RCS entry points
RCS entry points connect Google Search to your RCS chat directly, so a customer can go from searching to messaging your brand in a single tap. There is no landing page to load, no form to fill, no app to download. The intent that started in the search bar carries straight into a branded, trusted conversation. That continuity is what makes the customer journey feel seamless, and what keeps high-intent moments from slipping away.
Five ways customers can start an RCS conversation
There are five entry points that bridge Google Search and RCS chat, each one suited to a different funnel stage, audience intent, and team objective. Some are paid, some are organic, some bring physical touchpoints into the conversation. Together they make RCS a discoverable channel that customers can trigger themselves, the moment their intent is highest.
Entry point 1
Message ads
Message Ads are paid placements on Google Search that let customers start an RCS conversation directly from the search results page with a single tap. They appear against keywords you target, so when someone searches “vacation agency,” “international flights,” or a specific product category, your brand shows up at the exact moment of intent and can move straight into a live chat. For performance marketers and acquisition teams running paid search campaigns, that means turning paid clicks into qualified, in-conversation leads, collecting opt-ins for future retargeting, and qualifying prospects earlier while the search context is still fresh. Message Ads are currently available in Germany, France, Brazil, and Mexico, with the United Kingdom and United States coming soon.
Entry point 2
Featured snippets
Featured Snippets are organic placements that surface in Google Search when customers look up brand-plus-support queries, like “[brand] contact,” “[brand] customer care,” or “[brand] support.” They appear at the exact moment someone is already trying to reach you, no paid budget required, and let them open a chat instead of dialing a phone number. For customer experience, customer service, and support teams, this intercepts customers before they reach the queue. The conversation starts in their native inbox, which means faster resolution, lower cost per contact, and fewer frustrated callers. Featured Snippets are available in the United States, United Kingdom, Germany, France, Spain, Brazil, Mexico, and India.
Entry point 3
Site links
Site Links are organic tap-to-chat links that appear alongside your brand name in Google Search results when a customer searches for your company directly. A brand name search is one of the strongest intent signals there is, and Site Links turn that signal into a live conversation right inside the results page. For sales, revenue, and digital experience teams focused on converting high-intent visitors, this means fewer steps between intent and action, and a clear path from search to qualified lead. Site Links are available in the United States, United Kingdom, Germany, France, Spain, Brazil, Mexico, and India.
Entry point 4
Organic web results
Organic Web Results embed tap-to-chat links inside standard search listings for both branded and generic keywords. This is the broadest entry point of the five, and the one that removes the brand barrier entirely. Because the chat can appear for generic category searches, session volume can grow more than 20 times, putting your brand in front of customers who are searching for what you offer rather than only those who already know your name. Best suited for SEO leads, growth managers, and eCommerce teams looking to scale conversation volume without scaling acquisition spend. Available in the United States, United Kingdom, Germany, France, Spain, Brazil, Mexico, and India.
Entry point 5
QR code
QR codes are scannable or clickable codes that open an RCS conversation instantly, with no app to install and no extra steps. They can live anywhere customers already look, on packaging, a poster, a print ad, a website, or a digital campaign, so the conversation can start the moment someone shows interest. For marketing, retail, and CX teams looking to connect physical and digital touch points, QR codes deliver some of the highest engagement of any entry point, because the user already scanned with intent. They also come with measurable insights into scan-to-chat conversion, click-through rates, and session depth. Currently available in Germany, France, the United States, and the United Kingdom.
From outbound channel to
inbound destination
Each entry point answers a different question. Message Ads capture paid search intent.
Featured Snippets meet support seekers. Site Links convert brand searches.
Organic Web Results expand reach to generic queries. QR Codes bridge physical and digital.
Combined, they turn RCS into a discoverable channel that works alongside every campaign, every shelf, and every search.