The Mobile Ecosystem Forum recently announced the results of its 2016 EMEA and LatAm board elections. Today, we’re announcing the appointment of Infobip’s Yuri Fiaschi to the director’s board of MEF’s LatAm chapter.

Selected from a pool of 20 outstanding individuals who offered their candidacy for the highly contested seats in MEF’s EMEA and LatAm chapters at the Mobile World Congress in Barcelona, Yuri, along with other newly elected directors, will help drive MEF initiatives around mobile messaging, payments and growth markets across the region.

As Infobip’s Sales Director for Brazil, Fiaschi leads the regional charge for a company powering communications for the most demanding industries around the globe with more than 300 operator partnerships and in-house built technology.

With over 17 years of experience in Sales, Business Development and Project Management in companies such as IBM and Spring Mobile Solutions, Yuri also holds a degree in Business Administration, specializing in People and Sales Management, obtained at the Harvard University. A pioneer in mobile, he was responsible for implementing the first ever m-health project in Brazil, working together with carriers to provide a broader access to medical services.

As mobile becomes the primary channel to engage and transact with end-users, MEF’s newly elected board members reflect its global initiative to connect, empower and accelerate the growth of the mobile ecosystem.

In 2014 there have been around 550 million mobile phone coupon users and according to Juniper Research the number will increase to 1.05 billion users by the year 2019. This increase combined with the fact that text messages have the highest read rate when compared to other promotional approaches such as email make it a very powerful marketing tool.

Seeing the potential of this mobile marketing trend Infobip created a flexible Coupon Service designed to meet the needs of enterprise clients to help utilise SMS to its full potential. With SMS coupon marketing, marketing agencies can run promotional campaigns that will both engage new customers and also improve the loyalty of existing customers.

Most enterprises and marketing agencies do not have the technical capacity needed to address the problems that can arise with mobile coupon marketing campaigns such as potential SMS coupon fraud, reliable SMS delivery, short code or virtual long number procurement. Dealing with all of these and other issues is a time consuming and resource-heavy task where Infobip excels at. With 2-Way coverage in 49 countries, in-depth knowledge of worldwide markets and country specific legislature, our in house developed proprietary technology and expertly-trained tech support teams Infobip can ensure your marketing campaign’s success. In addition to the Coupon Service, Infobip also provides the short code as well as connections for MT and MO traffic delivery with the ability to handle volumes of up to 10,000 SMS per second to over 800 networks across the globe and thus optimise your delivery time and resource costs.

The most commonly used coupon service is the Coupon Distribution service that gives an enterprise the possibility to check if the coupon entered by the owner of the mobile phone over SMS is valid or not, primarily addressing the need for fraud prevention. When a coupon has been used it is marked as such in the database and it is no longer valid. This automated solution enables a company to automatically handle incoming information without the need to spend valuable time and resources and helps you to focus on your core business.

Infobip generates new coupons based on the campaign identifier. Infobip sends back coupons generated on the enterprise side or the Infobip side to the mobile phone owner. Different rules can be set based on the needs of the marketing campaign:

How long the campaign will last. You can set a fixed deadline to determine how long the campaign will last and manage your time resources. You can set how many coupons can there be per MSISDN number, limiting the number of coupons a single user can receive preventing coupon abuse. Determine the length of the coupons. You can define and customize an API call to share details of the campaigns, giving you access to a number of real-time analytics and the ability to optimize current and future campaigns.

The mobile phone owner sees a promotional billboard. The billboard displays a campaign identifier (for example BEVERAGE PROMO) that needs to be sent to a short code or a virtual long number. Infobip system recognizes the campaign identifier and sends back the coupon if the coupon is available. Enterprise can track all mobile originated messages over the Infobip Portal.

You can also review the case study on one of the implementations of Infobip’s Coupon Service.

Capacity Media’s inaugural Messaging and SMS World Awards saw our company lift the Best A2P SMS Provider award for 2015.

The award ceremony, which celebrates innovation, leading customer solutions and excellence in global messaging, was held in London, United Kingdom on 1 December, 2015. Our established industry standing, fresh Business-as-a-Service approach to operator partnerships, and upcoming innovative products were what enabled the company to triumph among a group of esteemed industry peers.

Over 300 technical staff, including developers, integrators and support personnel enable us to use our global network coverage and client portfolio to provide high quality A2P messaging solutions, open up new business opportunities and meet the communications needs of enterprises worldwide.

LONDON, UK, 03 December 2015 – Leading messaging and mobile services provider Infobip is today announcing it has won the Best A2P SMS Provider award at the Capacity Messaging and SMS World Awards.

From a group of the most established SMS providers, Infobip was selected as a result of its industry standing, its fresh approach to operator partnerships through the Business-as-a-Service model, and upcoming innovative products to receive an inaugural Messaging and SMS World Award.

Infobip founder and CEO Silvio Kutic commented, “We’re delighted to receive this Capacity award as recognition of our dedication to technical excellence and care for our clients and partners and it is a testament to the value the industry places on the Business-as-a-Service model. It inspires us to continue pushing for new breakthroughs in mobile telecommunications and keep investing in technology and service quality.”

With over 300 technical staff, including developers, integrators and support personnel, Infobip is able to use its extensive global network coverage and client portfolio to provide high quality A2P messaging solutions and open up new business opportunities. A local approach to sales and a powerful global salesforce enables the company to on-board enterprises and developers and help them use professional messaging solutions to improve security, communication and consumer interactions.

For more information about Infobip’s full range of A2P messaging services, visit www.infobip.test.

ENDS

About Infobip

Founded over a decade ago by two young developers, Infobip grew into an international business with offices on 6 continents and proprietary, in-house developed messaging platform with the capacity to reach 6 billion mobile devices connected to over 800 telecoms networks.

Infobip innovates at the intersection of internet and telecoms technologies, creating new ways and opportunities for businesses and their end users to interact over mobile devices. The company serves and partners with leading mobile operators, OTTs, banks, social networks, tech companies and aggregators.

Infobip contact:

Darko Blazok-Broz

[email protected]

Our successful partnerships with China’s technology and mobile industry culminated today with the official opening ceremony of our China office in Shenzhen. A dedicated local office will further boost our unique position to provide superb, enterprise-grade service quality to developers, tech, finance and media companies, and mobile network operators.

“China is the economy and tech powerhouse of the world and we’re confident we will continue to impact the Chinese technology industry. Having already partnered with the country’s tech giants, we’re aiming to serve our clients even better by building strong local presence”, said Infobip CEO Silvio Kutic.

In the Asia-Pacific region, Infobip already operates in Kuala Lumpur, Bangkok, Taipei, Manila, Jakarta, Hanoi and Seoul, and the opening of the Shenzhen office is the culmination of a carefully planned entry into one of the world’s leading markets.

Infobip services include ongoing development, active monitoring and full technical support with industry leading response and resolution times. Our global platform enables companies to deliver their business communications to 6 billion mobile devices in 190 countries. To MNOs, we’re offering the innovative Business-as-a-Service cooperation model allowing them to launch and run a profitable A2P SMS business with no investment, risk or cost of ownership, and with time to market drastically reduced.

Infobip founders, top management and regional executives are attending the ceremony, as well as a number of esteemed guests ranging from partners and clients of Infobip in China, including major telecommunications, mobile technology and OTT firms. Representatives of the British Consulate General in Guangzhou were also present to support Infobip’s entry into China in light of recent joint efforts of the UK and PR China to further improve economic relations.

In line with our tradition of introducing industry leading messaging solutions, this workshop will offer an in-depth, unique insight into fulfilling the vast promise of the A2P messaging opportunity by breaking down the innovative Business-as-a-Service model.

AND MANY MORE…

With over 10 engaging presentations from industry opinion makers, the workshop will also be covering mobile network protection and monetisation, discussing the challenges of service commercialisation and the future of A2P solution implementations, aiming to provide ways to leverage an advantage in A2P for all stakeholders.

We’re looking forward to seeing you in Dubai, with a glimpse into the mobile messaging of tomorrow squarely on the horizon.

On November 12, Infobip opened its newest office in the city of Recife, Pernambuco – Brazil. To celebrate the occasion the company hosted a coffee break, attended by over 14 esteemed guests and experts in the auditorium of Riomar Trade Center. This popular gathering type included insight in the future of mobile messsaging in the country, focusing on Infobip’s positive impact on the entire ecosystem.

One of the speakers on the event was Infobip’s Country Manager in Brazil, Yuri Fiaschi, who presented the company’s enterprise-grade solutions and an overview of the Brazilian mobile market.

As a speaker, we also invited the Director Business Development Latam of the Mobile Marketing Association, Thais Schauff, who was gracious enough to commemorate the occasion by showcasing the winners of the 2015 Smarties Prize which rewards the best global and regional tech applications in mobile marketing.

Strengthening our local presence means better technical and commercial support for our clients in Brazil, but we’re also excited to provide truly local market knowledge and insight from Infobip experts.

We’re proud to have won the Mobile Business Excellence Award in the Fast Moving Companies category at the recently held ceremony in Kuala Lumpur. The prestigious award honours mobile business growth and success in Malaysia. Supported by Ministry of Communications and Multimedia Malaysia (KKMM), it acknowledges excellent achievements of individuals, entrepreneurs, SMEs and multinational entities.

Infobip’s 5-year presence in Asia Pacific was largely built from the regional HQ in Malaysia. During that time, we invested heavily in R&D, new products launches, as well as onboarding and training. Today, we’re proud to count leading enterprises, institutions and online companies as our clients.

MBEA 2015 panel of judges was formed by professionals from Communications and Multimedia Content Forum of Malaysia (CMCF), Malaysian Communications and Multimedia Commission (MCMC), Multimedia Development Corporation (MDeC) and Microsoft Malaysia Sdn Bhd.

Availability of banking services and omni-channel consumer interaction were among the topics examined at the recent 3-day Mobile and Banking Workshop, hosted by Infobip to promote high-level knowledge exchange on mobile technologies used and needed in banking. The program gathered over 40 experts in digital, mobile and online solutions from Turkey, Russia and SE Europe.

While decades ago the availability of banking services meant overcoming physical distance from consumers through a large network of branches, the concept is now changing, delegates said.

The distance can be bridged in other ways – with the development of telecommunications and internet technologies, banking services have an opportunity to get closer to consumers than ever before. Mobile phones have made it possible to place banking right in the hands of consumers, and blend it with the complex dynamics of everyday living and habits.

Many financial institutions understood the opportunity and launched mobile-oriented programs, from notifications services to full-fledged banking services on mobile phones. User experience, development, implementation and security are emerging as new concerns and are being followed by new services addressing them.

In Turkey, a powerful economy with the average population age of 30, development of online and mobile banking services has been astonishing, driven in large part by financial sector itself – highly competitive in its tactics to make to most out of the digital opportunity. The state helped by laying sound legislative foundations, which gave an additional boost to online and mobile banking services.

Garanti, the second largest private bank in the country, is a true front-runner in the area. In 2014 they launched applications on Smart TVs, smart watches, Google Glass, Navigation Systems for smart cars, and they keep implementing new functionalities at an astonishing pace. Since 2012, the number of their mobile banking users has increased 13 times; 30% of all product sales are made through digital, and 43% of their active customer base use digital actively.

iGaranti is their mobile-first social banking platform that eases daily banking actions and fits into the daily lives of its users (aged 18-28) in an unconventional way. The platform offers voice navigation and transaction, loan application, adding cards to the wallet by taking a photo, and money transfer between people located in the iGaranti social network.

BankPositif allows customers to complete all the loan-related transactions over the internet, which is the first and unique example in Turkey, the bank says. A bank without branches, it can process a loan request within minutes, and deliver it in less than 20 minutes. A leader in innovation, it makes technology work to the benefit of consumers and banks alike. Since it was established, it has contributed over 4.5 billion US dollars to the national economy, and is one of the strongest banks in terms of capital size and international credit ranking.

Odeabank, the first bank to be built from scratch in Turkey in 15 years, started operating in 2012. Within two years, it became the 10th largest bank in the country, employing over 1500 people. Success was fueled by efficient technological infrastructure and customer-oriented service approach. In 2015, they built same user experience, menu structures and process flows across all direct banking channels, and received the Best Online Banking, Best Mobile Banking App and Best ATM Experience awards by Global Banking and Finance Review. 

There are many more examples of achievement and innovative approach. DenizBank was awarded for its Facebook mobile application, only one instance of its forward-thinking approach to the changing perceptions and expectations by consumers.

Banking is becoming highly contextual. When and how we buy financial products, or interact with them, is becoming a matter of choice and convenience. Clearly, the shift requires an increased focus on technology: understanding its full potential, and having strong tech teams. It also requires advanced products and solutions, continuous development and deployment, as well as reliable technology partners. One thing is certain – those able to shape banking experience to meet the mobile-centric, context-driven expectations will run the show in banking in years to come.

We are proud to announce that the IB new office in Sao Paulo has just been officially opened. For the official opening party held on October 22, we welcomed 20+ esteemed guests and operator partners who helped us turn the event into an even more grandiose occasion.

From discussing additional business opportunities to keeping up with the latest trends in the mobile market, the gathering served as a platform for Infobip’s creation of outstanding, tailored client experiences for the Brazilian market.

Being truly local on a global scale is a major challenge, but it’s one of the cornerstones of our business. Acquiring an office in Brazil’s business capital means that we’re now able to provide even better commercial and technical support, streamlining our business services for our local partners and clients.

Find us at Avenida das Nações Unidas, 12.399, cj 16/17, São Paulo, Brazil.