Stay ahead with our innovative product enhancements
Get ready to explore the exciting enhancements we’ve made this quarter! Whether you prefer to watch or read, we’ve got you covered. Check out the video below for an in-depth look at our updates, or dive into the summary below for all the key details.
The video above provides an in-depth look at our latest updates and features. Here’s a quick summary of the key highlights covered:
- Messages API Enhancements: Improved tracking and reporting with complete failover transparency and support for WhatsApp Products and Multi-product messages for interactive catalogs.
- RCS Feature Parity: Full integration of RCS features into the Messages API, including advanced interactive elements like Add to Calendar buttons and enhanced rich cards.
- RCS to MMS Failover: If RCS can’t be delivered, messages seamlessly fall back to MMS – keeping communication smooth and uninterrupted.
- RCS Open URL Button: Now links directly to apps, expanding functionality beyond websites.
- Recurring Flow Campaigns & Tags: With the Enhanced Flow Summary feature, you can automate campaigns with flexible scheduling options and easily review key settings.
Before diving into the specifics, let’s take a moment to provide an overview of the latest advancements, all of which you can read about in the rest of the blog. Discover how Chatbot Custom Templates enhance customization and explore how Email Inbound Parsing and Voice WebSocket Endpoint Support streamline integrations. Learn about engagement-boosting features like Zalo URL Shortening and Custom CTA Buttons for Viber. Finally, see how Quick Pay Mode simplifies transactions. These updates are designed to provide greater control and flexibility for your business.
Custom Templates: Streamline Your Chatbot Development
With the introduction of Custom Templates, you can now create standardized, high-quality chatbot templates within Answers, our chatbot-building platform.
These templates offer several advantages.
- Customization: Design templates that cater to your unique organizational requirements.
- Time Savings: Reusing frequently utilized chatbot components, messages, dialogues, and dialog groups can save you time and resources.
- Faster Deployment – Enables quicker go-to-market for chatbot solutions, especially useful for seasonal campaigns, new product launches, or support automation.
- Easy Replication & Scalability – Teams can quickly reuse standardized chatbot flows across different regions, products, or use cases without starting from scratch, reducing development time and effort.
With Custom Templates, you can streamline chatbot development, maintain consistency, and accelerate time-to-value while improving best practices across departments or regions.
Email Inbound Parsing: Streamline Your Email Management
Managing and categorizing a high volume of inbound emails can be daunting, but Email Inbound Parsing makes it easier than ever. We are automatically parsing your emails and sending the structured data to the specified destination via webhook. With this, you can streamline and automate the processing of incoming email data.
Check out how communication is enhanced for you and your customers:
- Customer support: Automatically convert customer emails into support tickets.
- Sales: Process order confirmations or inquiries and capture leads from email inquiries.
- Marketing: Extract data from newsletter replies or survey feedback.
- Operations: Parse tracking numbers, courier information, and delivery status updates.
Voice WebSocket Endpoint: Simplifying AI-Powered Call Handling
Our latest update simplifies AI-powered call handling, making it more flexible. Adding WebSocket endpoints as a destination option in Call Routing allows businesses to connect inbound calls directly to AI agents without a custom API-based application.
If AI agents are unavailable or unable to process the call, Call Routing’s failover capabilities ensure reliability by redirecting calls to alternative destinations, such as a phone number, SIP trunk, or any other supported Call Routing endpoint.
Zalo URL Shortening and Tracking: Enhancing CTRs
Although Zalo does not support URL tracking or shortening, we have found a way to bridge this gap, adding significant value by enabling you better performance tracking and engagement insights while using the Zalo Notification Service.
With this new update, you can:
- Measure the effectiveness of customer campaigns: You can now monitor engagement by tracking URL clicks within Zalo ZNS messages.
- Optimize messaging strategies: You can understand how recipients interact with messages, helping refine communication strategies.
- Better readability: Shortened URLs allow for a cleaner message layout, reducing character usage while maintaining readability.
- Increase Click-through rates: By integrating URLs, you can motivate customers to click, thereby improving engagement metrics.
Payments for WhatsApp Business Platform: Quick Pay Mode
Quick Pay Mode simplifies payments for the WhatsApp Business Platform, making transactions straightforward for you and your customers. With it, you can hide “Review And Pay” button, and only display the “Pay Now” button in the order-details message, and allow end-users to finalize the purchase in seconds.*
*Currently available in India only.
Infobip Marketplace: Elevate your customer communication with Oracle, Microsoft, HubSpot, Genesys, Cisco and Infobip
We’re excited to introduce new integrations in the Infobip Marketplace Exchange, which will enhance communication for Oracle, Microsoft, HubSpot, Genesys, Cisco, and more.
- If you are an Oracle Service Cloud user you can now leverage the Infobip Messaging Adapter to integrate WhatsApp and SMS capabilities directly within your customer service workflows.
- As an Oracle Eloqua user, it has never been easier to select from various messaging channels supported by Infobip’s Messages API. Additionally, Oracle Responsys users can access RCS for enriched chatbot and messaging experiences.
- Microsoft Dynamics 365 Customer Service lets you leverage WhatsApp for better engagement and efficiency.
- With HubSpot, your communication capabilities and user experience are improved by offering the new app for SMS and WhatsApp.
- Enable high-quality voice with SIP integration for Genesys Contact Center solutions. Infobip SIP connects directly to your Genesys Pure Cloud instance, delivering intelligent call routing, automatic failover, and a seamless voice contact center experience.
- Infobip SIP now integrates with Cisco Webex Contact Center in the US, offering secure, low-latency voice connectivity for enterprise-grade communications.
