, opened the conference, stating:

Year after year, the growing number of visitors and speakers confirms the increasing significance of Infobip Shift within the global tech community. This year, we are especially proud of the quality of the talks, which featured experts from various fields. We covered essential topics for developers, and I believe our attendees had the chance to significantly expand their knowledge and develop new skills in an inspiring environment.”

Izabel Jelenić

Infobip’s co-founder and CTO

According to ticket sales, attendees came from over 40 countries across five continents, from the USA to Norway, Nigeria, Hong Kong, and Australia. We truly brought together developers from all over the world. The presence of over 770 companies, represented by employees, speakers, and partners, is a testament to the potential for new connections, projects, and collaborations. This is the true value of Infobip Shift,”

Nikola Radišić

Infobip Shift team lead

The event’s themes spanned artificial intelligence, cybersecurity, software development, and engineering team management, spread across six stages. The startup stage featured panel discussions with successful entrepreneurs, professors, and scientists, and innovative startups showcased their ideas to the public and potential investors.

Global Expansion on the Horizon

This year’s event in Zadar marked Infobip’s second conference of 2024, following the American edition in Miami five months earlier. Infobip is already planning a return to the US next year, along with an ambitious expansion to a third continent—Asia.

We are thrilled with this year’s record-breaking Infobip Shift in Zadar. However, our focus is already shifting to the next editions. Alongside the Croatian event, we will return to the US next year, and we’re excited to announce plans for a conference in Asia, home to the largest developer population in the world. We can’t wait to bring them together through Infobip Shift.”

Nikola Pavešić

Director of Developer Experience and Startups at Infobip

Infobip Shift in Zadar once again cemented its position as the leading tech event in this part of Europe. With future editions planned across other continents, the conference continues to build its reputation as a key platform that unites and empowers the global developer community.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023) 

Infobip, Nokia and GSMA demonstrate benefits of Network APIs at industry-leading developer conference Shift

Vodnjan, Croatia, 11 September 2024 – Global communications platform Infobip is bringing together global mobile telecoms business Nokia, mobile industry association GSMA, leading Croatian telco Croatian Telekom (Hrvatski Telekom) and other companies at its leading developer-focused conference Shift this year.

Following several successful partnerships launching Camara-compliant Network APIs under the GSMA Open Gateway initiative, telcos and MNOs globally want to launch and monetize emerging and future services. Many firms still need better relationships with developers to do so quickly and efficiently. That’s why MNOs are attending Infobip Shift this year.

We are among the first to support the Camara project and the GSMA Open Gateway initiative, and closely working with telcos to deliver new added-value services. Our collaboration with Nokia, GSMA, and other MNOs at Shift Zadar shows how we work with our telco partners to expose customer experience-friendly APIs to developers”.

Matija Ražem

VP of Business Development

At Shift, Elmo, a tech-automotive company, will present its remote driving technology where attendees can drive a car in Finland through a console in Croatia. Elmo worked with Nokia to implement its Network as Code platform to control Elmo cars remotely by operating the remote consol through the wireless 5G Campus network of Croatian Telekom and will count on Infobip’s and Croatian Telekom’s support to bring this experience in this year’s Shift Zadar edition to the guests.

“The work of building the Network API ecosystem has advanced remarkably well this year. This important developer event that our partner, Infobip, is hosting further underlines the strong appetite in that ecosystem to come together to share the latest information and solutions as we progress with making it easier for developers around the world to utilize network capabilities and develop new use cases for their customers,” said Shkumbin Hamiti, Head of Network Monetization Platform, Cloud and Network Services at Nokia.

For GSMA – one of the main Shift Zadar sponsors this year – the Open Gateway initiative has a crucial role in the ecosystem of Telco APIs combined with CPaaS APIs. “The GSMA Open Gateway initiative is going from strength to strength and has culminated in the birth of a new API era. We want to nurture and grow this opportunity and provide access to developers, cloud providers, and telcos so they can launch game-changing new services. Our presence at Shift helps drive awareness of this opportunity and ensure its growth,” said Henry Calvert, Head of Networks at GSMA.

As one of the companies participating in Shift Zadar and providing the underlying communication technology for the Elmo remote driving experience, Boris Drilo, Chief Technical & Information Officer (CTIO) at Croatia Telekom, said: “Network APIs are bringing the engagement of our customers and their favorite brands to the next level. Croatian Telecom offers this new business capability to Croatian businesses, bringing them eye-to-eye with their European peers. Telecom network capabilities exposure to developers has never been easier or simpler, revealing great possibilities. GSMA’s Open Gateway Initiative is making this approach scalable, creating the foundation for the rapid introduction of new use cases throughout telecom operators’ footprints. Croatian Telekom is opening the door to this new opportunity for all our partners to deliver their services in Croatia”.

As a great promoter and participant in the Open Gateway initiative, and one of the main guests at Shift Zadar 2024, Cedric Gonin, API Business Strategy and Channel Management Director at Orange, said: “Making Network APIs accessible to developers is fostering innovation in several industries. At Orange, we are committed to share our APIs with developers and partners to experiment and implement new solutions. Our participation in the Infobip Shift event highlights our dedication to empowering the developer community with innovative tools that enable the creation of tomorrow’s digital services through the CAMARA API within the Open Gateway initiative.”

See the Shift agenda here: https://shift.infobip.com/schedule/


About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023) 
Sep 11th, 2024
4 min read

Tier 1 10DLC provider Infobip now offers campaign launches in 24 hours and unmatched compliance support

Chicago, September 10th, 2024 – Global communications platform Infobip announced it now offers its innovative 10DLC solution and compliance expertise to B2B platforms, accelerating campaign registration, vetting, and launch processes for their clients. With Infobip, B2B platforms can launch their 10DLC campaigns in the U.S. within 24 hours. Infobip’s Tier 1 10DLC provider status simplifies the process, offering direct connections with all major U.S. mobile network operators for faster approval and launch times, guaranteeing a seamless campaign launch and quicker time to market.

For B2B platforms operating in North America, the need to streamline their 10DLC registration process and offer seamless messaging solutions to their clients is paramount. A recent analysis of 473 billion interactions showed an 18x increase in mobile app messaging by consumers, making messaging channels critical to the success of any campaign or messaging strategy. As the largest short code traffic provider in North America, Infobip’s 10DLC gives B2B Software as a Service (SaaS) providers and global enterprises the ability to simplify the launch process and offers support with unmatched compliance expertise, ensuring faster campaign launches and time to revenue. As an innovator in global omnichannel communications, Infobip is leading the market with this pioneering solution.

“As the demand to quickly and reliably send and receive compliant messages grows, North American businesses can now take advantage of the speed, flexibility, lower cost, and reliability of our status as Tier 1 10DLC provider, combined with Infobip’s CPaaS X advanced capabilities,” said Ethan Gustav, Group President for North America at Infobip. “We offer our customers a solution that streamlines their time to market and effortlessly cuts through the complex yet necessary hurdles of compliance.”

Used by the largest B2B platforms in North America, Infobip’s 10DLC offers a fast, low-cost, and reliable solution for various messaging needs, including marketing campaigns, appointment reminders, customer support, and political campaigns. However, 10DLC in the U.S. also requires a compliance process that can be complex and time consuming. Infobip has Tier-1 connections with all major US carriers, removing the risks of registering through intermediaries and eliminating delays for customers.

More information about Infobip’s 10DLC solutions can be found here: /blog/what-is-a2p-10dlc

About Infobip


Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication, and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. https://www.infobip.com

Recent award wins include:


• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

Sep 10th, 2024
3 min read

PLDT Global and Infobip partner to enhance customer experience for Filipinos overseas with intelligent solutions

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PHILIPPINES, MANILA, 9 SEPTEMBER 2024 – PLDT Global Corporation (PLDT Global) has signed a partnership with Infobip, a global cloud communications platform, to utilize conversational solutions to boost customer experience on the TinBo (Tindahan ni Bossing) platform.

PLDT Global is the international unit of the Philippines’ leading integrated telco network PLDT, Inc., and its TinBo platform is a one-stop online marketplace that enables Filipinos living overseas to buy load, pay bills, send vouchers, and other digital products for their families in the Philippines.

Present at the ceremonial signing event between PLDT Global and Infobip held at the sidelines of the 20th Asian Carriers Conference (ACC) in Mactan, Cebu were PLDT Global President and CEO Albert V. Villa-Real, PLDT Global Chief Operating Officer Edith Gomez-Cudiamat, Infobip Sales Director Cecile Perez Tizon, and Infobip Regional Telecom Growth Lead Johan Jensen.

“We at PLDT Global are continuously evolving to level up our quality of service to global Filipinos, that is why we are delighted to partner with a technology leader who shares the same passion and vision in utilizing artificial intelligence and omnichannel solutions to improve our business operations and customer experience,” said Villa-Real.

Under this partnership, TinBo will be able to engage with customers in their preferred social media channels and purchase products via TinBo’s over-the-top (OTT) digital channel such as WhatsApp and Messenger. It also enables TinBo to cater to customer inquiries or concerns via automated, always-on communication support and live agents, manage, analyze, and create meaningful and personalize customer interactions through a cloud contact center solution, and design an intelligent chatbot that can respond to concerns in real-time and human-like conversations.

“Through this partnership, Infobip will enable PLDT Global to provide an enhanced customer experience using state-of-the-art conversational solutions, delivering always-on communication to overseas Filipino workers through the channels they use daily. We are committed to ensuring that they have easy access to services and support that enhance their quality of life and keep them connected to their loved ones,” said Tizon.

Through TinBo, Filipinos living overseas can acquire a Smart Virtual Number (SVN), enabling them to have secure digital identities for their Philippine transactions. Filipinos can also receive important OTPs from their e-wallets and e-banks in the Philippines via SVN, providing access to relevant financial services to help them manage their funds.

This partnership between PLDT Global and Infobip is aligned with the PLDT Group’s broader goal of elevating the quality of life of Filipinos wherever they may be.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023)

GenAI Enables Customer Experiences in APAC to Reach Their Full Potential

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KUALA LUMPUR, Malaysia, August 26 – Global cloud communications platform Infobip has released a new report with research insights by leading analyst firm IDC. The new Infobip eBook titled “Unlocking the potential of GenAI in CX” takes a closer look at how GenAI is enabling businesses to scale their customer service operations and provide more proactive and impactful customer experiences. Generative AI (or GenAI) is already making waves globally as companies and brands begin embracing this cutting-edge technology.

It is anticipated that by the end of 2027, the proportion of AI investments across the APAC region in GenAI will increase from 15% to 29%. Several business functions are being prioritized for GenAI initiatives – among the top areas that C-Level Execs are looking into using GenAI are Operations (47%), Customer Experience (38%), and Marketing (33%). The report also highlighted that APAC business sectors that are adopting GenAI are also following a similar trend as global top adopters of GenAI, especially within the Transportation and Logistics (74%), Telco, Media and Entertainment (72%), Financial Services (59%), and Healthcare and Life Sciences (54%) sectors.   

How GenAI Improves Customer Experiences

Business leaders have long recognized the importance of having superior customer experiences and improved operational efficiency, but they face numerous challenges that have prevented them from effectively carrying out their CX strategies. Among the top factors include the accelerated pace of tech adoption such as GenAI (33%), rising costs of CX transformation services (32%) and increased digital offerings from competitors (31%).

Leveraging GenAI-augmented solutions may just be the ticket for companies looking for a way out of their CX challenges. GenAI empowers customers to curate their own rich customer journeys and quickly troubleshoot problems while allowing businesses to scale and publish high-quality creations to multiple digital channels. GenAI is also capable of identifying patterns in unstructured data, automatically mapping them to be more understandable for businesses.

Research shows that 69% of CEOs in APAC see AI as a significant opportunity for business growth and differentiation. At Infobip, we are helping businesses of all sizes leverage AI to transform customer interactions. We believe that GenAI will enable businesses to create fully automated flows, delivering welcome messages, product recommendations, and support —both before and after purchase — through a single automated conversation. As AI continues to evolve, we can expect increased customer satisfaction, better marketing and sales conversions, improved operations and lower customer support costs.”

Ivan Ostojic

Chief Business Officer at Infobip

Slow Adoption Despite a Record of Successes

Despite the huge potential of GenAI to revolutionize customer experiences, only 18% of APAC businesses are still in the early stage of AI adoption while 64% have either leveraged AI or Machine Learning in selected use cases. Just 18% of APAC businesses have advanced AI/ML capabilities. GenAI’s slow adoption among organizations may be due to certain key challenges that need to be addressed first, such as regulatory compliance and security concerns.

“GenAI is set to transform how we design, implement, deliver, and scale customer experiences. In IDC’s June 2023 Future of Customer Experience Survey, 35% of CX executives believe that innovations like GenAI and Web3 will be most pivotal in shaping their future CX strategies. Amidst economic uncertainties and rising costs, businesses must focus on differentiating themselves through value-driven, empathetic customer experiences, to stay competitive in an increasingly digital marketplace” said Nikhil Batra, Senior Research Director, IDC Asia-Pacific.

Despite the slow rollout of GenAI, several brands have already seen success in integrating GenAI into their CX strategies, such as Apollo 24/7, India’s largest multi-channel digital healthcare platform. The brand leveraged Infobip’s Answers AI-powered technology to create a more personalized and seamless digital healthcare experience to improve overall customer experience. By enabling GenAI digital assistance, Apollo 24/7 saw faster problem resolution and a higher conversion rate through intelligent chatbots.

With GenAI technology quickly becoming more sophisticated and advanced, APAC brands investing in GenAI are poised to greatly stand out from the competition and drive business growth. Organizations interested in embarking on GenAI customer journeys must choose a seasoned and trained local tech solution partner that is well-versed in conversational customer experiences. Once organizations have cleared the initial hurdles of GenAI, both customers and clients can enjoy the best of everything that GenAI technology can offer.

To learn more about how GenAI is enabling businesses to provide more proactive and impactful customer experiences, download the “Unlocking the potential of GenAI in CX” eBook here.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023)

Tech unicorn Infobip appoints Yariv Dafna as Chief Financial Officer

Dafna will focus on enhancing profitability as Infobip continues to strengthen its position as the world’s most connected cloud communications platform

Vodnjan, Croatia, August 19, 2024 – Global cloud communications platform Infobip has appointed Yariv Dafna as Chief Financial Officer (CFO). Yariv is a seasoned finance, business management, and operations executive with nearly 20 years’ experience as an executive in multi-national publicly listed companies. Besides his financial background, Yariv also brings extensive experience in corporate development and M&A. He will lead Infobip’s finance team and focus on enhancing profitability as the business continues to strengthen its position as a leading full stack omnichannel communications platform for every platform.

Yariv joins from Evoke PLC (formerly 888 Holdings Ltd) one of the world’s leading betting and gaming companies, where he was Group CFO. Before this, he held the position of President and Group CFO of Telit Communications PLC, a provider of integrated products and services to support and enable Internet of Things (IoT) deployments globally.

Yariv joins as Infobip continues to gain recognition in the fast-growing CPaaS market. In June this year, Infobip was named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner for the second year in the 2024 Gartner Magic Quadrant™ for Communications Platform as a Service.

As Infobip continues to grow and mature as a company, we are delighted to attract senior executives of Yariv’s calibre, who believe in our vision and potential. Yariv’s proven leadership and ability to bring rigour and insight into multi-national organisations means he is well placed to support our strategy of ambitious profitable growth.

Silvio Kutić

CEO at Infobip

Infobip is an exciting business of considerable scale, with an impressive growth trajectory and unique culture. Its innovative technology is transforming how organizations interact with their customers, and there’s huge opportunity for further growth as businesses across all sectors continue to adopt CPaaS solutions. I’m excited to join the team at this time.

Yariv Dafna

CFO at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023) 
Aug 19th, 2024
3 min read

Infobip enables Metrobank to seamlessly deploy Viber rich business messaging

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MANILA, Philippines – Metrobank, the second-largest private universal bank in the Philippines, has tapped Infobip, a global cloud communications platform, to deploy Viber rich business messaging as part of its focus to transform its operations and enhance its customer communication strategy by tapping a trusted and secure digital messaging platform.

Through Infobip’s plug-and-play implementation, Metrobank was able to seamlessly integrate Viber business messages into its existing processes and with minimum additional work. Being a part of rich business messaging solutions on the app, Viber business messages allow brands to send personal 1-2-1 messages to their existing client base who gave consent to receive brand notifications. After only two days of set-up and a week of testing, Metrobank was able to create a unique customer experience by sending rich content such as images and videos in promotional Viber business messages with special offers to millions of Filipinos. With rich messaging on Viber for Business, Metrobank has since been able to achieve up to 50% cost reduction on what otherwise would have required multiple SMS messages to convey its latest offerings.

“Infobip provided a solution that enabled us to quickly start benefiting from using Viber rich business messaging for sending marketing messages, using both a portal and an integration with our customer relationship management (CRM) system. The integration with Salesforce was extremely easy to set up and with no disruption to our business processes, and no requirement to involve technical resources from other departments. We have been very satisfied with the entire process and appreciate the ease of working with a partner with a local office in the Philippines,” said Ramon Martin Rodriguez, Performance Marketing Head, Metrobank.

The conversational marketing future in banking

Infobip notes how customers continue to evolve with technology. While SMS remains a fundamental component of many companies’ omnichannel strategies, Infobip’s Messaging Trends 2023 report finds a notable rise in messages sent through messaging apps like Rakuten Viber, highlighting the increasing adoption of enriched channels facilitating conversational interactions. 2023 Philippine statistics from Rakuten Viber also show a 52% year-over-year increase in business messages delivered on its platform and an impressive 377% increase in conversational business messages exchanged between users and brands (around-sales support, collecting customer feedback, and more).

“The current business landscape, including that of the banking industry, has entered the era of conversational everything – whether for marketing, support, or sales. Customers across the globe want a conversation with a brand on the channels they already use. These conversations are getting richer, more convenient, and more personalized,” explains Cecile Tizon, Director for Sales in APAC, Infobip.

With Metrobank, Tizon adds that conversational marketing uses a combination of marketing and promotional campaigns to interact with customers on their favorite channel, to inform, educate and re-engage based on previous interactions. By providing customers with information in a format and style that appeals the most to them, Metrobank is able to offer its customers a more efficient and rewarding banking experience.

“Today, chats are humanity’s preferred medium for conversation,” says Noa Bar Shay, Senior Director, Partnerships at Rakuten Viber. “With Filipinos spending almost four hours on social media and messaging apps on average daily, these channels have become primary places for brands to reach and engage with their customers. With solutions such as Viber’s rich business messaging, businesses can connect with these audiences, build targeted marketing campaigns, and create conversational experiences.”

Partnering with Infobip to deploy promotional Viber business messages allowed Metrobank to achieve more with its communications budget and deliver tangible value for the bank. It is now looking to further expand the partnership with Infobip to include the deployment of Rakuten Viber’s conversational business messages, allowing two-way messaging between brand and a user, to drive further efficiencies and improve the customer experience for its clients nationwide.

For more information, see: https://tinyurl.com/infobipmetrobank.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023) 

About Rakuten Viber

Rakuten Viber connects people. No matter who they are or where they are from. The global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. Rakuten Viber ensures users have a secure and free environment to share their emotions. Rakuten Viber is part of Rakuten Group, Inc., a world leader in e-commerce and financial services.

For businesses, Rakuten Viber offers rich business messaging solutions (business messages, chatbots), advertising solutions (display ads, branded stickers and lenses), and business calling solutions. All these tools help businesses to reach their customers at each stage of the customer journey.

All private, group chats and private calls on Viber are protected by built-in end-to-end encryption, and Viber Business Messages have encryption in transit, so users and brands can be sure that their conversations are always secure.

Infobip again recognized as a communications platform Leader by Gartner®

Vodnjan, Croatia, June 27, 2024 – Global cloud communications platform Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner for the second year in the 2024 Gartner Magic Quadrant™ for Communications Platform as a Service. Infobip has been recognized for its Ability to Execute and Completeness of Vision.1

The Gartner report Top 10 Trends in Enterprise Communication Services 2024 notes the growth of GenAI as “The year 2023 saw the rise of generative AI (GenAI) as a major disruptor impacting almost all technology areas”. The Gartner CIO and Technology Executive Survey identifies customer experience, improving margins, revenue growth, ensuring compliance/minimizing risk, and increasing employee effectiveness as the top critical outcomes expected from enterprise digital technology investments.

Infobip has invested in its AI Hub for AI-driven conversational customer experiences that solve business problems. The firm was also among the first globally to launch Camara-compliant Network APIs under the GSMA Open Gateway initiative.

Silvio Kutić, CEO at Infobip, said:

As Gartner explains, “businesses prioritize business outcomes, buying experiences, and cloud consumption models when buying communications services.”2

That’s why we are innovating across all layers of the tech stack to enable businesses to digitally transform their interactions with customers.

As the CPaaS market continues to grow, Infobip remains the full-stack omnichannel communications platform for every platform.

Silvio Kutić

CEO, Infobip

Complimentary report: /analyst-reports/gartner-mq-cpaas-2024.

Gartner disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner, “2024 Magic Quadrant for Communications Platform as a Service (CPaaS)” by Lisa Unden-Farboud, Ajit Patankar, Pankil Sheth, Brian Doherty, 24 June 2024

2 Gartner, “Top 10 Trends in Enterprise Communication Services for 2024” by Ajit Patankar et al, 19 February 2024

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Jun 27th, 2024
2 min read

Infobip and Community Join Forces to Transform Fan Engagement for Los Angeles Chargers with Apple Messages for Business

Chicago, June 27, 2024Infobip, the global cloud communications platform, and Community, the leading messaging and engagement platform that connects global brands, sports teams, film and TV studios, music labels, public figures, artists, and more to their audiences at scale through personalized experiences, today announced a groundbreaking partnership with the Los Angeles Chargers. This collaboration harnesses the power of Apple Messages for Business to create a revolutionary fan engagement experience for the Chargers and the entire sports industry. The Chargers are one of the first professional sports franchises to adopt this innovative approach to connect with their fan base as trailblazers within the industry for other teams to follow suit.

“As Community expands in the rich messaging ecosystem, we’re thrilled to collaborate with Apple, a leader in customer experience, and excited to work with Infobip, enhancing our services. With innovative partners like the Los Angeles Chargers, we’re redefining how teams, brands, and businesses connect with their most valued audiences.”

Infobip’s AI-driven chatbot technology, paired with Community’s platform, enables the Chargers to offer fans quick, easy access to the information they care most about such as game day updates, player news, and stadium details through a trusted source. The launch of the Apple Message for Business channel is the second most popular channel available on Community, following WhatsApp.

“We are thrilled to partner with Community and the Los Angeles Chargers to pioneer the future of fan engagement,” said Ethan Gustav, Group President for North America at Infobip. “This collaboration highlights the potential of our cloud communications platform in transforming how brands connect with their audiences across various industries.”

Josh Rosenheck, Co-founder and CEO of Community added, “As Community expands in the rich messaging ecosystem, we’re thrilled to collaborate with Apple, a leader in customer experience, and excited to work with Infobip, enhancing our services. With innovative partners like the Los Angeles Chargers, we’re redefining how teams, brands, and businesses connect with their most valued audiences.”

The impact of this partnership extends beyond enhancing fan experiences. It demonstrates how businesses can leverage AI-enhanced communication solutions to foster customer loyalty and drive growth.

As Infobip and Community continue to expand their partnership, they remain committed to enabling seamless communication between brands and their customers across multiple channels. For more information on the messaging channel, please visit: Community.com

About Community

Community is the messaging engagement platform that connects global brands, sports teams, film and TV studios, music labels, public figures, artists, and more to their audiences at scale through personalized experiences. For more information on Community’s Leaders, product offerings and more, please visit: Community.com.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023) 

About the Los Angeles Chargers

Now in their 65th season in Southern California, the Chargers continue to stretch the imagination and put on the most exciting show in football. But don’t let the idyllic West Coast setting and iconic powder blue uniforms – widely regarded as the NFL’s best – fool you. Behind the dramatic games, unforgettable highlights, beloved players and groundbreaking performances lies an uncompromising drive for success; one rooted in toughness, resilience and good old-fashioned hard work. Established in Los Angeles in 1960 as a charter member of the American Football League, the team played in San Diego from 1961 to 2016 and advanced to five of the first six AFL Championship games, capturing the 1963 title. Joining the National Football League when the two leagues merged in 1970, the Chargers have since claimed an additional 10 division titles and appeared in Super Bowl XXIX. Owned by the Spanos family since 1984, the Chargers returned to Los Angeles in 2017, opened their multi-billion-dollar SoFi Stadium home in 2020, will move into their new quarter-billion-dollar El Segundo training facility in the heart of Los Angeles’ South Bay in 2024 and continue to redefine what an NFL franchise looks like in the 21st century. Learn more at www.chargers.com and follow us on Instagram, Twitter and YouTube.

Jun 27th, 2024
4 min read