Discover how RCS pricing worksÂ
RCS pricing is influenced by what you send, where you send it, and how many customers you engage. Find out more below about the factors that shape costs and how to plan your budget effectively.Â
What shapes RCS pricingÂ
Destination and carrier
Message volume
Message type
Conversations
Advanced features
RCS message types
| Type | What you get | Key benefits |
|---|---|---|
| Basic | Up to 160 UTF-8 bytes, branded sender ID, read receipts, URL preview | Low cost, reliable delivery for OTPs, alerts, and quick updates |
| Single (Rich Message)Â | Up to 3072 characters, rich media (text, carousel, images, video), call to action buttons | Engaging promotions with visuals and CTAs that drive clicks and conversions |
| Conversational | Two way exchange of messages between brand and user within a 24 hour period, unlimited replies, AI chatbot support, analytics | Rich customer support and sales conversations that reduce cost per interaction |
*In the US, Basic message is called Rich Message, while Single is called Rich Media Message.
Enterprise packages
If you need more than standard message types, Infobip offers custom monthly plans with dedicated support, SLAs, APIs, and advanced analytics. These packages are designed for businesses that require flexible solutions for scale, compliance, and omnichannel engagement.Â
RCS vs SMS
SMS is the trusted classic, delivering anywhere at any time. But when your goal is more than reach, RCS is the better choice. It takes the same reliability and makes it richer with images, videos, buttons, verified branding, and advanced analytics.Â
Why you’re choosing InfobipÂ
Unmatched connectivity
67 direct carrier connections around the world keep your messages moving quickly and reliably.
Recognized leader
Named the top RCS provider by Juniper, Omdia, and ROCCO.
Built to grow
From plug and play integrations to enterprise APIs, our platform scales with your ambitions.
See it all
Track in real time when messages are delivered, opened, and clicked.
Own your brand
Put your name, logo, and colors inside every conversation.
Guided by experts
Our consultants help you unlock engagement gains of 50 percent or more with the right message type and timing.
Frequently asked questions about RCS pricing
Destination, carrier, message type, volume, and use of advanced features. You can learn more about RCS features here.Â
RCS pricing varies by market and carrier. RCS Basic is often priced similarly to SMS, while RCS Single can be around 20–30% higher. RCS Conversational is usually about twice the price of SMS but includes a 24-hour session window for unlimited exchanges, making it cost-effective for two-way conversations.
Some carriers price RCS as a premium product because of features like verified branded senders, delivery receipts, interactive media, and integrations with Google Wallet or Calendar, while others keep it lower to drive adoption.Â
Although the cost per message may be higher, richer features and stronger engagement usually mean fewer messages are needed to achieve the same results. For example, Digitaleo matched SMS campaign performance while sending three times fewer RCS messages.Â
Yes. Infobip automatically routes across RCS, SMS, WhatsApp, and more to give you the best reach and efficiency. Many businesses see even stronger results when combining channels. For example, BankBazaar achieved a 130% higher click-through rate with RCS as part of their channel mix.Â
No — RCS is charged only for messages successfully delivered to the end user’s device.
If a message can’t be delivered (for example, the user’s device doesn’t support RCS or doesn’t have Wifi/mobile data on), it won’t be billed.
However, by using Infobip’s omnichannel solutions, you can automatically failover messages to other channels, such as SMS, MMS or OTTs to maintain a high deliverability rate and ensure your message always reaches the customer.
Explore RCS resources
Apple supports RCS on iOS 18.
Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.
- Blog.
- Trends and Insights.
- RCS.
RCS marketing: How to elevate your customer engagement .
RCS marketing is transforming business communication by delivering app-like experiences directly within users’ native messaging apps. Discover how to make your mobile marketing campaigns more engaging, interactive, and effective.
- Blog.
- Best Practices.
- RCS.
RCS checkmarks guide: Why they matter for your business.
RCS checkmarks are visual indicators that show whether a message has been sent, delivered, or read in an RCS-enabled chat.
- Blog.
- Awareness.
- RCS.
RCS vs. iMessage: The complete guide for modern business messaging.
Wondering whether RCS or iMessage is the better messaging option, and how it impacts your customer communication strategy?
- Blog.
- Best Practices.
- RCS.
- Conversational experience.
RCS encryption explained: How secure is RCS messaging for businesses?.
Explore how RCS messaging secures business communications with TLS encryption, verified senders, global compliance, and what’s next on the path toward full end-to-end protection.
- Blog.
- Best Practices.
- Trends and Insights.
- RCS.
- Customer Security.
RCS vs MMS: How to pick the right rich-media channel in 2025.
Discover how brands can make the most of rich-media messaging by understanding the strengths of both RCS and MMS. Learn to align each technology with real-world scenarios like promotions, order tracking, or low-bandwidth reminders while keeping costs transparent and delivery rates high.
- Blog.
- Best Practices.
- MMS.
- RCS.
- Customer Service.
- Marketing.
RCS vs SMS: Which is best for your business?.
Let’s look closely at RCS, how brands can benefit from its unique features, and how it compares to SMS overall as a business messaging tool. We go over use cases where businesses have been able to combine SMS and RCS effectively to provide a better and more cost-effective customer experience.
- Blog.
- Best Practices.
- RCS.
- Marketing.
Google RCS vs. Apple Messages for Business.
Get an in-depth look at Google RCS vs. Apple Messages for Business and how brands can elevate their customer experiences with each channel.
- Blog.
- Best Practices.
- RCS.
Digitaleo: Spearheading the French conversational marketing revolution with RCS.
Discover how Digitaleo is leading the RCS revolution in France with Infobip, transforming mobile marketing into rich, two-way conversations.
- Blog.
- Inspiration.
- RCS.
- Partnership.
- Spotlight.
- Martech.
How Infobip MaaP helps MNOs manage and monetize RCS for business messaging.
Infobip MaaP helps MNOs simplify RCS for Business—streamlining onboarding, boosting revenue, and accelerating adoption in today’s competitive messaging landscape.
- Blog.
- Awareness.
- RCS.
- Operators.
- Telco.
Make every conversation count!
Try Infobip’s RCS platform today