RCS use cases and examples
Explore some of the most popular use cases for RCS, with real customer examples from different industries.
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Real RCS flow example.
Most popular RCS use cases
RCS examples by industry
How our customers use RCS
Digitaleo: Introducing RCS Business Messaging to clients .
-
72%
Open rate . -
10%
Lower cost per click . -
3x
Higher conversion rate .
Telekom Deutschland: Elevating customer engagement with RCS Business Messaging .
-
2x
better campaign performance .
Virgin Mobile (now Virgin Media O2): Increased engagement and phone upgrades through rich, interactive RCS messages .
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93%
delivery rate . -
60%
seen rate .
Niva Bupa: Increasing customer acquisition and ROI with a rich, omnichannel marketing strategy .
-
75%
ROI on RCS Business Messages . -
31%
delivery rate for RCS Business Messages .
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The team at Infobip understood the campaign objectives, so pairing this with their unrivaled technology expertise meant we could use RCS Business Messaging to communicate with customers the same way we would interact with friends.
Thomas Welzel
Senior Proposition Manager Messaging, Deutsche Telekom
Why businesses love RCS
Higher engagement & conversions
Secure, rich, interactive experiences
Reliable reach, every time
Smarter thinking, better results
Security & trust built-in
Easy setup & integration
Global compliance
How much does RCS cost?
RCS pricing is flexible and shaped by your region, carriers, and the type of messages you send. Simple alerts are cost-efficient for reach, while rich messages with images, videos, or carousels deliver more engagement and stronger ROI. With Infobip you do not need to worry about the details. We handle carrier agreements, compliance, and delivery and create pricing that fits your goals, region, and message volumes.
Explore RCS resources
Key RCS statistics & market insights for 2026.
Discover the data that proves why RCS is becoming the most effective channel for modern customer engagement.
- Blog.
- Trends and Insights.
- RCS.
History of RCS Messaging: When did RCS come out?.
Discover when RCS was created, how Google and Apple shaped its evolution, and why it’s transforming mobile messaging beyond SMS.
- Trends and Insights.
- RCS.
RCS read receipts: What they are and how they work.
A clear guide to RCS read receipts, how they work on Android and iPhone, and how brands can use them to track engagement.
- Trends and Insights.
- RCS.
- Conversational experience.
How to change your RCS number and fix chat issues on Android.
When you change your phone number or insert a new SIM, RCS can stop working instantly, messages freeze in “Verifying,” group chats fall apart, and rich features disappear. Learn how to change your RCS number, reset RCS properly, and restore full chat functionality on Android.
- Blog.
- Best Practices.
- RCS.
RCS group chat: How it works on Android and iPhone in 2025.
Learn how RCS group chat works across Android and iOS, key features, compatibility, and what it means for brands using RCS for Business.
- Awareness.
- RCS.
RCS vs WhatsApp in 2025: Choosing the right channel.
We compare RCS with WhatsApp in terms of features, price, security, and all the other factors that need to be considered when selecting a channel for exploring a more conversational style of B2C interaction.
- Awareness.
- RCS.
- WhatsApp Business.
Apple supports RCS on iOS 18.
Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.
- Blog.
- Trends and Insights.
- RCS.
RCS marketing: How to elevate your customer engagement .
RCS marketing is transforming business communication by delivering app-like experiences directly within users’ native messaging apps. Discover how to make your mobile marketing campaigns more engaging, interactive, and effective.
- Blog.
- Best Practices.
- RCS.
RCS checkmarks guide: Why they matter for your business.
RCS checkmarks are visual indicators that show whether a message has been sent, delivered, or read in an RCS-enabled chat.
- Awareness.
- RCS.
RCS vs. iMessage: The complete guide for modern business messaging.
Wondering whether RCS or iMessage is the better messaging option, and how it impacts your customer communication strategy?
- Blog.
- Best Practices.
- RCS.
- Conversational experience.
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