Infobip recognized as RCS for Business Leader by Juniper Research 

Recognition comes as Infobip celebrates its 20th anniversary 

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Vodnjan, Croatia, 19 February, 2026 – Global cloud communications platform Infobip has been named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard. The analyst firm scored Infobip as the top vendor out of 17 because of its superior capability and capacity, enhanced product and position and significant market presence.  

Juniper Research scores vendors on a range of factors including but not limited to their geographical reach, depth of partnerships, RCS value-added services, notable RCS deployments, and innovation. According to Juniper Research, Infobip stands out for its wide network of mobile operator connections for RCS for Business and its extensive geographic reach, including being the first provider to launch RCS messaging across all major US telecom carriers. Brands such as Virgin Atlantic are using Infobip’s RCS solutions to deliver interactive, conversational messaging that drives stronger customer engagement.  


With extensive mobile operator connectivity and global coverage, Infobip enables global brands to scale RCS for Business initiatives efficiently worldwide. Moreover, the platform’s ability to support brands through RCS sender registration with mobile operators helps accelerate onboarding, enabling enterprises to adopt RCS more quickly and at scale, and accelerate time to market.”

Molly Gatford

Senior Research Analyst, Juniper Research


RCS for Business took off last year following Apple’s support for RCS. With this increase in reach, Juniper Research expects enterprise adoption of RCS for Business to accelerate this year as brands look to explore how the channel can support end-to-end customer experiences. We are well-positioned to support this growth through our CPaaS offering, combining conversational experience orchestration with global messaging infrastructure and comprehensive customer engagement strengthened by our AI capabilities.”

Adrian Benić

Chief Product Officer, Infobip

Access the report here.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

EDIH Adria among the top of European digital innovation, Infobip a key partner in the project

The project in which Infobip is a partner has also been named the best EDIH project in Croatia

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Zagreb, 17 February 2026. – The EDIH Adria consortium (European Digital Innovation Hub Adria), of which the global cloud communications platform Infobip is a member, has recently successfully completed a three-year EU project aimed at strengthening the digital maturity of Croatian small and medium-sized enterprises and the public sector, with a strong focus on artificial intelligence. EDIH Adria ranked among the ten most successful EDIHs in the European Union and earned the title of the best in Croatia by number of services delivered.

EDIH Adria ranked first in Croatia and Europe for training programmes

Infobip participated in the project alongside the University of Rijeka as the project lead, Ericsson Nikola Tesla, the University of Pula, the StepRI education incubator, and the PORIN development agency.


The EDIH Adria project has shown that digital transformation can be concrete, measurable, and directly beneficial for entrepreneurs and the public sector. Through hands-on work, technology testing, and targeted training programmes, we enabled organizations to apply new digital tools, particularly those based on artificial intelligence, in real business and administrative processes. We are proud of the results achieved and the strong collaboration with our partners, which has positioned EDIH Adria as one of the most successful European initiatives of its kind.”

Damir Medved

Director of EDIH Adria

During the implementation of the project, Infobip organized four bootcamps for small and medium-sized enterprises and public institutions and carried out 23 Test Before Invest (TBI) projects, mostly focused on early prototypes of AI chatbots. These projects involved testing the application of digital technologies before their actual implementation and investment, with each participating organization supported by a dedicated project team, resulting in personalized prototype solutions and recommendations. In addition, Infobip delivered 11 training programmes attended by more than 380 participants in Vodnjan, Zagreb, and online. The training focused on practical, immediately applicable knowledge in areas such as generative artificial intelligence, employee onboarding, cybersecurity, and GDPR compliance.


EDIH Adria has demonstrated how structured collaboration, hands-on work, and a strong focus on artificial intelligence can accelerate real digital transformation. For Infobip, participation in the EDIH Adria project was a valuable experience and an opportunity to share our knowledge with the community. We thank the entire team, our partners, and all organizations involved in the project for their excellent collaboration, and we are proud that our joint work and the results achieved provide a strong foundation for the further development of digital innovation in the region and beyond.”

Damir Prusac

VP Research Alliances at Infobip

AI assistant for the spatial plans of the City of Križevci

The Test Before Invest (TBI) workshops proved particularly useful for the City of Križevci, which wanted to enable citizens to quickly and easily access information on building conditions and spatial plans. For this purpose, an AI assistant was developed that uses artificial intelligence to instantly deliver relevant information about building conditions for a specific parcel in response to a text query sent via WhatsApp. In addition to being available 24/7, it can be integrated with the existing Geographic Information System (GIS) for viewing spatial and municipal data, implemented as a live chat on the city’s website, and easily updated in the event of changes to the General Urban Development Plan.


Through the EDIH Adria project, we demonstrated that the digital transformation of public administration does not begin with technology but with responsible governance. The Test Before Invest concept allowed us to test the real value of solutions for citizens before making investment decisions. The AI assistant developed for the City of Križevci shows how artificial intelligence can simplify access to spatial and municipal information and make public administration faster, more accessible, and more transparent. I believe that a decision-making model based on testing, measurable outcomes, and partnerships with the technology sector, such as our collaboration with Infobip, can and should become a reference framework for the digital transformation of local and regional governments in Croatia.”

Mario Rajn

Deputy Prefect of Koprivnica-Križevci County

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Infobip Celebrates 20 Years as AI-Led Customer Engagement Rises Across APAC 

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Kuala Lumpur, 16 February 2026 – As global AI-first cloud communications platform, Infobip, celebrates two decades of innovation, the company is observing Asia Pacific (APAC) as a key region in the next major shift in engagement, as businesses move from application-to-person (A2P) messaging toward AI-supported and agent-driven interactions. Infobip expects fully autonomous agent-to-agent communication to become viable by 2030 as these capabilities mature. 

Drawing on 20 years of experience supporting enterprise communications worldwide, Infobip notes that APAC’s fast-growing digital economies and mobile-first consumers are accelerating the shift toward more intelligent, real-time engagement. 

Across the region, rising digital adoption and messaging usage are reshaping customer expectations. Consumers increasingly expect timely, relevant, and consistent interactions across channels, prompting organizations to rethink communication as an ongoing relationship rather than a series of campaigns. 


How we communicate with brands is constantly evolving. In this new agentic AI world, brands must seize the opportunity to take a holistic approach to communication. They must capitalize on the hyper-personalization made available through agentic AI and rich communication channels like RCS and WhatsApp.”

Silvio Kutić

Chief Executive Officer of Infobip

Founded in 2006, Infobip has grown from a startup into a global communications platform supporting enterprises and digital-native businesses across industries. Over two decades, it has worked with organisations navigating each wave of change in customer engagement, from basic messaging to today’s omnichannel, real-time interactions. 


Asia Pacific is one of the most dynamic regions for digital engagement, and businesses here are quick to adopt new ways of connecting with customers. What we are seeing is a shift from using messaging simply as a channel to treating it as a core part of the customer experience. Organisations across the region are looking at how to better connect their data and systems so they can respond in context. Those that do this well will be better positioned as AI-supported engagement becomes more common in everyday customer interactions.” 

Ruslana Reznikova

Vice President and General Manager, APAC & Eurasia

For Infobip, this 20-year milestone is less about looking back and more about preparing businesses for this next phase of customer connection. As engagement becomes more conversational and context-driven, the company sees intelligent, agent-supported interactions playing a larger role in how brands serve and retain customers. 

To find out more about 20 years of Infobip, please visit https://www.infobip.com/20-years-anniversary. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip marks 20 years of business and anticipates the era of agentic artificial intelligence

 
On the occasion of its 20th anniversary, Infobip presents its vision for the future of communication between brands and users. This vision is shaped by teams of experts who develop globally recognized products and solutions for leading global brands and technology platforms

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Vodnjan, 11 February 2026. – Global cloud communications platform Infobip is marking 20 years of business this year, reaffirming its status as one of the leading IT companies in Croatia and the region, as well as a global leader actively shaping the future of cloud and AI communications. After two decades of continuous growth, adaptation, and transformation, the company is entering a new chapter defined by the most significant technological shift so far – artificial intelligence – while offering a glimpse into the future of communication and anticipating a fundamental change in the way brands will interact with consumers.

Two decades of innovation

Founded in 2006 as a small startup in Vodnjan, Infobip has grown into Croatia’s first unicorn and one of the largest technology hubs in the region. Today, it operates on six continents through more than 70 offices, employs over 3,500 experts, and develops globally recognized products and services for leading global brands and technology platforms, including WhatsApp, Microsoft, Oracle, Adobe, Meta, Viber, Deutsche Telekom, Virgin Atlantic, and Nissan. Infobip’s teams, led by engineers, work on a globally distributed platform that scales in every country, processes massive volumes of transactions with seamless reliability, and ensures that every message reaches the right place at the right time.

Over two decades of operations, Infobip has continuously followed and led changes in communication between brands and users – from mobile messaging to today’s AI-first solutions. As it enters a new era, Infobip is further accelerating its transformation into a company where the development of artificial intelligence is a strategic priority, and where technology and talent reinforce each other to drive innovation.


When we founded Infobip, our goal was never just to build technology. We moved forward driven by conviction, not certainty. Together with our people and our customers, we continuously evolved, started anew, and always kept moving forward. That is why we still say that we are only just beginning – because through constant adaptation we continue to grow and develop as leaders.”

Silvio Kutić

Chief Executive Officer of Infobip

The future is agent-to-agent communication

Infobip anticipates a fundamental shift in communication, with a gradual transition from the current application-to-person (A2P) model to an agent-to-user model, which is expected to evolve into fully autonomous agent-to-agent communication by 2030. Such a development will enable advanced personalization and autonomous interactions across multiple communication channels.


The way we communicate with brands is constantly evolving. In this new world of agentic artificial intelligence, brands must seize the opportunity to adopt a holistic approach to communication. It is essential to leverage the hyper-personalization enabled by agentic AI solutions and rich communication channels such as RCS and WhatsApp. At Infobip, we have teams that have already proven they can build and apply this technology in global environments.”

Silvio Kutić

Chief Executive Officer of Infobip

Challenge for brands

Infobip highlights that the market’s level of readiness is currently low – only around 5% of AI agent projects within organizations reach the production stage due to unstructured data and internal barriers.


Companies must act now. Organizational structures that enable data sharing will be crucial for the successful deployment of AI agents, and brands that fail to prepare risk losing their competitive advantage. It is precisely in this transition from concept to real-world implementation that Infobip has the experience, platform, and solutions to make it possible.”

Silvio Kutić

Chief Executive Officer of Infobip

On the occasion of 20 years of operations, Infobip presents an overview of technological development and a look into the future – https://www.infobip.com/20-years-anniversary

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Infobip Increases WhatsApp Performance by Over 60% with Marketing Messages API 

New optimization capabilities delivered a significant ROI boost for the Region 

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Vodnjan, Croatia – 10 February 2026 – Global communications platform Infobip, has levelled-up marketing performance with advanced optimization capabilities for their Marketing Messages API for WhatsApp, leading client Grupo Baguer to increase Return On Investment (ROI) by more than 60%.  

As a Premium Meta Partner, Infobip is among the first to offer sophisticated new features designed to navigate stricter user-level caps, prioritize high-engagement content, and improve campaign ROI for global brands.  

As the WhatsApp ecosystem evolves, marketing traffic delivering improved user experience is prioritized. With user-level message caps becoming stricter, businesses relying on legacy connection methods risk hitting delivery walls. Infobip’s support for the Marketing Messages API creates a crucial pathway for brands to maintain and expand their reach. Early adopters are already seeing positive results. Grupo Baguer, the Colombian fashion group, turned to Infobip to solve delivery challenges and maximize campaign efficiency. 


Managing several fashion brands and running frequent promotional campaigns, we needed a more efficient way to ensure our messages actually reached customers. With marketing optimizations through the Marketing Messages API for WhatsApp powered by Infobip, we saw a 6-percentage-point increase in the delivery of our marketing traffic compared to the delivery rates of campaigns without optimizations via the Cloud API. Better delivery rates boosted our ROI by more than 60%.”

Oleksandr Shevtsov

Marketing Director at Grupo Baguer


The era of ‘spray and pray’ messaging is over. Relevance is key. By integrating these advanced optimizations into the Marketing Messages API, we are ensuring our clients aren’t just sending messages, but reaching their audiences in a compliant, effective way. This cements Infobip’s position as the partner of choice for high-performance WhatsApp marketing.” 

Janeth Rodriguez

VP Revenue Region LATAM at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)   
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Hyper-personalization at scale: why brands must shift to an Agentic AI strategy 

As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI 

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Vodnjan, Croatia – 3 February 2026 – Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and seismic shift in brand-consumer engagement. Moving away from the current application-to-person (A2P) messaging, Infobip forecasts a widespread shift to an agent-to-person model, eventually leading to a fully autonomous agent-to-agent future by 2030. 

The Evolution of Engagement

Swift AI adoption is driving enterprises toward agentic AI communication models, which drive autonomous customer communications across all touchpoints. This technology enables hyper-personalization across multiple channels, creating highly engaging content tailored to individual needs. 


How we communicate with brands is constantly evolving. In this new agentic AI world, brands must seize the opportunity to take a holistic approach to communication. They must capitalize on the hyper-personalization made available through agentic AI and rich communication channels like RCS and WhatsApp.”

Silvio Kutić

Infobip CEO

The Agent-to-Agent Future 

Looking ahead to 2030, Infobip envisions personal AI assistants embedded in smartphones handling complex tasks independently. For example, a user’s personal AI could autonomously negotiate with a travel company’s AI to research, book, and purchase a holiday based on the user’s digital habits and preferences. 

The Challenge for Brands

To succeed in this new landscape, businesses must eliminate data silos. Effective AI agents require a unified view of customer touchpoints – from marketing to support – to deliver the personalized experience consumers will become accustomed to. Currently, business readiness is low, with only about 5% of enterprise AI agent projects reaching production due to unstructured data and internal barriers. 


Enterprises must act now. Organizational structures that facilitate seamless data sharing will be the key to successful AI agent adoption. While a personal AI agent booking a holiday might seem futuristic today, brands unable to meet this future will risk losing their competitive edge.”

Silvio Kutić

Infobip CEO

Find out more about 20 years of Infobip: https://www.infobip.com/20-years-anniversary

You can also read this blog on our journey of faith, failure, and the future: https://www.infobip.com/blog/journey-of-faith-failure-and-future

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip strengthens leadership to drive growth and innovation

Infobip announces key leadership changes with promotions of internal executives, effective 1 January 2026

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Vodnjan, Croatia – 14 January 2026 – Global cloud communications platform Infobip, today announced a series of key leadership changes, effective 1 January 2026, supporting the company’s rapid growth and innovation agenda. These appointments promote experienced leaders from within the company, reflecting Infobip’s commitment to nurture internal talent and aligning leadership with strategic goals to deliver greater value to customers and partners.

Krešo Žmak has been appointed as Chief Innovation Officer (CINO), a new position in which he will lead company-wide change initiatives ensuring that innovation efforts are tightly aligned with business goals. As AI is the driving force of innovation, a big focus will be on enabling and accelerating AI adoption across Infobip’s product portfolio and steering the organization’s broader transformation into an AI-first company. 

Ante Pamuković has been named Chief Revenue Officer (CRO). In his new role as CRO, Ante Pamuković is the strategic architect for revenue driving sustainable growth through global alignment, innovation, and operational excellence. One of the key priorities will be leveraging automation through AI and Go-To-Market strategies to enhance the value and experience delivered to Infobip’s customers worldwide.

In addition, Veselin Vuković is joining the Board of Directors as Chief Alliances Officer. Veselin, who joined Infobip in 2010, has been Chief Alliances Officer since January 2025 and now takes on responsibilities as new Board member overseeing Infobip’s business operations and is responsible for approving key governance, strategic, and operational decisions.

Furthermore, Igor Dvoršak has been promoted to Senior Vice President of Operations, overseeing all VP General Managers to streamline organizational structure and enhancing regional coordination. Igor also takes responsibility for Strategy Development and Market Intelligence, enabling a more integrated approach to leveraging insights that drive operational excellence and support for regional teams.


By appointing these senior executives from within the company, we are strengthening our leadership framework to seize the opportunities ahead. Having grown with Infobip for many years, these leaders embody our company’s journey. This year, we celebrate our 20th anniversary, marking two decades of innovation and growth. To support our long-term strategy and maintain our lead, we must be prepared to continually restart and evolve, consistently adapting to the needs of our customers and the market.”

Silvio Kutić

CEO and founder at Infobip

About Infobip:

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Frost & Sullivan names Infobip as a leader in CPaaS Radar report

Leading analyst firm recognizes Infobip’s industry-leading growth, innovation, and customer experience across its Communications Platform as a Service 

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Vodnjan, Croatia – 08 January 2026 – Leading global communications platform Infobip has been recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan. Infobip stands out by enabling complex, cross-channel customer journey orchestration from one platform. Its AI-infused stack includes GenAI-powered chatbots, journey automation, and real-time personalization. 

Frost & Sullivan’s evaluation criteria emphasized three key dimensions: innovation excellence, customer impact, and market leadership. Infobip scored highly in product innovation, with its expansion into conversational AI, identity verification, and contact center solutions enabling businesses to overcome the complexity of modern customer communications. The platform’s ability to reach over seven billion mobile devices across six continents through 10k+ connections positions Infobip uniquely in the market. 

The firm highlighted Infobip’s ability to deliver superior customer experiences through its natively built technology platform, which supports businesses across all stages of the customer journey. Infobip drives innovation in network APIs, delivering capabilities such as SIM swap detection, number verification, and device location to enable fraud prevention, secure authentication, and personalized customer experiences. This strong performance has also been recognized with Frost & Sullivan’s 2025 Customer Value Leadership Recognition for the company’s overall excellence in the network API industry. 

By combining its SMS Messaging Hub and RCS Messaging as a Platform capabilities with strong connections to mobile network operators and the developer community, Infobip’s CPaaS enablement solution allows telecom operators to unlock CPaaS revenue more efficiently. Frost & Sullivan recognizes that this integrated approach, together with Infobip’s strategic partnerships, makes the company a preferred choice for pioneering network API solutions. 


This recognition from Frost & Sullivan validates our vision of building a single platform that simplifies customer communications for businesses worldwide. Our growth comes from listening to what the market needs and building reliable, innovative solutions that help brands connect with their customers in meaningful ways, on every channel.” 

Krešo Žmak

Chief Innovation Officer at Infobip


Infobip has distinguished itself as a frontrunner in the CPaaS market, building on its deep expertise and market-leading technological solutions, as well as extensive relationships with communication service providers. With a focus on fostering trusted, interactive, omnichannel interactions, Infobip continues to shape the landscape of digital communications.” 

Elka Popova

VP of Connected Work from Frost & Sullivan

For the complete Frost & Sullivan analysis and market insights, read the full report. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)  
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)  
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)  
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)  
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)  
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)  
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)   
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)   
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)  
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)  

Infobip and Telkomsel Partner to Expand RCS for Business in Indonesia, Bringing The Next Level of SMS

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Jakarta, 17 December 2025 – Global cloud communications platform Infobip has partnered with Telkomsel to bring RCS for Business to the Indonesian market. The partnership marks a major milestone in advocating the use of RCS for businesses in Indonesia and reinforces Infobip’s ongoing commitment to expand access to next-generation messaging.

RCS (Rich Communication Services) is a next-generation messaging channel that brings the rich functionality of chat apps, such as media sharing (images, audio, GIFs, and videos), read receipts, typing indicators, and call-to-action buttons. The message is sent via the default messaging app on mobile devices, over a data connection or Wi-Fi, making it the next level of SMS. For brands, this means reaching customers more effectively beyond text while ensuring communication remains secure and trusted. With verified sender IDs and operator-backed delivery, users can feel safe and confident when engaging with the actual brand, helping businesses stand out and drive deeper engagement.

Bringing RCS for Business to life requires an ecosystem where the network and platforms collaborate. Google paved the way by providing global technology infrastructure; Telkomsel is the pioneering mobile network operator in the Indonesian market; and Infobip, as a leading Communications Platform as a Service (CPaaS) provider, brings enterprises access and expertise to activate RCS use cases at scale.


We are excited to see the potential of RCS for Business gaining traction in Indonesia, driven by high mobile penetration and rapid digital adoption. Introducing RCS to Indonesian businesses is our response to the evolving customer needs, and together with Telkomsel, we are helping enterprises adopt a secure, verified messaging channel that builds trust and delivers a seamless customer experience.”

Matija Ražem

Chief Commercial Telecom Officer at Infobip


As part of our ongoing commitment to be the partner of choice for businesses in Indonesia, Telkomsel continues to explore new ways to help brands connect more meaningfully with their audiences. With RCS for Business, we see an opportunity to address the growing need for secure, personalized, and interactive engagement – especially in a landscape where consumers are increasingly selective about the messages they receive. Through this collaboration with Infobip and Google, we hope to support more businesses in delivering impactful campaigns that build trust and drive stronger customer relationships, while also contributing to a safer and more reliable digital ecosystem.”

Arief Pradetya

VP of Digital Advertising, Wholesale, and Interconnect at Telkomsel


RCS is used by more than a billion people worldwide every month, and it’s encouraging to see its momentum in Indonesia. With advanced security features and interactive conversations, RCS for Business delivers a more secure communication experience and is a critical aspect of delivering a more trusted digital experience. The partnership between Telkomsel and Infobip highlights the growing momentum of bringing RCS for Business to both brands and their customers in Indonesia.”

Denny Galant

Head of Android in Indonesia at Google

RCS for Business is already proving its value in Indonesia. A recent collaboration between Infobip and Blibli, a pioneer and leading omnichannel commerce and lifestyle ecosystem in Indonesia focusing on serving digitally connected retail and institutions consumers, highlighted how RCS can drive strong customer engagement and conversions.


Our collaboration with Infobip has enabled us to use RCS as a strategic communication channel. During the Histeria 11.11 campaign, Blibli leveraged RCS for Business to deliver a more interactive and relevant shopping experience, resulting in higher customer engagement and repeat purchases. Groceries and beauty categories achieved 2.5x conversion rates, with the strongest performance on the first day of the campaign. This demonstrated RCS as a highly effective channel for big launches and time-sensitive promotions, and its ability to elevate business communications into more interactive and immersive customer experiences.”

Soegianto Martanto

Head of Membership and Loyalty at Blibli

RCS for Business marks a new era in brand-to-consumer communication, offering Indonesian businesses a rich, interactive, and secure messaging experience. Through the strategic rollout by Telkomsel and Infobip, RCS is set to redefine how brands connect with customers, setting a new standard for mobile communications.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication, and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ on 6 continents, connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip was named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip is named among the Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked as an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip is named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip brings engineers together in three cities and brings global technology to Vodnjan, Zagreb, and Osijek.

More than 150 engineers are taking part in a series of local professional events focused on knowledge exchange, hands-on learning, and talent development

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Vodnjan, 9 December 2025. – Infobip, a global cloud communications platform, is bringing together more than 150 engineers in Vodnjan, Zagreb, and Osijek this and last week through a series of local engineering meetups and onboarding activities, demonstrating what it means to invest in technological talent from the very beginning. These Silicon Valley–level events have created a unique space for learning, knowledge exchange, and hands-on work, intended for both new and experienced engineers.

The series of meetups began in Vodnjan with Infobip’s Engineering Onboarding Program, an intensive hands-on experience designed to quickly integrate new engineers into the company’s culture and advanced technical ecosystem. The program provides a comprehensive introduction to Infobip’s organizational structure, engineering practices, and platform technologies, ensuring that every engineer, regardless of specialization, starts with the same foundation of knowledge and confidence.

In Zagreb, the BipTalks Engineering Meetup was held, dedicated to Infobip’s infrastructure that enables the exchange of more than 10 billion messages daily worldwide between companies and their customers. Participants explored the complex combination of on-premise and cloud data centers, virtual environments, and continuous integration pipelines that ensure the speed, stability, and scalability of Infobip’s reliable communication services.

The events will conclude in Osijek with a BipTalks meetup held in collaboration with the Osijek Software City association, focused on the future of AI-driven development. Engineers will demonstrate live how MCP (Messaging Control Platform) servers accelerate development processes, simplify everyday work, automate the creation of components, and significantly shorten development cycles – reinforcing Infobip’s commitment to modern software engineering and intelligent automation.


At Infobip, we build technology that connects billions of users and tens of thousands of companies, which is why the role of engineers in our system is crucial. Our teams work on a globally distributed platform that scales across every country, processes massive volumes of transactions with near-perfect reliability, and ensures that every message reaches the right place at the right time. At the same time, we are heavily investing in the development of AI-powered products and tools to improve both the customer experience and the everyday work of engineers. Our goal is for our products to be AI-infused and for our teams to be empowered by AI at every step – from development to operations.”

Saša Erak

Vice President of Engineering at Infobip

Together, these meetups reaffirm Infobip’s position as a global technology leader that invests in engineering excellence from day one. By connecting local talent across multiple cities with cutting-edge knowledge and projects that impact billions of people worldwide, Infobip creates an environment where engineers grow, innovate, and shape the future of cloud communications technology.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.