Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2026

Discover the current trends in business communication based on 628 billion mobile channel interactions that took place on our platform in 2025 and a review of the 3.8 trillion messages exchanged over the past 20 years.

Deep dive into report highlights

Featured image for spotlight blog written by Infobip featuring Infinum and showcasing Željko Plesac the Partnership Director from Infinum as well as both companies' logos.

Posted onMay 29, 2026.

Infinum: Why communication belongs in the blueprint, not the backlog.

Banks have been digitizing for 50 years. But according to Infinum, most are still making the same mistake: building trust and communication as an afterthought.

Header image for blog on messaging app usage in different countries

Posted onMay 29, 2026.

Most popular messaging apps by country.

We have compiled and analyzed data from multiple sources to formulate what we believe is the most definitive and accurate list of global penetration rates for the most popular messaging apps.

Featured image for McDonald's Brazil x Infobip spotlight blog, showcasing Mateus Porto, Head of Digital at McDonald's Brazil and the blog title: McDonald’s Brazil: Beyond the golden arches into a new era of CX innovation

Posted onMay 28, 2026.

McDonald’s Brazil: Beyond the golden arches into a new era of CX innovation.

Golden arches. Smarter conversations. Find out how McDonald's Brazil is using WhatsApp Business and chatbot automation to turn every order into a personalized experience.

Person sitting in an airport terminal using a smartphone, with an on-screen notification that reads: "URGENT! Flight 345 to Paris has been delayed. Your new gate number is 32A and the departure time is 16:30. We apologize for this inconvenience – get access to our lounge while you wait with this voucher: Lounge Voucher.pdf, 2 MB PDF."

Posted onMay 27, 2026.

How to improve airline disruption management and crisis communication .

Airlines are facing constant disruptions. Learn how communication platforms enable effective airline crisis communication and disruption management with real-time passenger updates.

A smiling woman carrying shopping bags and holding a smartphone, with the text: Build AI chatbots without writing a single line of code

Posted onMay 26, 2026.

No-code chatbot builder: How to build AI chatbots without coding.

Build AI chatbots without writing a single line of code. Learn what no-code chatbot builders can do, which features matter for enterprise teams, and how platforms like AgentOS let you deploy across 15+ channels from a single visual builder.

Photo of two people standing outdoors and looking at a smartphone together. One person holds the phone while the other points at the screen.

Posted onMay 26, 2026.

Benefits of a customer data platform, and why conversational CDPs deliver more.

Learn the top benefits of a customer data platform and why conversational CDPs deliver more through native messaging activation and AI agent integration.

Posted onMay 22, 2026.

What is a customer data platform and why you need one?.

A CDP creates a single database that you can leverage to boost your CX. Read to know what a customer data platform is and how you can use it.

Dark background illustration of a marketing automation flow connected to a mobile phone screen. On the left, four orange buttons labeled ‘Clicked,’ ‘Wishlist,’ ‘Customer service,’ and ‘Search’ are grouped and linked to the category ‘bags.’ On the right, a smartphone displays a push notification featuring two handbags and the message: ‘New bags available now! Hi Lisa, meet your new favorite – stylish, light, and made for every day. Get yours today.’

Posted onMay 21, 2026.

B2B customer data platform: What it is and why B2B needs a different kind of CDP.

A B2B customer data platform unifies account-level data across every touchpoint, from CRM and messaging to AI conversations. Learn what makes B2B CDPs different, what features matter, and how Infobip's Conversational CDP within AgentOS adds conversational data no other CDP captures.

Man wearing glasses smiles while using his smartphone, illustrating a positive customer experience with conversational AI on mobile.

Posted onMay 19, 2026.

Conversational AI design: A practical guide for brands.

Conversational AI design is the difference between an agent customers trust and one they abandon. Here's how to get it right – with real results from LAQO's WhatsApp AI agent.

Posted onMay 15, 2026.

Apple RCS: How to turn on RCS on iOS, features, and FAQs .

Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.

A visual intro to a Customer service chatbots blog showing a person seated indoors using a smartphone. The image features an orange background with abstract shapes and UI-style icons, including a chatbot icon and a human customer service icon, representing digital customer communication and support.