Deep dive into everything you need to know about business SMS and how to use the channel for a range of engaging use cases.

SMS has become one of the most widely used channels for business messaging. Being available on every mobile phone worldwide and highly reliable makes it the ideal choice for many B2C communication strategies.

Are you ready to revolutionize your telco’s customer engagement strategies and boost profitability? Discover the power of customer experience (CX) management with our comprehensive eBook, “The Future of Telco Customer Value Management.”

This resource will guide you through the transformational journey towards creating win-win scenarios, improving operational performance, and unlocking the true potential of your data with conversational experiences.

In today’s competitive landscape, CX management is paramount for telcos aiming to thrive in the digital era. By focusing on the complete customer lifecycle, you can enhance customer engagement, increase profitability, and drive successful Customer Value Management (CVM). Our eBook delves deep into the strategies and tools necessary to achieve these goals.

Leveraging business intelligence techniques: Discover how powerful analytics tools can optimize insight generation from your existing data, breaking down silos, and creating real-time value across all customer touchpoints.

Unleashing the power of data: Understand why data is a valuable source of customer insights, a key competitive advantage, and a strategic financial asset. Learn how to harness your data effectively to drive meaningful, actionable insights.

Bridging the gap: Despite having abundant data, most telcos struggle to derive meaningful insights. Only a small fraction, approximately 5 percent, are currently leveraging analytics and insight-driven personalization to achieve true competitive advantage and maximize revenue growth. Learn how to join this elite group.

Customer-centric campaigns: Transition away from traditional, business-driven campaigns and communication channels. Explore the concept of insight-driven campaigns that prioritize customer needs and preferences, ultimately satisfying, retaining, and acquiring new customers.

Overhauling customer value management: Discover effective strategies to manage data and behavior insights. Unlock the potential for highly personalized experiences that resonate with your customers on a deeper level.

Embrace the future of customer-centric telco experiences. Download our eBook today and embark on a transformative journey towards enhanced customer engagement, increased profitability, and sustainable growth. Don’t miss out on this opportunity to unlock the true potential of your telco business.

Learn from our CPaaS leadership, conversational experience solutions and our telco clients on how to prioritize customer insights, leverage powerful analytics, and thrive in the digital age.

Discover how CPaaS can help martech platforms scale, drive efficiency and grow revenue.

As an IT leader in martech, you face unprecedented challenges to continuously deliver value and accelerate growth, despite the market situation. To stay ahead of the curve, you need to not only keep up with emerging trends but also adapt to the changes in the market. Investing in CPaaS technologies is a strategic way to achieve this.

This eBook offers a deep dive into the benefits of CPaaS technologies for martech platform companies. It covers:

As a marketing and sales leader within a business it’s your responsibility to invest smartly in the right martech platforms to grow or risk losing market share.

According to Gartner’s 2023 Global Software Buying Trends report 68% of businesses are replacing software more frequently since 2021.

So, as a martech platform what can you do to prevent being replaced?

A strategic CPaaS provider offers a variety of tools and APIs that allow businesses like yours to build and customize their communication workflows according to their specific needs. By investing in CPaaS, martech platform companies can optimize their operations, scale their solutions, and pioneer new forms of engagement with their customers.

Download the eBook now and learn how CPaaS technologies can help your martech platform company improve revenue outcomes, transform business models, modernize technology, and enhance customer experience by continuously delivering value and accelerating growth.

Platforms looking to gain a competitive advantage have been searching for ways to expand their core offerings – wanting to grow and move to new markets to meet client demand. Whether a platform is enabling businesses to help customers market, shop, or bank, businesses need to communicate with customers in an equally efficient way.

Discover the current trends in business communication based on interactions that took place on our platform.*

*2021 vs 2022

Consumer habits have evolved at a rapid pace – and continue to evolve as we experience further advancements in technology.  

The days of consumers finding brands in-person or online are over. Now, they expect brands to find them in the spaces they prefer. Communication channels, automation, and personalization all play important roles in building experiences that drive loyalty and retention.  

We’ve entered the era of conversational everything – whether for marketing, support, or sales, customers want a conversation with a brand on the channels they already use. For customers, the benefits are clear. They get richer, more convenient, and more personalized experiences. Meanwhile, businesses and brands benefit from customer loyalty and ultimately stronger sales. 

Whether you want to reach your target audience with
personalized campaigns, use digital channels as your new
sales channel, or maintain customer loyalty with cost-effective
solutions – there’s a channel that best suits the ways you want
to connect with customers

Percentage of companies that have adopted more than one channel on our platform 

Still, there is no one-size-fits-all approach to the right omnichannel strategy. Different channels are popular in different countries and regions. But although we’ve grown accustomed to this, we’ve recently seen high growth for specific channels in countries we wouldn’t normally expect.

Platforms looking to gain a competitive advantage have been searching for ways to expand their core offerings – wanting to grow and move to new markets to meet client demand. Whether a platform is enabling businesses to help customers market, shop, or bank, businesses need to communicate with customers in an equally efficient way.