Vodnjan, Croatia, April 24, 2025 – Global communications platform Infobip has been ranked as a leader in the Omdia CPaaS Universe report 2025. Infobip has been recognized as a leader for the third time, improving its overall ranking in 2025 compared to the previous report in 2023. Infobip’s robust Communication Platform-as-a-Service (CPaaS) services, RCS Business Messaging (RBM) campaigns, connection to the emerging Network API ecosystem, and innovation through AI and Gen AI are key factors highlighted in the Omdia report.

The Omdia CPaaS Universe report is a comprehensive analysis of the CPaaS market, drawing on the firm’s forecasting and enterprise insights survey data. The report provides a forward-looking matrix of capabilities, attributes, and features that are important within the market.

Omdia recognizes Infobip as a leading CPaaS provider, delivering exceptional communication services to enterprises, developers, hyperscalers, partners, and telcos.

Pamela Clark-Dickson, Principal Analyst at Omdia, said: “Infobip provides an extensive range of communication channels and APIs. One of its key differentiators from other vendors in this Universe is that it is also at the forefront of adding emerging channels for business messaging, such as RCS Business Messaging and communications, which are crucial growth drivers for the industry and the company. Infobip enhances the developing Network API ecosystem and assists customers in achieving their business objectives through innovative AI and Gen AI features.”

See Omdia CPaaS Universe report 2025 here: https://www.infobip.com/analyst-reports/omdia-ranks-infobip-as-a-leader

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić, and Izabel Jelenić. 

Recent award wins include:

• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)     
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)

Vodnjan, Croatia, 9 April 2025 – Global cloud communications platform Infobip has become a Platinum Partner of Rakuten Viber. As a Platinum Partner, Infobip will be able to offer its customers early access to new products and features as well as getting priority access to a knowledge center. Infobip’s elevation to Platinum Partner marks another achievement in its ongoing mission to enhance digital communication strategies for businesses worldwide. 

CEO of Rakuten Viber, Ofir Eyal, presented Infobip with Viber’s Platinum Partnership Excellence Award at a recent Infobip and Rakuten Viber event. This recognition highlights groundbreaking innovation, significant business growth, and the strong collaboration between Infobip and Rakuten Viber. 

Cristina Constandache, Chief Revenue Officer at Rakuten Viber, said: “At Rakuten Viber, we believe that strong partnerships are key to driving mutual growth. Our collaboration with Infobip has fuelled significant innovation and expansion. Infobip achieving the Platinum Partnership status shows our shared commitment to revolutionizing customer engagement with advanced technology and integrated communication solutions.” 

Over eight years, Rakuten Viber has integrated with Infobip’s platform, becoming a key OTT channel. The collaboration has enabled businesses to use Viber for direct, rich media interactions with customers, enhancing user experiences, and helping customers in their digital transformation journey.  

One recent example is Metrobank, the second-largest private universal bank in the Philippines. Metrobank partnered with Infobip to integrate Viber rich business messaging into its customer communication strategy, enhancing its operations with a trusted and secure digital platform. Utilizing Infobip’s plug-and-play solution, Metrobank seamlessly incorporated Viber business messages into its existing processes with minimal effort. In no time, the bank began delivering personalized, rich content messages, including images and videos, to millions of consenting customers. This strategic move not only created a unique customer experience but also resulted in up to 50% cost savings compared to traditional SMS messaging, as Metrobank effectively communicated its latest offerings through Viber’s rich media capabilities.  

Ramon Martin Rodriguez, Performance Marketing Head at Metrobank, said: “Infobip provided a solution that enabled us to quickly start benefitting from using Viber for Business for sending marketing messages, using both a portal and an integration with our CRM system. The integration was extremely easy to set up with no disruption to our businesses processes, and no requirement to involve technical resources from other departments. We have been very satisfied with the entire process.” 

Learn more about the Metrobank success story: https://www.infobip.com/customer/metrobank  

About Rakuten Viber 

Rakuten Viber is one of the most trusted and downloaded apps in the world. We create meaningful connections, bringing people together safely, so they can enjoy precious moments with their families and friends, manage their business relations, or pursue their passions, in one place – we do it all! As a super app, we give our users services that cover every aspect of their day-to-day needs and make their lives easier. Rakuten Viber is part of Rakuten Group, Inc., a global technology leader in e-commerce, fintech, digital content, and communications services. 

About Infobip  

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. 

Recent award wins include: 

• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 

• Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025) 

• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  

• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 

• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023) 

Miami, April 1, 2025 – Cloud communications platform, Infobip, will be hosting Shift Miami, their 3rd annual edition of the conference, in North America. The counterpart of Croatia’s renowned developer conference will return to the iconic Perez Art Museum from May 5 through 7. Shift has grown into one of Europe’s largest and most attended developer events and aims to achieve the same within the US market.

AI continues to help companies transform how they deliver enhanced digital experiences to their customers, establishing it as an essential tool for software developers and presenting limitless opportunities for innovation.

Shift Miami 2025 will bring together industry leaders pushing the boundaries of AI and software development. A few confirmed speakers include Robert Brennan (All Hands AI), Eno Reyes (Factory), Adrienne Tacke (Viam), Louis Knight-Webb (Bloop), Peter Zakin (Upfront Ventures), Toma Puljak (Daytona), Boris Borovic (Kiwi), and Aadit Sheth (Neatprompts). The complete schedule can be found here.

Infobip Shift Miami plays a vital role in bolstering the global developer community. Following last year’s successes, Infobip intends to establish Shift Miami as the most important developer conference in the Southern United States.

“This year, we continue our commitment to connecting and supporting developers worldwide – through unique local experiences. Infobip Shift Miami 2025 is one such experience, a boutique AI conference based in the heart of Miami!” added Brkan.

Infobip invites developers, tech executives, and industry professionals to learn how to truly use AI to develop the best technology products in the world.

Attendees can register for Infobip Shift Miami here.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Manila, Philippines, 12 March, 2025 – PLDT Enterprise, the corporate arm of PLDT, is partnering with global cloud communications platform Infobip to enhance SMS security for its subscribers. By integrating Infobip’s advanced Anam Protect Firewall solution into Smart Communications Inc. (Smart)’s network, PLDT is reinforcing its commitment to delivering innovative and secure solutions for its customers.

The integration of the Anam Protect Firewall has reduced the incidence of spam and smishing experienced by Smart subscribers, ensuring a safer cyber space environment for customers. Leveraging Infobip’s expertise as the leading omnichannel firewall provider—ranked number one by Rocco for several consecutive years—this solution sets a benchmark for both person-to-person (P2P) and application-to-person (A2P) messaging security.

The Anam Protect Firewall is hosted within PLDT Enterprise’s infrastructure, utilizing state-of-the-art VITRO Data Centers for maximum security and redundancy. This advanced setup enables faster SMS delivery, improved network efficiency, and an enhanced user experience while protecting subscribers from fraudulent messaging practices.

Since the implementation of Anam Firewall in Smart’s network, it has successfully blocked over 1.3 billion instances of spam, SIM farm activities, and fraud attempts targeting Smart subscribers from August 2024 to January 2025—enhancing network security and safeguarding customers from digital threats.

A Shared Commitment for a Safer Communications

Infobip’s expertise in the messaging space, bolstered by its global footprint and technical capabilities, made it a natural partner for this initiative. “This partnership underscores our continuing commitment to solutions that matter. By working with Infobip, we are ensuring that Smart’s network delivers not only speed and reliability but also unparalleled security for our customers,” said Josh Montecillo, Assistant Vice President and Head of Enterprise and International Wireless Product Management at PLDT Enterprise.

The Anam Protect Firewall brings to the table industry-leading capabilities that address the rising concerns of smishing and spam.

Driving Innovation Through Collaboration

Backed by PLDT Enterprise’s unparalleled network and data center capabilities, Infobip’s Anam Protect Firewall solution is designed to handle high transaction throughput efficiently, ensuring subscribers receive their messages faster and with enhanced security. By integrating this solution, PLDT Enterprise continues to lead the way in digital innovation while addressing a growing need for safer communication platforms.

In addition, businesses can seamlessly switch to Smart’s secure and reliable 5G and 4G network through Mobile Number Portability while retaining their existing numbers. This ensures a smooth transition, allowing enterprises to benefit from Smart’s enhanced network coverage, robust security features, and superior customer support.

This initiative also aligns with the PLDT group’s broader sustainability and innovation goals specifically SDG 9 – Industry, Innovation, and Infrastructure. The growing partnership emphasizes the company’s dedication to creating technology-driven solutions that foster a secure and sustainable digital ecosystem for communities and businesses alike across the nation.

About PLDT Enterprise

PLDT Enterprise is the corporate business arm of PLDT, the leading telecommunications and digital services provider in the Philippines. Dedicated to delivering innovative fixed-line, wireless, and ICT solutions, PLDT Enterprise enables businesses to adapt to evolving technological needs, optimize efficiency, continuity, and connectivity, and enhance customer experience. With a strong commitment to doing business responsibly, PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling digital transformation, championing meaningful innovations, and bridging the digital divide.

For more information, visit pldtenterprise.com.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections.

For more information, visit www.infobip.com.

Vodnjan, Croatia, 26 March 2025 – Global cloud communications platform Infobip has teamed up with Algar Telecom – IT and Telecom company from Algar Group – to enhance customer communication for Financial Management Control (FMC), a leading credit recovery and collection company. Leveraging Infobip’s Rich Communication Services (RCS) messaging delivered by Algar Telecom, this partnership enables FMC to increase customer engagement by providing more detailed, personalized messages, and with the sender’s guarantee of provenance.  

Businesses increasingly seek engaging communications channels to better connect with customers. However, integrating individual customer preferences into a communication strategy can be challenging. 

Eduardo Edson de Araújo, Operational Director at FMC, said: “This collaboration has helped FMC enhance our customer communications, leading to greater engagement. Its success means we seek to broaden our reach by utilizing more digital communication channels, particularly WhatsApp messaging.” 

Infobip and Algar Telecom worked together to offer FMC a seamless solution by implementing RCS messaging. In this partnership, Algar also provides all the support needed to manage the platform. This collaboration resulted in increased engagement, where 50% of recipients now visit FMC services and 35 to 40% complete a negotiation. The result is a strategy that enables FMC to share valuable information while building customer trust and delivering more impactful interactions. 

Algar Telecom is committed to offering a complete portfolio of solutions that meet the constantly evolving needs of its customers. The company has positioned itself as a strategic partner, providing everything from infrastructure to comprehensive support. The addition of RCS to its portfolio makes its Message Solution, which already includes SMS and e-mail, even more complete, demonstrating the ability to offer comprehensive and integrated solutions.

About Infobip  

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.  

About Algar Telecom  

Algar Telecom, an Algar Group company, has a broad portfolio of telecom and IT solutions to serve corporate (B2B) and retail (B2C) customers. The company offers ultra high-speed fiber optic internet, quality cellular, voice, data and IT services, including cloud and network security services, as well as management systems for small businesses. With 71 years in the market, it has a modern infrastructure, supported by a network of 137,000 km of optical fiber that currently serves more than 372 cities in 16 Brazilian states and the Federal District. For all these locations, the company invests in personalized, consultative and efficient service to deliver ever greater quality to its customers. Algar Telecom is a public company, not listed on the stock exchange since 2007, and is committed to the best corporate governance practices. There are more than 4,200 associates – as the company’s employees are called – committed to maintaining a close relationship with their customers and high-quality service provision, with sustainable and innovative practices.  

About FMC 

Grupo FMC is a company specializing in collection services, with a strong focus on the digital collection segment. It creates customized portals for self-negotiation and follows the entire customer journey through digital channels, using engagement and communication tools such as RCS, SMS, email and WhatsApp. 

Recent award wins include: 

• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 

• Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025) 

• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  

• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 

• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023) 

Vodnjan, Croatia, March 13, 2025 – Global cloud communications platform Infobip celebrates International Women’s Month with the appointment of Viktorija Radman to the Board of the Mobile Ecosystem Forum (MEF). Her election at the MEF Global Forum Conference in Barcelona last week highlights Viktorija’s leadership in driving transformation at Infobip while fostering collaboration in the telco ecosystem.  

In today’s rapidly evolving digital landscape, mobile businesses must stay ahead of transformative innovations. Firms must integrate technologies like Communications Platform as a Service (CPaaS), Rich Communication Services (RCS), and APIs to harness new possibilities in the mobile industry. Nevertheless, accomplishing this integration is complex and can take years. Before contacting prospective clients, telecom operators must establish channels, tools, APIs, billing systems, computing power, and support.  

At MEF, Viktorija’s new role will be key in driving the adoption of CPaaS, RCS, and Network APIs to help shape a more sustainable, collaborative, and innovative future for the mobile industry. She will focus on promoting member engagement, advancing industry standards, and fostering inclusivity to help expand MEF’s global presence. 

Dario Betti, CEO of MEF, said: “We are thrilled to welcome Viktorija to the Board of the Mobile Ecosystem Forum. Infobip has been a key player in the global messaging landscape, and Viktorija’s deep understanding of the industry, combined with her strategic vision, will greatly benefit our members and the broader mobile ecosystem. We look forward to her contributions in helping MEF navigate the evolving landscape of mobile communications. Viktorija has already played a significant role in the MEF community by contributing to our initiatives on unlocking the business potential of Telecom APIs and RCS business messaging. ” 

Infobip is advancing women’s representation, with more than a third (39%) of leadership positions held by women. During this month, the company emphasizes the value of women in Infobip’s business strategy, go-to-market efforts, and overall high performance.  

About Infobip  

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.  

Recent award wins include:  

• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)  

• Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025)  

• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)   

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)   

• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)  

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)  

• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)  

• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)  

Vodnjan, Croatia, March 4, 2025 – Global cloud communications platform Infobip has released its latest Messaging Trends Report, which reveals that the adoption of Rich Communication Services (RCS) messaging has skyrocketed, transforming the customer experience landscape.  

Infobip analyzed more than 530 billion interactions on its platform between businesses and consumers in 2024 to identify the latest global business messaging trends. The data suggests Apple’s support for RCS, following its iOS 18 update in late 2024, contributed to a fivefold increase in global RCS traffic, with North America alone seeing a 14x surge.  

Businesses worldwide have embraced the channel for highly engaging, two-way customer interactions. Infobip’s data shows a 500% increase in RCS usage year-on-year, with brands leveraging it alongside SMS for a seamless customer journey.  

As brands refine their customer engagement strategies, WhatsApp has emerged as a significant channel for conversational marketing, where the channel’s growth has surpassed the growth of SMS and email. Infobip recorded a 41% increase in brands using WhatsApp for marketing, driven by new features enabling seamless purchases within a single chat. The platform also saw significant growth in other chat apps like Telegram, Line, and Viber. 

Overall, Infobip saw a 30% increase in the number of brands orchestrating conversational marketing interactions with their customers on its platform. 

AI adoption has also increased, according to data from Infobip’s AI Hub. AI-powered chatbots and automation are being widely adopted, particularly in finance and insurance, where security and compliance are paramount. Businesses increasingly use AI for personalized interactions, fraud prevention, and real-time customer support. 

Ivan Ostojić added: “With RCS adoption accelerating and AI transforming customer interactions, 2025 is set to be a pivotal year for conversational messaging.” 

About Infobip    

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.       

Recent award wins include:    

• Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025)    

• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)     

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)     

• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)    

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)    

• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)    

• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)    

• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)   

Vodnjan, Croatia, February 27, 2025 – At this year’s Mobile World Congress (MWC), global cloud communications platform Infobip is tapping into pioneering themes and activities spearheaded by the mobile industry association GSMA, highlighting how Network APIs drive innovation.   

Following several successful partnerships launching Camara-compliant Network APIs under the GSMA Open Gateway initiative, Infobip is at the forefront of helping telcos make the most of Network APIs. For instance, Infobip recently helped a major Brazilian operator to implement Number Verify (NV) and Silent Mobile Verification (SMV). This helps speed up verification while increasing conversion because there is less chance of user error. The new process also reduces the risks of fraud. The telecommunications company enhanced its onboarding process by integrating SMV into its engagement app, boosting conversion rates from 80% (using SMS-based OTP) to over 99%, ensuring seamless user validation for nearly 1.5 million monthly users. 

In addition, Infobip has recently announced partnerships with telco innovators such as Nokia, telco operators like Deutsche Telekom, and with joint venture Aduna. On CPaaS, Infobip has announced a partnership with NTT Com Online to launch NTT CPaaS in Japan.  

The GSMA Open Gateway initiative is playing a crucial role in unifying the telecommunications ecosystem behind common Telco APIs combined with CPaaS APIs. Since launching at MWC Barcelona two years ago, 72 mobile operator groups, representing 284 networks and almost 80% of mobile connections across the world have signed up. 

Henry Calvert, Head of Networks at GSMA, said: “The GSMA Open Gateway initiative provides a consistent API framework for all operators, removing fragmentation and making it easier for developers and enterprises to integrate telco capabilities at scale. To expose the full capabilities that mobile networks can offer, it’s vital that the telco industry and wider ecosystem proactively engage with enterprises to ensure they meet the real needs markets require.” 

Raul Castanon from 451 Research, S&P Global Market Intelligence added: “As the telecom industry continues to evolve, the potential of Network APIs presents a transformative opportunity for operators to enhance their services and drive new revenue streams. For network operators to fully capitalize on these opportunities, they must address existing challenges, including the need for robust productization strategies and the establishment of developer ecosystems. By leveraging the experiences of established CPaaS providers, telcos can position themselves as key players in the digital landscape.”¹ 

Infobip will demonstrate Network APIs and the power of RCS with French MNOs Orange, Bouygues Telecom, Free, and SFR at Hall 4, GSMA Open Gateway Zone on Wed, 5 March 8:30-10:00 CET.  

At MWC, Infobip is also involved in the following:  

• Mon, 3 March, 16:20: MEF Panel: RCS: Revolutionizing Mobile Messaging by Viktorija Radman at Casa Llotja de Mar, Barcelona. 

• Tue, 4 March, 15:35 – 17:30: Fintech and Mobile Commerce Summit Panel: Powering Mobile First Commerce by Viktorija Radman at Hall 4 – Connected Industries Stage. 

• Wed, 5 March, 11:10 – 11:40: In conversation: RCS the Future of Conversational Messaging with Ivan Ostojić and Google’s Josh Pepper at Hall 4 – Broadcast Stage. 

• Wed, 5 March, 15:00 – 18:00: Mobile Identity Summit Keynote: Unlocking Trust: Achieving Secure Enterprise Communications without Compromising UX with Viktorija Radman at Hall 6 – GSMA Summits Stage. 

• Thu, 6 March, 12:30 – 13:15: AI+ Theme Panel: The Search Wars: The Race for AI-Powered Search Dominance by Ivan Ostojić at Hall 6 – Turing Stage. 

¹ Source: S&P Global Market Intelligence 451 Research “CPaaS Acceleration Summit 2024: Unlocking growth through network APIs”, October 2024. 

About Infobip    

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.       

Recent award wins include:    

• Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025)    

• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)     

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)     

• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)    

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)    

• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)    

• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)    

• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)   

Vodnjan, Croatia, February 26, 2025 – Infobip has entered a strategic five-year partnership with Bayobab, a leading African digital connectivity provider. Bayobab will use Infobip’s Communication Platform as a Service (CPaaS) Customer Modules and Routing management to handle campaign management, APIs, and analytics and deliver SMS across Africa and beyond. Bayobab will also access Infobip’s security solutions such as a best-in-class firewall to ensure the safety of their mobile subscribers. With this partnership, Bayobab is streamlining its SMS connectivity and reducing associated administrative costs.  

Bayobab is a leading connectivity and infrastructure provider in Africa which operates extensively across the continent, boasting over 115,000 km of fiber cable. Bayobab provides access to and manages, directly or indirectly, 24 subsea cables, along with over 70 Points of Presence (PoPs) across Africa, Europe, and Asia.   

Traditionally, brands had to connect individually with each Mobile Network Operator (MNO) within the MTN Group to terminate SMS. With Infobip’s CPaaS enablement platform modules, Bayobab simplifies this process so that brands and aggregators can now securely connect once and terminate traffic to MTN and other operators. This solution offers enhanced control, security, reporting, and efficiency, benefiting brands, mobile operators, and message recipients. 

Kedar Gupte, Chief Mobility Business Officer at Bayobab, said: “We wanted to simplify how brands manage messaging in Africa with a single access point, high-quality service, and necessary controls. Our partnership with Infobip equips us to do this on a large scale and is crucial for tapping into Africa’s growth potential, where consumers demand messaging solutions, chat apps, and internet access.” 

Infobip’s CPaaS enablement modules, now available to all MNOs, include the following: 

• Best-in-class CPaaS platform: campaign and ID management, bulk messaging, usage reports 

• Route management: source, destination, quality, volume, percentage, time, traffic type 

• Revenue protection: grey route detection, automated penetration testing, least cost, minimum margin 

• Unified reporting: management overview, partner access, flexible interface, trends analysis 

• Onboarding: online visibility and onboarding for all brands, partners, and suppliers 

These items are a critical component of Infobip’s significant CPaaS enablement solution. It can integrate core telco network capabilities with RCS MaaP building blocks and Camara-compliant network APIs. Infobip’s CPaaS enablement solution and Developer Experience network will help telecoms monetize CPaaS opportunities more efficiently. It marks a major step for Infobip to democratize the messaging ecosystem globally, hand in hand with telcos. 

About Infobip

 Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.    

Recent award wins include:   

• Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025)   

• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)    

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)    

• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)   

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)   

• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)   

• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)   

• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)  

Vodnjan, Croatia, February 26, 2025 – Global communications platform Infobip has been ranked an established leader among 22 vendors in the Juniper Research Conversational AI Leaderboard 2025. Infobip’s “strength and experience in the messaging sector will help it to become a prominent player for conversational artificial intelligence (AI) deployment across messaging channels.”

The Conversational AI Leaderboard evaluates vendors based on factors including capacity & capability, product & positioning and market presence.

According to Juniper Research, Infobip’s AI Hub, “with its advanced analytics and generative AI features across the core portfolio”, will be key to Infobip’s growth in the market.

Infobip can leverage its enterprise client base, with the potential to expand messaging solutions into conversational AI services.

The report emphasizes Infobip’s growth in North America and West Europe as crucial for conversational AI success, aligning with the expected increase in enterprise adoption in 2025.

Molly Gatford, Senior Research Analyst at Juniper Research, said: “Infobip receives high ratings in all areas: capacity & capability, product & positioning, and market presence. The implementation of Infobip’s AI Hub, its templated, gen-AI use cases, and its expansion in key regions will all support its growth in the conversational AI market.”

Juniper Research predicts the conversational AI market will grow from $14.6 billion in 2025 to over $30 billion by 2029, driven by tech advancements, lower costs, and rising consumer demand. Agentic AI will enhance automation, improving messaging, personalization, and security. Intent and sentiment analysis will be key for enterprises.

See Juniper Research Conversational AI Leaderboard 2025 here: https://www.infobip.com/analyst-reports/juniper-research-ranks-infobip-as-an-established-leader-in-the-conversational-ai-leaderboard

About Infobip 

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. 

Recent award wins include: 

• Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025) 
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024) 
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)