Infobip and Oracle partner to transform customer conversations with WhatsApp and SMS integration

New integration provides streamlined, AI-enhanced omnichannel customer interactions, improving satisfaction and operational efficiency 

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Vodnjan, Croatia, 23 September 2025 – Infobip, a global cloud communications platform and Oracle partner, and Oracle have expanded the capabilities of Oracle Fusion Cloud Service by directly integrating WhatsApp and SMS messaging. Available on Oracle Cloud Marketplace, this integration empowers businesses to deliver richer, more interactive customer experiences by engaging customers across popular messaging channels. 

As customers increasingly expect immediate, personalized interactions across their preferred channels, this new integration enhances Oracle Cloud Service’s existing communication capabilities. Adding WhatsApp and SMS alongside native Live Chat helps businesses unify customer interactions within a single, streamlined service environment. 


By connecting WhatsApp and SMS channels with Oracle Fusion Cloud’s AI-driven capabilities, Oracle and Infobip are simplifying and enhancing the way businesses communicate with customers. Our AI assistant can now deliver rapid, accurate responses directly through customers’ preferred messaging apps, improving customer satisfaction and enabling agents to focus on more complex inquiries.”

Brett Weigl

Vice President, Product Management, Service Cloud & Field Service Cloud, Oracle

The integration leverages Oracle Cloud Service’s embedded AI and automation, allowing businesses to efficiently manage high volumes of customer interactions. The built-in chatbot handles routine inquiries quickly and accurately, reducing response times and easing agent workload. Human agents can easily step in for more nuanced interactions, ensuring streamlined escalations and resolutions. 


This integration reflects Infobip’s ongoing commitment to helping businesses thrive in the digital age. Partnering with Oracle allows us to enhance our customers’ ability to build meaningful connections with their end users, driving engagement, satisfaction, and loyalty.”

Miguel Turnbull

Senior Director, Global Partnerships at Infobip

Oracle and Infobip share a long-standing partnership, delivering integrated communication solutions that support businesses worldwide in their customer engagement strategies. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include: 

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

About Oracle’s Partner Program

Oracle’s partner program helps Oracle, and its partners drive joint customer success and business momentum. The newly enhanced program provides partners with choice and flexibility, offering several program pathways and a robust range of foundational benefits spanning training and enablement, go-to-market collaboration, technical accelerators, and success support. To learn more, visit https://www.oracle.com/partner/. 

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