Infobip surpasses 10 billion RCS messages

Apple’s RCS support sparks massive surge in conversational messaging  

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Vodnjan, Croatia, 9 September, 2025 – Global communications platform Infobip has surpassed 10 billion Rich Communication Services (RCS) business messages, delivered to consumers on its platform, marking a significant leap toward richer, conversational messaging.  

An image with a dark background. On the left, a large, rounded orange shape contains white text that reads: "We hit 10bn RCS messages." To the right, the Infobip logo (a circular target icon next to the word "infobip") is displayed in orange. Pink and white abstract shapes are scattered around the background.

This milestone highlights the explosive growth of RCS and the transformative effect of Apple’s adoption of RCS in late 2024. Since the iOS 18 update, global RCS traffic on Infobip’s platform has increased fivefold, with North American message volume soaring, showing a 1,400% increase alone.  

Businesses worldwide have embraced RCS to enable highly engaging, two-way customer interactions. Infobip’s data reveals a 500% year-on-year growth in RCS usage, with brands leveraging it alongside SMS to deliver personalized customer experiences.   

RCS offers the next generation of business messaging: secure, reliable, and interactive—enabling brands to connect with customers via text, images, videos, and files within their native SMS app. Enterprises can take consumers through the entire customer journey from the initial marketing touchpoint through to purchase and support.   

Samsung Electronics México adopted RCS as a key channel beyond SMS, demonstrating the impact of advanced messaging across multiple touchpoints. By implementing Infobip’s platform, Samsung has shifted from transactional SMS updates to dynamic, real-time engagement over channels like RCS and WhatsApp.  


Digital customer experiences are essential for businesses because they enable a deep understanding of customers and careful tracking of their entire journey, facilitating easier access to offers and services while strengthening communication and lifecycle engagement with end users. We’ve seen very positive results using channels like WhatsApp and RCS. RCS, in particular, offers a key differentiation. Unlike traditional messaging limits, RCS provides room for creativity, not only in message copy but also through rich media, interactive buttons, and various engagement options. These features let us offer customers multiple call-to-action buttons, all trackable in one place, which is a major advantage.”

David Vigueras

Marketing Manager at Samsung Electronics México


We’re witnessing record adoption as RCS becomes the channel of choice for businesses aiming to offer trusted, personalized messaging. Infobip is proud to lead this transformation, and we expect RCS growth to accelerate as more consumers and brands embrace these capabilities.” 

Craig Selby

RCS Business Unit Director at Infobip

In the US, Infobip was the first to launch RCS messaging with all major telecom carriers. This breakthrough has empowered US brands to create more personalized and engaging customer journeys, resulting in stronger relationships and increased revenue per message. Infobip is recognized as the RCS Business Messaging Leader by Juniper Research and continues to set the standard for conversational messaging innovation.  

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip and MoneyGram Haas F1 Team debut Conversational Fan Experience Platform at Monza

Platform deepens engagement between MoneyGram Haas F1 Team and fans worldwide

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Vodnjan, Croatia – 4 September 2025 – Global cloud communications platform Infobip and the MoneyGram Haas F1 Team are launching a click-to-WhatsApp conversational assistant at the next race in Monza, giving fans the chance to test their MoneyGram Haas F1 Team knowledge through an interactive quiz and win exclusive signed memorabilia.

Ahead of the race on 7 September, Infobip and the MoneyGram Haas F1 Team have rolled-out their new conversational assistant, available via a Click-To-WhatsApp ad integration from Facebook and Instagram. Fans can join exclusive WhatsApp conversations to access interactive quizzes, and the chance to win signed race memorabilia.

This is the next step in the partnership between the two organisations, which was launched in May this year. Infobip signed a multi-year partnership with the MoneyGram Haas F1 Team and together they are revolutionising fan engagement, enabling the team to develop deeper connections with fans worldwide. Infobip’s technology is powering a new era of digital engagement, delivering real-time, personalised experiences that bring fans closer to the action.


Our fans are the heartbeat of the MoneyGram Haas F1 Team. This AI-powered platform doesn’t just bring them closer to the action – it creates a two-way conversation that helps us understand and serve our global community better. Starting at Monza, fans worldwide will experience a new level of engagement that reflects our commitment to innovation both on and off the track.”

Mark Morrell

MoneyGram Haas F1 Team’s Director of Marketing


Working with the MoneyGram Haas F1 Team to pioneer conversational experiences showcases how advanced messaging technology can transform sports engagement. In similar cases this technology has been able to increase fan engagement in several folds, offering a memorable fan experience. Our platform’s ability to deliver rich, interactive experiences at scale makes every fan interaction meaningful, whether they’re trackside at Monza or watching from anywhere in the world.”

Ivan Ostojić

Chief Business Officer at Infobip

With a shared commitment to engineering excellence and innovation, the partnership brings together two performance-driven teams focused on pushing boundaries, on and off the track. The Monza debut marks the beginning of an expanded digital experience roadmap connected to Infobip’s Conversational Experience Orchestration Platform. Future phases will include AI-powered race predictions, personalized content recommendations based on fan preferences, and integration with augmented reality features that will bring fans even closer to the race day experience. The partnership will also explore advanced simulator integrations, giving fans virtual access to the team’s performance data and training insights.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

About MoneyGram Haas F1 Team

2025 sees MoneyGram Haas F1 Team celebrate its tenth season in the FIA Formula 1 World Championship. The first American Formula 1 team to compete in the sport since 1986, MoneyGram Haas F1 Team made an immediate impression with a memorable points-scoring debut at the 2016 Australian Grand Prix. Founded by industrialist Gene Haas – owner of Haas Automation, the largest CNC machine tool builder in North America with over 80 outlets globally – MoneyGram Haas F1 Team is headquartered in Kannapolis, North Carolina in the United States with additional operations in Banbury, England and Maranello, Italy. Technical partnerships with Scuderia Ferrari and Toyota GAZOO Racing further underline MoneyGram Haas F1 Team’s commitment to excellence within Formula 1. Domestically Gene Haas remains a stalwart of the American motorsport scene having started his own NASCAR team in 2002. A 2008 partnership with champion driver Tony Stewart led to the renamed Stewart-Haas Racing becoming a powerhouse operation winning two NASCAR Cup titles and two NASCAR Xfinity championships through to the end of the program in 2024. Haas’s personal dedication to NASCAR continues with the creation of Haas Factory Team for 2025 – running in both the Cup and Xfinity series.

Infobip and Virgin Atlantic boost online check-in rates at London Heathrow with WhatsApp messaging

Innovative WhatsApp solution reduces airport queues and streamlines passenger journeys

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Vodnjan, Croatia, 3 September 2025 – Global communications platform Infobip has partnered with Virgin Atlantic to significantly increase online check-in rates for passengers departing from London Heathrow through an innovative WhatsApp messaging solution. Powered by Infobip’s customer engagement platform Moments, this faster, more convenient check-in process improves the passenger experience while boosting operational efficiency.

To encourage people to check in before they arrive at the airport, passengers receive a WhatsApp message with a direct link to the airline’s app or website. For those not reachable via WhatsApp, the system automatically switches to SMS, ensuring maximum coverage. This automated approach encourages passengers to check in before they arrive at the airport, helping reduce congestion and wait times at airport desks. Once checked in, passengers receive additional helpful information such as terminal number and zone via WhatsApp.

The main goal of the initiative is to increase the number of travellers checking in online before arriving at the airport. The solution has delivered impressive results. Since introducing the Infobip-powered messaging solution, Virgin Atlantic reports an 11% increase in online check-in rates. Key features include targeted messaging, automated reminders, and robust message delivery mechanisms.


We’re thrilled to see these results from our partnership with Infobip. Empowering our guests with convenient, real-time notifications via WhatsApp not only enhances the customer journey but also streamlines our airport operations. This initiative is part of our broader commitment to using smart, guest-first technology to improve every stage of the travel experience.”

Simon Langthorne

Head of CRM at Virgin Atlantic


This collaboration demonstrates how digital messaging solutions can drive tangible business outcomes and improve customer satisfaction. We’re proud to support Virgin Atlantic and look forward to developing additional innovations in the passenger journey together.”

Ante Pamuković

President of International Business at Infobip

Virgin Atlantic intends to roll out this successful solution to other major UK airports, including Edinburgh and Manchester, later this year, reaching more passengers with a frictionless check-in experience.

While WhatsApp is highly popular in the UK, Infobip’s platform supports multichannel capabilities. Communications can easily be adapted in other countries or regions where platforms like RCS or SMS are preferred, ensuring airlines can reach passengers on their preferred messaging app wherever they are.

About Virgin Atlantic

Virgin Atlantic is a leading British airline committed to delivering innovative services and unparalleled travel experiences from its London Heathrow hub to destinations around the globe.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip Forms Strategic Partnership with SK Telink

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August 28, 2025 Seoul, South Korea Infobip, the global cloud communications platform, announced a strategic partnership with SK Telink, a subsidiary of SK Telecom that provides MVNO, international calling, and satellite communications. Through the partnership, Infobip and SK Telink will provide a unified contact center and marketing automation experience, enabling businesses to offer optimized customer interactions.

Today, businesses face challenges in maintaining consistent messaging and real-time engagement across multiple channels. Infobip’s omnichannel technology enables seamless communication across SMS, voice, KakaoTalk, Instagram, and more, all from a single platform.  

By integrating Infobip’s flagship contact center solution “Conversations” with SK Telink’s network, businesses can build a powerful omnichannel contact center to deliver localized customer experiences across key regional channels, including KakaoTalk, enabling them to build robust contact centers without being restricted by specific messaging apps or regions. This provides a stable contact center environment that supports both domestic and international markets.  

Infobip “Moments” delivers messages through customers’ preferred channels only to those interested in specific products, while “Answers“, an intelligent chatbot platform, improves the efficiency and quality of customer support. These solutions go beyond simple customer engagement and can contribute to a company’s sales growth.  

SK Telink will strengthen its existing SMS and voice communication channels by leveraging Infobip’s Software as a Service (SaaS), Communication Platform as a Service (CPaaS), and OTT channels to launch digital services more quickly than traditional development models. This will allow the company to respond nimbly to rapidly changing customer demands in both domestic and international markets.


This partnership highlights our commitment to empowering businesses in Korea with truly seamless and effective customer engagement. Infobip’s technology combined with SK Telink’s network strength creates a foundation that goes beyond just integration — it’s about enabling companies to meet their customers wherever they are, with speed and reliability. We believe this collaboration sets a new standard for how customer experiences should be delivered in today’s market, helping businesses not only keep pace but lead in customer satisfaction and loyalty.”

Ivan Buljan

Telecom Business Director at Infobip


With the rapid digitalization of the corporate communications market, Korean corporate customers are demanding AI-based, integrated customer experience solutions that go beyond single channels. By combining SK Telink’s reliable communications network with Infobip’s world-class CPaaS technology, we will enable Korean companies to quickly adopt cutting-edge communication platform services and communicate with customers without the burden of implementing separate solutions.”

Seong-cheol Lee

Head of International Business Division at SK Telink

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip makes SMS available in 100+ new countries via Microsoft Azure Communication Services

New native integration simplifies, strengthens, and scales enterprise SMS

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Vodnjan, Croatia, 28 August 2025 – Global cloud communications platform Infobip has announced the expansion of its integration with Microsoft Azure Communication Services, enabling its advanced SMS interface to connect businesses with customers in more than 100 additional countries. This collaboration unites Infobip’s carrier-grade global messaging with Microsoft’s communications platform, empowering organizations to deliver secure, high-quality, and compliant messages worldwide.

As enterprises face increasing complexity in customer engagement, SMS remains a trusted and vital channel, particularly for critical communications such as authentication, real-time alerts and notifications. With the new Infobip Messaging Connect integration, businesses can now leverage Infobip’s global carrier connectivity, compliance expertise, and technical support, directly within Azure Communication Services.

The unified platform offers streamlined carrier management through APIs, regulatory compliance, and international SMS delivery, improving operational efficiency and message delivery rates. Businesses also benefit from real-time analytics and end-to-end support for high-priority interactions, helping them keep customers informed, engaged, and connected at every step.


Integrating Infobip’s SMS channels through the Messaging Connect Integration underscores our commitment to empowering cloud platforms with truly global, reliable, and high-quality communication capabilities. In today’s era of AI and automation, we are not only connecting businesses and customers, but we are also enabling conversations that drive impact.”

Veselin Vuković

Chief Alliances Officer at Infobip


This new integration between Microsoft Azure Communication Services and Infobip marks a step forward for the next generation of cloud-based customer engagement solutions. We are creating new opportunities for businesses to connect with customers in simpler ways, helping them deliver seamless interactions.”

Diego Basantes

Senior Product Manager for Messaging Connect at Microsoft

Infobip is a partner of Microsoft, building on a history of collaboration in cloud-based communication services. This launch enables further feature and channel integrations between Infobip and Azure.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Over 60% of UK consumers find communications from retailers irrelevant

Study finds brands can no longer rely on demographics to inform communication strategies – highlighting the urgent need for greater personalisation

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London, UK, 13 August 2025 – Research by global cloud communications platform Infobip and economic research consultancy Retail Economics, led by retail expert Richard Lim, reveals that 61% of UK consumers consider communications from retailers and brands irrelevant to them. In addition, more than half (56%) say that communications lack personalisation.

The study, of 2,000 UK consumers across the UK, provides fresh insights into what shoppers are looking for from customer experience. The findings make it clear: retailers must move beyond simple demographic segmentation, such as age and income, and to look deeper to engage effectively. Personalisation and a unified, omnichannel approach are now essential for retailers aiming to increase customer acquisition, satisfaction and retention.

With consumers being spoilt for choice in today’s retail landscape, any friction in the customer journey can cause them to abandon their carts. This reinforces the importance the need for retailers to understand shopping personas and use this insight to drive tailored marketing, sales and engagement strategies.

The study also reveals four distinct UK shopper personas, outlining their communication preferences and pain points:

  • Exacting Shoppers (12% of consumers): Highly engaged and loyal, but the most demanding. They expect service excellence and prefer online shopping for convenience, and value digital propositions and personalised recommendations.
    Busy Shoppers (29% of consumers): Always on the go, these shoppers switch between retailers based on their immediate needs. While more tolerant of customer experience (CX) shortcomings, they prioritise digital channels and seek hassle-free experiences.
    Social Shoppers (44% of consumers): Social shoppers balance online and in-store shopping. They value personal connections, are also most likely to be concerned with data protection and ethical practices and appreciate secure, seamless, omnichannel experiences.
    Laid-back Shoppers (15% of consumers): Favouring in-store experiences, these shoppers show loyalty with minimal digital engagement. They’re forgiving of mistakes but appreciate good communication.


This study challenges common assumptions about shopper traits based on income and age, demonstrating the need to dig deeper into consumer preferences to engage effectively. We increasingly see consumers move seamlessly between channels, whether in-store, on eCommerce platforms, via messaging services or social media. The landscape is complex and the brands excelling in customer satisfaction and retention are those embracing cross-platform availability, delivering consistent experiences at every touchpoint.”

 
Kim Johal

UK&I Retail lead at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Infobip Positions AI as the New Standard for Customer Experience in Asia-Pacific

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Kuala Lumpur, 13 August, 2025Infobip, the global cloud communications platform, today launched its latest report – The AI Advantage: How Leading Brands Thrive in a 24 x 7 Customer World – providing fresh insights into how Asia-Pacific’s hyper-digital consumers are reshaping expectations for always-on engagement, and how artificial intelligence is fast becoming the only way for brands to keep up.

Across Asia-Pacific, mobile connectivity has moved beyond saturation. Mobile penetration now exceeds 100% in nearly every market, with Hong Kong SAR at 264%, Singapore at 150%, Taiwan region at 145%, Japan and South Korea each at 140%, Malaysia at 130%, and Mainland China at 110%. Even in emerging markets like Indonesia, Philippines, Thailand, Vietnam and India, penetration sits at or above 110%. This hyper-connectivity is driving a new kind of customer behavior: consumers move fluidly between super-apps like LINE, WeChat, KakaoTalk, Zalo, Viber and WhatsApp, sometimes switching platforms mid-conversation, and expect brands to follow them across channels with instant, context-aware, and culturally relevant responses.

But while customers never switch off, many businesses are still struggling to meet them where they are. The IDC-backed research underpinning the Infobip report reveals that 43% of Asia-Pacific businesses cite improving customer experience as their single biggest operational challenge, hampered by siloed data, disconnected channel strategies, and the cost of delivering round-the-clock support across dozens of markets, languages, and regulatory environments.

To address these challenges, the report highlights the growing role of AI technologies, including generative AI, agentic AI, and conversational AI, in helping brands simplify operations and deliver connected, real-time experiences across every customer touchpoint.


The conversation around AI for customer engagement across Asia-Pacific has fundamentally shifted from ‘if’ to ‘how’ — ‘how deeply and how quickly’. The ‘always-on’ customer now has a baseline expectation of instant gratification, which traditional business models cannot simply scale to meet. Hence, the new competitive frontier is not just about having AI but about orchestrating advanced capabilities such as generative AI and agentic AI, to craft proactive customer journeys that build lasting customer relationships.”

Nikhil Batra

Senior Research Director at IDC Asia-Pacific.


Asia-Pacific isn’t just mobile-first. It’s mobile-saturated. People here live their lives across five or six different messaging apps, and they don’t think twice about jumping between them. They expect brands to jump with them, and that creates a zero-wait mindset where they don’t want to be queued, redirected, or asked to repeat themselves. Unfortunately, the reality is that businesses can’t meet that standard with outdated systems. Even early AI efforts like basic chatbots with no access to customer history miss the mark in delivering the hyper-personalized service today’s customers expect. AI has gone from an experiment to the engine room of customer experience.”

Velid Begović

VP Revenue, APAC at Infobip

IDC predicts that by 2028, consumers across the region are expected to spend US$32 billion via AI agents that run independently on their smartphones to programmatically shop for goods, services and consider purchases. Businesses are racing to respond, with companies projected to invest over US$30 billion in AI infrastructure and platforms by 2027 to deliver the kind of personalized, always-on service customers now take for granted.

According to IDC, enterprise AI investment in customer service and marketing across Asia-Pacific is growing at a compound annual rate of 35% through 2029, reflecting the scale and urgency of transformation. By 2028, 40% of mid-tier B2C brands in the region will be using autonomous AI agents to offer “white glove” levels of service once reserved for luxury customers.

“What we’re seeing now is a step change. AI is more than just an FAQ-answering tool. It’s an agentic AI coordinating a product exchange across messaging channels without a single manual handoff. It’s a generative AI composing a message that feels like it was written for one person, in their language, with their cultural nuance. Our job at Infobip is to take those possibilities and make them real for brands, giving them the infrastructure and local expertise to turn 24/7 engagement from a buzzword into a business advantage,” Begovic added.

Infobip is at the center of this transformation, powering businesses with its Conversational Experience Orchestration Platform (CXOP) – a solution that places agentic AI at the heart of every customer interaction. CXOP unifies messaging, automation, and AI-powered assistance within a single, intelligent platform that adapts to behavior, sentiment, and intent in real time. This solution sets a new standard, one where brands and users engage in intelligent, meaningful, and outcome-driven conversations.

The AI Advantage: How Leading Brands Thrive in a 24 x 7 Customer World report is available at https://bit.ly/40X54uy, offering APAC businesses a practical roadmap for turning AI from a buzzword into a true competitive advantage

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents, connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

1 Source: IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2025 Vendor Assessment (doc #US52039625, February 2025);

Infobip celebrates the end of its summer internship program in Vodnjan

A comprehensive approach to career development and flexible working conditions make Infobip a company that attracts and retains both students and experienced professionals, offering them what matters most – real impact, personal growth, and global reach.

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Vodnjan, July 28, 2025. – A ceremony marking the completion of another summer internship program was held at Infobip’s campus in Vodnjan. This year’s program brought together 40 students from Vodnjan, Zagreb, Split, and Sarajevo.

The program once again demonstrated that internships are not only the first step in a career but also an important part of a broader talent development strategy within one of Croatia’s leading technology companies. Investing in young professionals and their development through high-quality early opportunities contributes to building a strong, long-term talent pipeline. This is further confirmed by the fact that Infobip hired 82 students this year alone from Vodnjan, Zagreb, Split, and Sarajevo.


The internship gave me insight into how a global company operates from organization to teamwork. What meant the most to me were the daily knowledge exchanges and working on real projects. It inspired me to continue my career in an environment that encourages learning and mutual support.”

Lucija Skorić

Operations Intern, Infobip

The program included more than ten departments, from engineering to human resources, and featured structured onboarding and mentorship. More than 1,000 applications for each open internship position this year confirm the quality of the program and the strong interest among young people in working at Infobip.


From day one we were included in a structured program that introduced us to the company’s operations and team dynamics. What impressed me most was the open and inclusive culture, where the company’s values are truly lived. Working on real projects gave me a clear vision of my professional development. I recommend the Infobip internship to anyone looking for a combination of technological expertise, global impact, and genuine professional growth.”

Tin Rajković

Market Growth Intern, Infobip

Internship as the beginning of long-term development

The Infobip internship program is only the starting point in a well-developed employee growth system. The company, which employs more than 3,500 people from over 70 countries, invests heavily in career advancement from global exchanges and opportunities to work abroad to clear development paths, bonuses, and the Career Mobility program, which allows employees to move between teams and offices around the world.


At Infobip, investing in employees does not end with onboarding—it actually begins there. From global employee exchanges and flexible work arrangements to clear development paths and bonuses, our people have the opportunity to grow continuously within the same ecosystem. We strongly believe that the best innovations don’t come only from ideas, but from people who have grown within the company and experienced different parts of the business. They are the ones who recognize potential and quickly turn it into concrete solutions. Career mobility further opens space for new ideas, practical learning, and fresh perspectives, which directly encourages innovation and strengthens our culture.”

Marin Bezić

VP of People, Infobip

Infobip employees power a platform that reaches 70% of the world’s population

Alongside its strong internal culture, Infobip positions itself globally through the results of its technological solutions. Infobip’s communications cloud platform reaches nearly 70% of the world’s population every day, demonstrating its scalability and reliability.

Strategic partnerships with global brands—such as the collaboration with the MoneyGram Haas F1 Team—and three consecutive recognitions from Gartner, one of the world’s most influential analytics firms, further confirm Infobip’s status as a technology leader and an attractive employer with a clear vision, global reach, and a long-term commitment to developing its people.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Infobip named a Leader in 2025 Gartner® Magic Quadrant™ for Communications Platform-as-a-Service for the third consecutive year

Infobip positioned furthest in Completeness of Vision 

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Vodnjan, Croatia, 24 July 2025 – Global communications platform Infobip has once again been named a Leader in the 2025 Gartner Magic Quadrant for Communications Platform-as-a-Service (CPaaS)1. This year the company is placed furthest in Completeness of Vision. Infobip views this third consecutive recognition as acknowledging its status as a global CPaaS powerhouse.

Magic Quadrant2 reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables customers to get the most from market analysis in alignment with their unique business and technology needs. As a Leader, Infobip is recognized for both its Ability to Execute and its Completeness of Vision. 

Infobip powers conversations for some of the world’s most innovative businesses including Microsoft, Uber, Meta, NEXT, Digitaleo, AXA Partners, and the MoneyGram Haas F1 Team. Its full-stack omnichannel platform spans voice, SMS, email, and Rich Communication Services (RCS), delivering advanced conversational capabilities and AI-enhanced experiences. Complementing this, Infobip’s strategic partnerships with Deutsche Telekom AG, NVIDIA, Telefónica, and others highlight its commitment to driving innovation and building next-generation communication and AI infrastructures.

Infobip is accelerating the future of CPaaS through bold innovation in AI and automation. Its AI Hub seamlessly integrates agentic AI, generative AI and advanced analytics to drive scalable customer engagement. At the same time, Infobip is driving global adoption of RCS Business Messaging and pioneering the expansion of the Network API ecosystem, reinforcing its leadership in emerging communication technologies.

We’re not just participating in the evolution of communications; we are defining it in co-creation with our customers and partners. We will continue setting the pace in transforming how global enterprises connect, engage, and grow. We believe that being recognized by Gartner as a Leader is a strong validation of our continuous innovation and strategic foresight.”

Silvio Kutić

CEO at Infobip

Read a complimentary copy of the Gartner CPaaS Magic Quadrant 2025 report here: https://www.infobip.com/analyst-reports/gartner-magic-quadrant-cpaas-2025 

1 Gartner, Magic Quadrant for Communications Platform as a Service by Lisa Unden-Farboud, Manoj Bhatia, Pankil Sheth, Ajit Patankar, 21 July 2025.

Gartner disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

Infobip brings voice calling to WhatsApp Business users

Enabling faster, trusted customer support with real-time voice calls inside WhatsApp

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Vodnjan, Croatia, 15 July 2025 – Global cloud communications platform Infobip, today announced the launch of WhatsApp Business Calling, a new feature that enables businesses to make and receive voice calls via their WhatsApp Business numbers. This addition enhances Infobip’s omnichannel platform by delivering richer, real-time conversations within the messaging app used by millions worldwide.

The feature allows businesses to receive and initiate voice calls globally, using WhatsApp’s native interface so customers never leave the app. Calls can be started directly from WhatsApp chats, interactive messages, or deep links embedded in websites and apps, providing multiple convenient entry points. Integration with Infobip Conversations, the company’s cloud contact center solution, enables customer support agents to switch seamlessly from chat to voice while maintaining unified conversation history and context.

Our customers tell us voice remains critical for delivering exceptional service, especially for complex issues that require real-time interaction. With WhatsApp Business Calling, we’re seamlessly blending the convenience of chat with the immediacy of voice – within a secure, branded environment that customers trust and prefer.”

Mijo Soldin

VP Voice and Telecom Strategy at Infobip

Available across global markets, WhatsApp Business Calling supports industries such as retail, banking, airlines, and eCommerce by enabling faster, more reliable issue resolution. By embedding app-based voice within WhatsApp, it reduces friction and ensures seamless customer interactions. Integrated reporting and billing with the WhatsApp Business Platform simplify operations and provide valuable insights.

A key advantage of WhatsApp Business Calling is branded calling: verified business profiles display the company name, logo, and checkmark during calls, reinforcing brand authenticity, combatting fraud, and boosting customer trust and answer rates. This feature aligns with Infobip’s commitment to trusted, safe, and branded communication channels and complements the upcoming launch of Infobip’s Branded Calling ID (BCID) solution later this year, which will further enhance brand visibility across voice channels.

Learn more about WhatsApp Business Calling: https://www.infobip.com/blog/whatsapp-business-calling-api-guide

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)