Discover how RCS pricing works 

RCS pricing is influenced by what you send, where you send it, and how many customers you engage. Find out more below about the factors that shape costs and how to plan your budget effectively. 

Contact sales

What shapes RCS pricing 

Destination and carrier

Local operator agreements set the base cost.

Message volume

The more you send, the more you save.

Message type

Text is simplest, while rich media adds more impact and higher returns.

Conversations

Ongoing chats benefit from session pricing, lowering overall spend.

Advanced features

Add chatbots, automation, and CRM integration for extra value.

RCS message types

Type What you get Key benefits
Basic Up to 160 UTF-8 bytes, branded sender ID, read receipts, URL preview Low cost, reliable delivery for OTPs, alerts, and quick updates
Single (Rich Message)  Up to 3072 characters, rich media (text, carousel, images, video), call to action buttons Engaging promotions with visuals and CTAs that drive clicks and conversions
Conversational  Two way exchange of messages between brand and user within a 24 hour period, unlimited replies, AI chatbot support, analytics Rich customer support and sales conversations that reduce cost per interaction

*In the US, Basic message is called Rich Message, while Single is called Rich Media Message.

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Enterprise packages

If you need more than standard message types, Infobip offers custom monthly plans with dedicated support, SLAs, APIs, and advanced analytics. These packages are designed for businesses that require flexible solutions for scale, compliance, and omnichannel engagement. 

RCS vs SMS

SMS is the trusted classic, delivering anywhere at any time. But when your goal is more than reach, RCS is the better choice. It takes the same reliability and makes it richer with images, videos, buttons, verified branding, and advanced analytics. 

Choose RCS when you want interactive, branded conversations.

  • Reach everywhere + interactivity
    Same reliability, plus interaction where supported
  • Make it visual
    Share carousels, videos, and call-to-action buttons
  • Build trust
    Verified sender IDs with your logo, colors, and brand name
  • Advanced analytics
    Measure and optimize performance.

Choose RCS when you want interactive, branded conversations.

  • Reach everywhere + interactivity
    Same reliability, plus interaction where supported

  • Make it visual
    Share carousels, videos, and call-to-action buttons

  • Build trust
    Verified sender IDs with your logo, colors, and brand name

  • Advanced analytics
    Measure and optimize performance.

Use SMS when you need guaranteed reach

  • Reach everywhere
    Guarantees delivery across all devices and networks
  • Simplicity
    Plain text that works anytime, anywhere
  • Trusted channel
    Familiar and recognized by customers
  • Basic reporting

Use SMS when you need guaranteed reach

  • Reach everywhere
    Guarantees delivery across all devices and networks

  • Simplicity
    Plain text that works anytime, anywhere

  • Trusted channel
    Familiar and recognized by customers

  • Basic reporting

Why you’re choosing Infobip 

Unmatched connectivity

67 direct carrier connections around the world keep your messages moving quickly and reliably.

Recognized leader

Named the top RCS provider by Juniper, Omdia, and ROCCO.

Built to grow

From plug and play integrations to enterprise APIs, our platform scales with your ambitions.

See it all

Track in real time when messages are delivered, opened, and clicked.

Own your brand

Put your name, logo, and colors inside every conversation.

Guided by experts

Our consultants help you unlock engagement gains of 50 percent or more with the right message type and timing.

Frequently asked questions about RCS pricing

Explore RCS resources

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Make every conversation count!

Try Infobip’s RCS platform today