Engage football fans.
Build loyalty.
Grow your brand.

Football fans’ expectations are changing. Discover digital solutions that help brands connect with supporters who love the game. 

5 billion fans

Football unites 5 billion fans worldwide, across cultures, languages, and generations. Every goal, chant, and matchday moment is a chance for brands to create lasting connections. By putting fans at the center, whether in-stadium, at home, or on the move, brands can go beyond visibility to build loyalty, spark emotion, and drive measurable impact. 

Aerial view of two football players contesting for the ball on a vibrant green pitch, with white tactical markings overlaid illustrating player positions and movement.

The football challenge
(and opportunity)  

Fans are loyal, but they expect more. Brands that deliver personalized, interactive, always-on engagement will turn every interaction into deeper loyalty and measurable results.

53%

feel let down

by irrelevant content

78%

want more
exclusive content

73%

want to win prizes through
games & quizzes

Source: Infobip Fan Engagement Survey 2025

How to engage football fans 

Football fan engagement ideas for brands

Integrations that make fan engagement simple 

With a wide range of plug-and-play integrations, you can build an entire fan engagement solution on top of your existing tech stack and start engaging with football fans with Infobip support. 

Scalable fan engagement to reach football fans worldwide 

24+ billion monthly interactions
We achieved the highest delivery rates and scale your messages as you grow on our platform.
70+ offices 
on 6 continents
We speak your language and ensure you get the local support you need.
800+ direct operator connections
Facilitate reliable direct connections and launch AI use cases anywhere in the world
40+ data centers
Our worldwide data centers help you keep operations running smoothly.
100% compliant
Send compliant and safe messages anywhere in the world and in-line with local regulations
24/7 support
With always-on support, your queries will be taken care of when it matters most.

Play your part in the beautiful game 

Get in touch with an Infobip expert today to learn how to improve your engagement with football fans worldwide.