Infobip Reports Record Black Friday Interactions as Retailers Accelerate Shift to Richer Customer Experiences

Black Friday interactions grow by 15% year-on-year, marking a new milestone for Infobip’s global communications platform

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Vodnjan, Croatia – 03 December 2025 – Infobip, the leading global cloud communications platform for customer engagement, identified a remarkable upswing in its Black Friday messaging traffic, with use of Rich Communication Services (RCS) surging 277% on Black Friday 2025 compared to the previous year. Email also remained a strong channel of choice among both retailers and consumers, showing an impressive 241% year-on-year increase, signaling that promotional and transactional communications continue to drive engagement during shopping peaks. 

Black Friday is no longer just a single day. The search for attractive deals extends beyond Friday, with consumers from around the globe seeking products, better price offers, and reliable, easy communication channels to connect with their favourite brands. Infobip identified significant increases in interactions not only in North America, but also in other key regions. In LATAM, channels such as WhatsApp (+46%), Email (+61%) and RCS (+464%) all saw strong growth. Europe posted impressive gains as well, with SMS up 65%, Voice 25%, WhatsApp 162%, and RCS 361%. In APAC, Email was a standout driver with a 243% increase, while Voice (+84%) and WhatsApp (+13%) also rose. These results reinforce that Black Friday has grown well beyond its North American origins to become a truly global event. 

Retailers worldwide are accelerating their adoption of messaging channels that deliver visually rich, interactive, and highly personalised experiences. During the Cyber Week period, which encompasses Black Friday through to Cyber Monday, Infobip saw interesting growth, with interactions rising from 11.6 billion in 2024 to 12.2 billion in 2025, a 5.17% year-on-year increase. 

Infobip also identified that RCS and WhatsApp together generated 504.8 million interactions, up 27.3% year-on-year, underscoring the global shift toward richer customer communications, during the Cyber Week period. RCS especially was one of the fastest growing channels this shopping season, up 209.4% from 2024. Email remained as a popular channel, rising 322.6%, driven by steady growth in promotional use. 


Our data shows how rapidly RCS is becoming the way people shop and communicate. The surge in adoption proves that retailers are embracing channels that offer richer experiences, higher engagement, and better outcomes. With consumers seeking for more options and offers, spending reached higher levels during the weekend between Black Friday and Cyber Monday. To meet this customer demand, brands must be well set and invest in immediacy, relevance and personalised interactions.”

Silvio Kutić

CEO at Infobip

Infobip’s global platform delivered smooth and reliable customer journeys throughout the week, helping businesses handle high volumes of promotions, updates, and transactions without delay. For further insights on how consumer behavior evolves during peak season, read our latest blog on Holiday Shopping Trends

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip predicts AI-powered, hyper-personal customer engagement to transform UK market in 2026

Next-gen customer experience driven by rich, conversational and responsible innovation

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LONDON, 27 November 2025 – Global cloud communications platform Infobip today unveiled its top five customer experience and technology trends set to shape the UK market in 2026. The forecast highlights a year defined by AI-driven personalisation at scale, richer conversational channels, and a growing focus on responsible innovation in customer engagement.


2026 will be the year UK businesses harness AI’s full potential. Firms will utilise AI not just to automate, but to anticipate customer needs and respond in real time. Businesses and brands that succeed in this environment will be those that combine intelligence, interaction, and integrity in every customer conversation.”

James Stokes

Head of Enterprise, UK & Nordics, at Infobip

Infobip’s key predictions in customer experience, conversational communications and technology include:

  1. AI-powered hyper-personalisation at scale: Businesses will move beyond simple product recommendations to deliver real-time, context-aware experiences powered by AI. From messaging to logistics, customer journeys will be driven by behavioural, location, and intent data. This will result in interactions that feel dynamic, relevant, and human.
  2. The rise of rich conversational channels: With SMS facing growing regulatory and security challenges, channels such as Rich Communication Services (RCS) and AI-powered assistants will define brand communication. Expect more interactive, visual, and intelligent conversations between customers and businesses – throughout the full customer lifecycle.
  3. Responsible AI and data sovereignty: As AI adoption accelerates, so will scrutiny over data control and compliance. Infobip predicts greater demand for regionally hosted, transparent, and governance-ready AI solutions that balance innovation with accountability, driving customer trust.
  4. The next generation of customer experience: AI is evolving from passive assistance to agentic intelligence. It will anticipate customer needs, guide decisions, and personalise interactions in real time. CX leaders must rethink experience design to embrace this new era of proactive, conversational engagement.
  5. Smarter messaging, smarter strategy: With devices increasingly filtering or summarising Application-to-Person (A2P) messages, UK brands must shift toward trusted, interactive channels like WhatsApp or RCS. Delivering relevant, opt-in, and value-driven communication will become the new benchmark for customer engagement.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip unveils 2026 trends poised to transform customer engagement and digital ecosystems

AI automation, Rich Messaging and platform integration set to reshape industries

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Vodnjan, Croatia – 27 November 2025 – Global cloud communications platform Infobip today announces its predictions for 2026, spotlighting transformative trends set to redefine how businesses engage customers and operate across sectors. Central to these shifts are the mainstream adoption of AI-powered agents, the expansion of super apps as integrated ecosystems, and the rise of privacy-first AI models enabling scalable, compliant automation.


2026 will be a breakthrough year as generative AI and omnichannel communication converge to redefine customer engagement and digital ecosystems. Retail and eCommerce sectors are already leading the way with hyper-personalized experiences, while healthcare and finance are rapidly adopting AI-driven solutions to enhance patient care and security. Crucially, the future of customer service lies in a human-in-the-loop approach – where AI-powered automation works hand-in-hand with human expertise to deliver both efficiency and empathy.”

Silvio Kutic

Silvio Kutić

CEO at Infobip

AI Agents will handle the majority of customer interactions

By 2026, AI-powered agents are expected to manage up to 95% of customer engagements, providing instant, personalized support 24/7. These agents are evolving beyond basic FAQ bots into human-like, agentic models capable of complex, autonomous communication. Customer service is rapidly transforming, with both voice bots and chat-based agents supported by human-in-the-loop technology. Companies are already deploying AI chatbots to handle routine banking inquiries and eCommerce order tracking, while advanced voice bots are unlocking new opportunities to automate and enhance customer conversations. This empowers human agents to focus on complex cases and ensures customers receive fast yet empathetic service.

Super apps and Rich Messaging channels drive seamless customer journeys

Platforms such as WhatsApp and Rich Communication Services (RCS) are evolving into super apps that integrate marketing, communication, and payment functionalities within a single interface. Businesses are leveraging RCS for secure, interactive chats that enable customers to complete entire journeys in-channel. Retailers use RCS to send interactive product carousels allowing customers to browse, purchase, and schedule delivery, all within the chat interface. Similarly, healthcare providers are enabling appointment booking and bill payment via WhatsApp, simplifying patient interactions.

Data management is the biggest challenge for AI solutions

While much of today’s AI innovation relies on large, generic AI models, we’re also seeing interest in smaller, domain-specific language models that run on standard or on-premises hardware that offer data privacy and compliance while delivering accurate, context-aware responses. The biggest challenge facing advanced AI is data: how to efficiently collect, unify, prepare and activate first-party and internal data for customer experience. Infobip is determined to help businesses overcome fragmented data silos and unlock the full potential of advanced automation and unified customer journeys. The emphasis is placed on integrating internal data sources to fuel better targeting and lead assignment, while ensuring compliance and privacy. Industry leaders are prioritizing security and regulatory compliance over rapid product launches to protect users and build trust.


As we look ahead to 2026, our focus remains on empowering businesses to unlock new opportunities and lead in an evolving digital landscape. As we navigate this digital transformation journey, we are excited to continue co-creating innovative solutions together with our partners and customers.”

Silvio Kutic

Silvio Kutić

CEO at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Retail’s next big thing: Agentic AI Commerce

Infobip predicts shift from digital adoption to AI-driven autonomous commerce in 2026

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LONDON, 27 November 2025 – The UK retail sector is on the verge of a major transformation as AI evolves from a digital support tool into an agent that actively shapes customer journeys in real time. Leading global communications platform Infobip forecasts that in 2026 “Agentic AI Commerce” will become the new norm for UK retailers, enabling hyper-personalised shopping experiences.


Retail is on the cusp of a dramatic evolution. We’re moving beyond simple digital adoption to a world where AI doesn’t just assist, but actively drives autonomous, real-time customer journeys. From tailored product discovery to frictionless checkout, AI will be the engine powering retail innovation across the country.”

Kim Johal

Retail specialist at Infobip

Key highlights of Infobip’s 2026 retail forecast include:

  1. AI-powered hyper-personalisation: Retailers will leverage behavioural, location, and intent data to deliver truly tailored, dynamic experiences that increase engagement and conversion rates in real-time.
  2. Agentic AI reshaping customer interactions: AI will evolve from passive assistance to proactive engagement, anticipating needs and personalising experiences across all touchpoints.
  3. Rise of Rich Conversational channels: Rich Communication Services (RCS) and WhatsApp will become mainstream platforms for conversational commerce in the UK, offering more visual, interactive, and intelligent brand-customer interactions.
  4. Smarter messaging for smarter devices: With increasing message filtering and summarisation on consumers’ devices, brands must adopt richer, trusted channels to ensure their communications are welcomed and relevant.
  5. Loyalty programs evolution: Traditional loyalty schemes will transform into hyper-personalised, data-driven ecosystems built on first-party and zero-party data, with transparency and trust as key differentiators.
  6. Addressing the high cost of returns: Returns is a high financial and environmental-cost problem for the retail sector, particularly in fashion. AI is set to become pivotal in reducing these costs by anticipating and managing behaviour in buying patterns which lead to high returns. In the pre-sale journey AI can identify multiples in different sizes in baskets, for example, and help customers make a choice based on previous purchases and sizing guides.


Success in this new era will require patience and strategic thinking. UK businesses must focus on packaged AI use cases with clear ROI and ensure their solutions are transparent, compliance ready and build customer trust. Infobip’s expertise in AI-driven communications, positions us as a key partner for retailers aiming to lead in the Agentic AI Commerce revolution.”

Kim Johal

Retail specialist at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Fintechs to embrace consolidation, compliance, and seamless experiences in 2026

Infobip forecasts a shift towards integrated, AI-driven communications in fintech

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LONDON, 27 November 2025 – Leading global communications platform Infobip expects that UK fintech companies will focus on consolidation, compliance and embedded experiences in 2026, driving a new wave of innovation in financial services communications.


While many sectors are expanding their communication channels – (including WhatsApp and Rich Communications Services (RCS)- fintech is strategically consolidating experiences within apps and platforms. We anticipate 2026 will bring innovations centred on embedded payments, seamless authentication, and AI that enhances user experience while adhering to stricter regulatory standards.”

Danira Senjak

UK BFSI specialist at Infobip

Infobip’s 2026 fintech forecast highlights three key trends:

  1. Embedded experiences: Fintech companies will increasingly integrate services such as promotional messaging and payments directly into their platforms, creating frictionless financial transactions and smoother user journeys.
  2. Compliance-focused AI: AI will drive personalisation while fully aligning with privacy regulations and user control, ensuring innovation does not come at the expense of trust.
  3. Data sovereignty: Increased scrutiny on data residency and AI compliance will push fintech companies to prioritise transparency, security, and governance in all technology decisions.


The fintech sector will be less experimental but no less innovative than retail, for example. Successful organisations will create experiences that are both tailored and trustworthy.

Fintech firms, and neobanks in particular, hold valuable data that, if leveraged effectively, can significantly enhance customer engagement. By turning this data into actionable insights, they can personalise engagement, automate processes, and predict customer needs through AI.”

Danira Senjak

UK BFSI specialist at Infobip

Looking at the broader financial services landscape, Infobip forecasts that by the end of 2026, 83% of banks will adopt AI for customer support. However, 71% will still rely heavily on human agents for complex inquiries, underscoring the importance of balancing technology with the human touch in delivering customer experiences.(1)

1 Stats from the Infobip Conversational CX Maturity Report: https://www.infobip.com/conversational-cx-maturity-report/banking

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip and MoneyGram Haas F1 Team Unveil Interactive Fan Quiz to Accelerate Digital Engagement

Global tech company powers new interactive experiences for MoneyGram Haas F1 Team
 

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Vodnjan, Croatia – 26 November 2025: Global cloud communications platform Infobip is partnering with the MoneyGram Haas F1 Team to launch an innovative digital fan engagement campaign, designed to bring racing fans closer to the action. Leveraging Infobip’s CXOP platform and WhatsApp conversational assistant, the campaign introduces a gamified quiz experience that redefines how fans interact with their favourite team.

With a shared commitment to engineering excellence and digital innovation, Infobip and MoneyGram Haas F1 Team are pushing boundaries both on and off the track. The new campaign invites fans to participate in a three-round quiz: Practice, Qualifying, and Race! mirroring the excitement of a race weekend. Fans compete for the chance to win a MoneyGram Haas F1 Team cap and replica polo signed by Esteban Ocon and Ollie Bearman, with the highest score and fastest time in the Race round taking the prize.

Infobip’s technology enables seamless engagement across multiple digital touchpoints, including Facebook and Instagram ads and direct WhatsApp messages for opted-in fans. The quiz, hosted on Infobip’s CXOP platform, challenges fans to collect points and race against the clock while providing valuable insights into their behaviour and preferences.


Infobip is revolutionising fan engagement through innovative technology. Our partnership with the MoneyGram Haas F1 Team demonstrates how gamification and conversational AI can create memorable, interactive experiences that simulate the excitement of a race. By leveraging our CXOP and WhatsApp technologies, we’re not only enhancing the fan journey but also providing valuable insights into fan behaviour and preferences.”

The photo of Ante Pamukovic

Ante Pamuković

President of International Business at Infobip

The partnership is designed to enhance the overall fan experience during the racing season, grow the MoneyGram Haas F1 Team’s fanbase, and strengthen both brands’ presence in the digital space. Infobip will provide ongoing support, consultancy, and analytics to track engagement and optimise future campaigns, while MoneyGram Haas F1 Team delivers exclusive content and prizes to fans.

By collecting fan data and opt-ins, the campaign lays the foundation for future personalised communications and engagement initiatives, showcasing Infobip’s commitment to leveraging technology to create meaningful connections between brands and their audiences.

Infobip was recently awarded Silver at The Drum Awards in the B2B Partnerships and Collaboration category, recognizing the success of our MoneyGram Haas F1 Team launch campaign and the strength of our partnership.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip Enhances Voice Solutions to Restore Consumer Trust in North America

As rising spam calls erode customer trust, Infobip partners with North American telecom providers to standardize Branded Calling ID™ implementation for businesses nationwide

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November 21st, 2025, Chicago – Global cloud communications platform, Infobip, is strengthening its Voice solutions to enhance its Branded Calling ID (BCID™) offerings in North America as businesses explore new avenues to maintain customer trust amid a growing volume of scam robocalls, spoof caller IDs, and other fraud attacks driving consumer mistrust toward phone calls.

BCID will stem the tide and begin the journey to restore consumer trust, as cybercriminals find new ways to infiltrate personal mobile devices. Recent data from Talker Research shows that Americans receive twice as many fraudulent calls in comparison to other global regions, resulting in waning consumer trust with over three-quarters of Americans ignoring incoming calls, according to Morning Consult.

Entrusted by more than 3,000 voice customers worldwide, Infobip Voice provides secure voice communication for the world’s most prominent brands including Uber, LG, and Mercado Libre, empowering them to seamlessly connect with customers at a global scale, even in hard to reach or highly regulated markets. Today, as branded calling solutions become business-critical, Infobip is expanding its Voice offerings to accelerate BCID adoption for brands operating in the U.S. so they can build trust with their customers, improve answer rates, and boost ROI.


Voice communications is a staple for every touchpoint of the customer journey, but the intensifying number of voice scams and robocalls are driving consumer skepticism, costing businesses billions of dollars every year. Trust, privacy and security have long been a top consumer priority across various industries, and organizations that have not yet adopted BCID are increasingly losing assurance from existing and prospective customers. Our Voice solution aims to alleviate roadblocks in implementing secure, verified calling so businesses can rebuild their reputation as a brand that people trust and ensure they can reach their customers wherever they want to be reached.”

Mijo Soldin

Vice President of Telecom Strategy and Partnerships at Infobip

Infobip has continuously innovated its Voice solutions to ensure unrivalled compliant and protected global connectivity. This year, it finalized its acquisition of Peerless Network to develop a nationwide voice network that covers 98% of the US, and it recently expanded its partnership with NumHub to launch Branded Calling ID as part of its Voice product solution to empower enterprise businesses to own their brand identity. To further enhance its BCID capabilities, Infobip is partnering with some of the most widely used telecom providers in the U.S. to simplify the process of BCID adoption.


Branded Calling ID enables businesses to provide verified rich caller information that consumers can trust, restoring confidence in voice calling and making calls more efficient for businesses. We are so glad to have Infobip as an Authorized Partner in this growing ecosystem.”

Tom Sawanobori

SVP and CTO of CTIA

To learn more about Infobip Voice, visit https://www.infobip.com/voice.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024) 
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024) 
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip wins Silver at The Drum Awards for MoneyGram Haas F1 Team partnership

The collaboration has been recognised with a Silver Award at this year’s The Drum Awards Festival

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Vodnjan, Croatia – 20 November 2025 – Global cloud communications platform Infobip has been awarded Silver at this year’s The Drum Awards Festival, recognised in the B2B Partnership or Collaboration category for its innovative work with the MoneyGram Haas F1 Team.

Infobip’s partnership with the MoneyGram Haas F1 Team was selected for its innovative approach to sports fan engagement and its ability to bring the action and information from inside the race pit walls into fans’ pockets. In collaboration with the MoneyGram Haas F1 team, Infobip encouraged MoneyGram Haas F1 Team fans to opt in to ongoing content via WhatsApp or RCS messaging channels. Existing MoneyGram Haas F1 Team app users could receive in-app updates, powered by an AI engine that tailored content and cadence accordingly.

The partnership has achieved impressive results already. The Miami race partnership launch featured a hero video, fan hub, and media roundtable. Within 14 days, the story landed in 503 articles, with 688M potential reach, £2.25M AVE, and 79% positive sentiment.

At the Italian race in Monza, Infobip and the MoneyGram Haas F1 Team launched an interactive quiz to boost sign-up. Social ads challenged fans to test their MoneyGram Haas F1 Team knowledge for prizes. Results beat benchmarks: engagement and conversion soared, with cost per sign-up at £0.20 – nearly 80% below industry norms.

Commenting on the win, Ben Lewis, Vice President of Marketing & Growth at Infobip, said:


We’re delighted that our collaboration with the MoneyGram Haas F1 Team has been recognized by The Drum Awards. This Silver award underscores the power of partnerships and reflects our commitment to innovation and delivering next-generation fan experiences globally. This is just the beginning for Infobip and the MoneyGram Haas F1 Team as we inspire organizations to get closer to their audiences.”

Ben Lewis

Vice President of Marketing & Growth at Infobip

The award recognizes the strength of a multi-year strategic partnership between Infobip and MoneyGram Haas F1 Team, which seeks re-imagine how fans connect with a team via digital communications. The collaboration leverages Infobip’s omnichannel messaging and conversational technology to deliver richer, personalized fan experiences around race weekends.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billionmobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip opens applications for a new internship cycle – an opportunity for a career in a global environment

Selected students from technical and business fields will have the opportunity to join Infobip’s teams in Zagreb, Vodnjan, Rijeka, and Sarajevo in roles across engineering, marketing, sales, operations, and customer support

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Zagreb, 13 November 2025. – Global cloud communications platform Infobip has opened applications for a new internship cycle. Interested candidates can apply online until 14 December 2025 via the website – Internship – Infobip. Positions are open in Zagreb, Vodnjan, Rijeka, and Sarajevo, and the company is seeking students from technical and business fields for roles in engineering, marketing, sales, operations, and customer support.

Through the internship programme, students will have the opportunity to take their first step in building a career, gain valuable experience, and apply their theoretical knowledge in practice. They will be supported by a mentor who will assist them with daily tasks, and they will also go through an onboarding process during which they will get to know the company, its culture, and work on real projects.

Interns will also have the opportunity to participate in upskilling workshops consisting of both theoretical and practical components, focusing on technical as well as certain “soft” skills. The programme concludes with a closing ceremony during which students present the projects they worked on during the internship, demonstrating what they have learned and how they apply their knowledge.

The Infobip internship includes a paid professional placement, work in a global environment, a laptop and other equipment required for the job, reimbursement of travel expenses, per diems for business trips, lunch on campus, team-building activities, access to a premium learning platform, and other benefits.


At Infobip, talent is at the centre of everything we do. Thanks to our culture of learning, development, and talent retention, Infobip is a place where many talented individuals begin and continue their career journeys. For juniors, it is an environment where they can grow and progress through hands-on experience, while for experienced professionals Infobip represents a global stage where they can lead innovation, shape complex projects, and make an impact in a culture that values knowledge, collaboration, and creativity. Our focus on people is the driving force behind our greatest successes – from developing young professionals to Infobip being recognised as one of the best employers and a global leader in communications platforms.”

Marin Bezić

VP People at Infobip

This year, 82 students completed the programme, and on average around 80 percent of them remain at Infobip after finishing the internship, confirming that the programme offers young people real opportunities to start their careers.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Infobip and Pontis Technology form partnership to develop advanced communication solutions

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Vodnjan, 11 November 2025. – Global communications platform Infobip and Croatian IT company Pontis Technology have formed a partnership to deliver advanced AI-based communication solutions for companies across the region and beyond.

This collaboration brings together the strengths of both companies – Infobip’s global presence and world-recognized platform, acknowledged by analyst firms such as Gartner and Juniper Research, and Pontis’ expertise in developing custom software solutions, implementing artificial intelligence, and driving digital transformation, opening new opportunities for growth and innovation.

Infobip and Pontis Technology will provide clients in industries such as retail, banking, financial services, insurance, telecommunications, transport, and logistics with sustainable solutions aimed at improving communication and customer experience. The partnership includes high-quality implementation, ongoing support, and the use of artificial intelligence to optimize business processes.


Infobip and Pontis Technology are joining forces to enable companies to adopt sustainable and innovative communication solutions and accelerate their digital transformation. Their combined expertise enables efficient implementation, continuous support, and the use of artificial intelligence to optimize business processes and deliver a seamless customer experience.”

Silvio Kutić

Co-founder and Chief Executive Officer of Infobip

As part of the partnership, Infobip will provide access to its CPaaS (Communication Platform as a Service) and SaaS (Software as a Service) solutions, as well as extensive expertise in customer experience, including integrations with leading global platforms such as Salesforce Marketing Cloud, Microsoft, Oracle, and Adobe.

On the other hand, Pontis Technology will contribute to the partnership with its deep industry knowledge, experience in developing tailored solutions, and strong local presence, enabling companies to deliver outstanding customer experiences faster and more efficiently.


The partnership with Infobip represents an important step in the further development of Pontis Technology and confirms our expertise in the fields of artificial intelligence and digital transformation. Together with Infobip, we aim to help companies better understand their customers, connect with them in innovative ways, and accelerate digital changes that deliver real business value.”

Nataša Zec

CEO of Pontis Technology

This partnership is part of Infobip’s broader strategy to strengthen its global partner network, with the aim of enabling clients worldwide to access faster, more efficient, and more personalized communication solutions.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.