Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights

September 5, 2025

RCS marketing: How to elevate your customer engagement

RCS marketing is transforming business communication by delivering app-like experiences directly within users’ native messaging apps. Discover how to make your mobile marketing campaigns more engaging, interactive, and effective.

Blog RCS Best Practices

September 4, 2025

5 CPaaS trends shaping the future of customer communication in 2025 and beyond

The communications platform as a service (CPaaS) market is showing continued strong growth. We draw on our own experience and the findings of the 2025 Gartner® Magic Quadrant™ for Communications Platform as a Service to identify the key trends.

Blog Trends and Insights

September 3, 2025

RCS checkmarks guide: Why they matter for your business

RCS checkmarks are visual indicators that show whether a message has been sent, delivered, or read in an RCS-enabled chat.

Blog RCS Awareness

September 1, 2025

Cutting through the noise: How brands can stay relevant under new iOS 26 message filtering

Discover all you need to know about message filtering on the Apple iOS 26 update, and how to ensure you reach your customers' inboxes.

Blog Best Practices

August 29, 2025

How to collect customer feedback and actually make it count

Learn tips and tricks to collect feedback from customers and how to use their input to improve journeys, boost loyalty, and drive business growth.

Blog Best Practices

August 29, 2025

How to increase retail sales during peak shopping seasons

Learn how an improved marketing strategy and personalized interactions can increase retail sales when customer demand is at its highest.

Blog Best Practices Retail Sales

August 28, 2025

SMS links: Everything you need to know

Discover how SMS links transform a single tap into seamless conversations and conversions, complete with best‑practice tips, compliance checks, and real‑world use cases.

Blog SMS Best Practices

August 27, 2025

Email reporting masterclass

The key stats that you should be measuring and how they can be used to improve campaign results and ensure that operational use cases are performing effectively.

Blog Email Best Practices

August 26, 2025

RCS vs. iMessage: The complete guide for modern business messaging

Wondering whether RCS or iMessage is the better messaging option, and how it impacts your customer communication strategy?

Blog RCS Best Practices Conversational experience

August 26, 2025

20+ promotional text message examples to boost conversions

Discover 20+ promotional text message examples to boost conversions. Learn what makes SMS campaigns work, explore industry-specific templates, and see how Infobip helps you personalize, automate, and scale compliant promotional messaging.

Blog SMS Best Practices