Juniper Research has ranked Infobip, the global communications platform, as an Established Leader in its 2025 Conversational AI Leaderboard. With a strong foundation in messaging, Infobip is well-positioned to expand its conversational AI capabilities across multiple channels.
According to Juniper Research Infobip’s AI Hub, with advanced analytics and generative AI features, is expected to play a key role in driving market growth. Its enterprise client base provides opportunities to extend messaging solutions into conversational AI services, strengthening its leadership in the space. Expansion in North America and Western Europe is crucial to Infobip’s success, aligning with the anticipated increase in enterprise adoption of conversational AI in 2025.
Juniper Research forecasts the conversational AI market to more than double from $14.6 billion in 2025 to over $30 billion by 2029, driven by advancements in technology, reduced costs, and growing consumer demand. The rise of Agentic AI will enhance automation, personalization, and security, while intent and sentiment analysis will be essential for enterprises.
