Zagreb the epicentre of European innovation: Innovation Prototyping Labs 2025 held at Infobip Campus
The event was organised by the Industry Commons Foundation under the leadership of Michela Magaš, European Woman Innovator of the Year
Zagreb, 6 October 2025. – Last week, Zagreb became a hub of the European innovation scene. From 1 to 3 October, the Infobip Campus hosted Innovation Prototyping Labs 2025, a three-day event that brought together more than one hundred researchers and industry leaders from across Europe. The event was organised by the Industry Commons Foundation under the leadership of Michela Magaš, European Woman Innovator of the Year (2017). Michela Magaš, born in Zagreb and raised in Rijeka, is a globally recognised pioneer in the field of design and innovation and was recently honoured by the Embassy of the Republic of Croatia in Stockholm.
The aim of the gathering was the collaborative creation and testing of innovations that bring concrete changes to science, industry, and society. Participants developed new prototypes and discussed the interoperability of knowledge bases, the ethical challenges of artificial intelligence, and sustainable models for future research infrastructures. Research and technical teams from across Europe took part in the work, including the Centre National de la Recherche Scientifique (CNRS, France), Consiglio Nazionale delle Ricerche (CNR, Italy), the European Organization for Nuclear Research (CERN, Switzerland), OPERAS Research Infrastructure (Belgium), the Max Weber Stiftung (Germany), and others, creating a unique opportunity for high-level multidisciplinary collaboration.
The Innovation Prototyping Lab focuses on testing how artificial intelligence and knowledge graphs can be responsibly used to support discovery across different disciplines. By bringing researchers and industry together in one place, we are building practical examples of how European collaboration can deliver trusted tools for the future of science and innovation. Croatian engineering expertise has always been a source of inspiration to me, and I am proud to see it at the centre of European innovation.”
Michela Magaš
European Woman Innovator of the Year (2017)
The Labs are part of two strategic projects of the European Commission: LUMEN, focused on developing AI tools to support discovery across various disciplines, and GRAPHIA, which is developing the first large knowledge graph for the social sciences and humanities enriched with artificial intelligence.
The event was hosted by Infobip, a global technology company headquartered in Croatia with more than 75 offices worldwide, which presented its participation in the IPCEI-CIS consortium, a project aimed at building a next-generation global communications platform and strengthening Europe’s competitiveness in the technology sector. The company also presented results from AI research conducted within the IPCEI-CIS project, focused on building more secure communication channels and improving user experience. AI models for spam and fraud detection contribute to protecting users and companies from abuse, while conversational AI voice solutions such as Vocalize open new possibilities for user interaction and the advancement of digital services.
At Infobip, we are committed to developing AI-based solutions and fostering international collaboration that shape the future. This event confirmed that Croatia can play a key role in the European innovation agenda through active participation in important international partnerships and projects that set new standards in research and development. Infobip is one of the leading technology hubs in Croatia, primarily thanks to our outstanding experts, our employees, whose work and innovations significantly contribute to the development of new technologies and the shaping of global trends.”
Izabel Jelenić
Co-founder and Chief Technical Officer at Infobip
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.
