Engage cricket fans with every chant, cheer, and click

From live match activations to gamified experiences, use interactive engagement to bring match excitement right to their inbox.

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A smartphone screen shows an augmented reality camera view focused on a red cricket ball floating above a wooden table, with a display of several cricket bats standing in the background. A pop-up message invites the user to unlock discounts by finding the hidden virtual cricket ball in-store to collect points, with "Scan and play!" and "No thanks" options.

Create digital experiences for cricket fans that clear the boundary rope

Being one of the most passionately followed sports in the world, cricket fans expect more than just watching a match. They want to interact with the same energy at home as at a match, be part of the story, and feel close to their favorite teams.

77%

of cricket fans feel let down

by lack of relevant content

88%

of cricket fans want more

access to exclusive content

85%

of cricket fans would like the chance

to win prizes through games

Source: Infobip Fan Engagement Survey 2025

Cricket fan engagement ideas and solutions

Deliver hyper-personalized, interactive conversational experiences that cricket fans won’t find anywhere else.

Interactive cricket fan engagement strategies any brand can try

Launch your cricket fan engagement strategy in 4 steps

Creating the perfect fan experience for cricket lovers is easier (and faster) than you think. With expert guidance and ready-to-launch solutions, Infobip is here to help and support your brand.

Step 1

Define your audience and goals

Learn who your fans are (domestic, overseas, casual vs super-fans). This way, you can meet their expectations in a personalized way.

Step 2

Map the fan journey end-to-end

From discovery, pre-match, live, post-match, and on season/off-season. Identify key touchpoints and moments to elevate the entire fan journey.

Step 3

Select the right channels and tech stack

WhatsApp, RCS, social, or stadium-touchpoints. Connect and integrate channels and systems for smoother journeys.

Step 4

Design interactive experiences

Interactive content, gamification, loyalty, data-driven personalization. Pilot one use case, test, adjust, and scale.

Integrate, connect, engage

Infobip partners with leading technology platforms, data providers, and digital agencies to help teams and brands connect every fan touchpoint from the stadium to a smartphone.

Unified data layer: sync fan information across apps, ticketing, merchandise, and messaging platforms.
Seamless integrations: connect Infobip with your existing CRM, marketing automation, and analytics tools.
Smarter personalization: use engagement data from AR games, quizzes, and chatbots to trigger future campaigns.
Partner ecosystem: work with Infobip’s certified tech and creative partners to build scalable, data-driven fan journeys.