Two-factor authentication

Reconnect with inactive customers and reignite their interest in your brand through personalized messaging experiences.

Be there on their channels of choice

No matter where your customers are, no matter which channels they prefer, you can be there for them in the important moments of their lives.

Security

The pain points:

  • Frequent account takeovers and fraud because of weak passwords or single-factor authentication.
  • After losing access to their accounts, users have difficulties resetting passwords or regaining account access.
  • With the rapid AI development, concerns about online security and data privacy are growing.

How two-factor authentication on messaging channels helps:

  • 2FA adds an extra layer of protection to customer accounts, reducing the risk of fraudsters’ many tactics, such as email phishing, smishing, and SIM swapping.
  • The authentication process is simplified with quick and convenient access to OTPs on customers’ preferred channels.

The business benefit of two-factor authentication on messaging channels:

  • Reduced fraud: Minimize unauthorized access, account takeovers, or unauthorized transactions and protect both customers and your business.
  • Streamlined account recovery: Simplify the process for customers to regain access to their accounts, reducing overload on your support agents and improving customer satisfaction.
  • Increased customer satisfaction: Offer a user-friendly and secure authentication experience.
  • Improved customer trust: Enhance brand reputation by prioritizing security and data privacy.
  • Cost-effectiveness: Compared to traditional 2FA methods like hardware tokens, using messaging channels can be more cost-effective.
  • Increased flexibility: Allow employees to securely access corporate applications, data, documents, and back-office systems from virtually any location without putting company data at risk.

Sending two-factor authentication messages across industries: