Re-engage customers

Reconnect with inactive customers and reignite their interest in your brand through personalized messaging experiences.

Be there on their channels of choice

No matter where your customers are, no matter which channels they prefer, you can be there for them in the important moments of their lives.

Marketing

The pain points:

  • Losing customers because of their inactivity or lack of engagement.
  • Customers become less engaged with your brand over time.
  • Failing to capitalize on potential sales from inactive customers.
  • Generic campaigns fail to resonate with individuals.

How re-engaging customers on messaging channels helps:

  • Just like a friendly nudge can remind someone of a forgotten item, messaging channels help you gently reconnect with inactive customers and bring your brand back to their attention.
  • Re-engagement messages can be the spark that reignites customers’ interest in your products or services. Remind them of what they loved about your brand or introduce them to something new.
  • Messaging apps are where your customers already spend their time. Reach them on their preferred channels and make it easy for them to re-engage without switching apps or windows.
  • Send gentle reminders about abandoned carts, expiring loyalty points, or upcoming events to rekindle customer interest.
  • Messaging channels provide a direct line of communication to understand why a customer became inactive and address any concerns they might have.

The business benefit of re-engaging customers on messaging channels:

  • Increased customer lifetime value: Re-engaged customers are like rediscovering a favorite shirt in the back of your closet. You remember why you loved it in the first place, and now you’re going to wear it even more. Re-engaged customers are more likely to make repeat purchases, contributing to long-term revenue growth and increased customer lifetime value.
  • Improved brand loyalty: Showing customers you haven’t forgotten them by sending them personalized messages strengthens their connection with your brand and fosters long-term loyalty.
  • Enhanced customer retention: By showing them you care and offering incentives, you can encourage them to stick around and return for more.
  • Increased revenue: Customers are already familiar with your brand and with the right nudge, they can become active buyers again. Repeat sales equals more revenue.
  • Cost-effective engagement: Reaching out on messaging channels is like sending a postcard instead of a package – it’s a lightweight and cost-effective way to make a big impact. Compared to other marketing efforts, re-engagement messages can deliver a high return on investment.

Re-engage customers across industries: