Infobip et Digitaleo collaborent pour permettre à Village Motos de lancer des campagnes marketing innovantes grâce au RCS

Des campagnes avec un taux d’ouverture de 72%, un taux de conversion trois fois supérieur et une augmentation du chiffre d’affaires de 40%

Paris, le 3 juin 2025 – La plateforme mondiale de communication cloud Infobip et Digitaleo, solution de marketing local équipant plus de 600 enseignes et réseaux en France, annoncent le succès de leur collaboration pour le lancement de campagnes marketing innovantes utilisant le Rich Communication Services (RCS) pour Village Motos. Grâce à ce partenariat, Village Motos, un concessionnaire de motos haut de gamme, a réussi à transformer ses campagnes de fidélisation en expériences riches et engageantes, atteignant un taux d’ouverture de 72%, un taux de conversion trois fois supérieur et une augmentation du chiffre d’affaires de 40%.

La France est l’un des rares pays où le RCS est désormais disponible sur iOS, ce qui marque une avancée majeure dans l’évolution de la messagerie professionnelle. De plus, selon Omdia, la France devrait devenir le plus grand marché pour le RCS A2P, avec des revenus qui devraient atteindre 73 millions de dollars d’ici 2029. Grâce à cette expansion, les entreprises peuvent interagir avec leurs clients via des expériences plus riches, plus interactives et personnalisées à la fois sur Android et iOS. La poursuite de notre partenariat avec Digitaleo témoigne de notre engagement à stimuler l’innovation sur le marché français, où nous constatons déjà une forte adoption du RCS. Cette évolution reflète la demande croissante pour une communication plus immersive et plus fluide, et nous sommes ravis d’aider les entreprises à en exploiter tout le potentiel.”

Ricardo Roman

Country Manager France & Belgique chez Infobip

Village Motos : Un succès commercial grâce au RCS

Village Motos a sollicité Digitaleo pour dynamiser le succès commercial de ses “Journées Portes Ouvertes”. Pionnier du RCS en France depuis 2019, Digitaleo a relevé le défi en lançant une campagne interactive et immersive, complétée par une campagne SMS. Ce déploiement s’inscrit dans son partenariat avec Infobip, visant à répondre à la demande croissante de ses clients pour des interactions plus riches et engageantes.

Le RCS est l’un des canaux les plus puissants pour offrir des expériences plus interactives. Avec Infobip et Digitaleo, et grâce au RCS, nous sommes en mesure de proposer différents types d’expériences.”

Valentin Pennetier

Responsable de la communication chez Village Motos

La campagne s’est articulée en différents points :

  • Des messages RCS personnalisés : envoi de messages interactifs incluant le prénom du client, ciblant les clients récents et ceux ayant déjà interagi avec Village Motos.
  • Un carrousel interactif : Présentation d’une sélection d’offres et promotions à travers 4 cards intégrant chacune des boutons d’actions différents.
  • Un lien direct vers le site web : accès simplifié au site web via un bouton d’action dédié.
  • Une Intégration Google Maps : navigation simplifiée grâce à un lien préchargé vers l’emplacement du magasin.
  • Un catalogue numérique intégré : consultation en un clic des derniers modèles et offres spéciales.
  • Une sauvegarde par SMS en canal secondaire : envoi d’un message SMS alternatif aux clients dont le téléphone ne supporte pas le RCS.
  • Une approche omnicanale : association des canaux RCS et SMS pour maximiser la portée et l’engagement.

Nous avons choisi de lancer le RCS pour créer des campagnes avec un contenu plus riche et plus percutant que les campagnes SMS, notamment par l’utilisation des carrousels. L’aspect conversationnel du RCS nous intéressait également énormément pour collecter des données auprès des clients qui répondent ou réagissent aux messages RCS qu’ils reçoivent. Le support d’Infobip a été précieux tout au long de la gestion de la campagne, car ils ont pu répondre rapidement aux questions techniques. De plus, l’interface de leur plateforme était simple d’utilisation pour la création de campagnes et la génération de rapports. Chez Infobip, nous avons trouvé un partenaire alliant une forte expertise mobile, une technologie éprouvée et un support réactif. Grâce à eux, nous avons pu lancer une campagne RCS réussie, nous permettant d’atteindre notre objectif de générer un chiffre d’affaires incrémental pour Village Motos.”

Chloé Belmonte

Creative & Communication Manager chez Digitaleo

Des résultats impressionnants

La campagne RCS menée par le partenariat Digitaleo et Infobip a dépassé les attentes de Village Motos en générant :

  • Un taux d’ouverture de 72 % : bien au-dessus des e-mails classiques (20-30 %).
  • Un taux de conversion 3 fois supérieur : grâce aux fonctionnalités enrichies du RCS.
  • Une augmentation de 40 % de chiffre d’affaires : l’événement “Journées Portes Ouvertes” a surpassé l’année précédente, pouvant être attribué à la campagne.

La campagne RCS a été un véritable succès, comme notre édition record cette année, et l’objectif est de faire encore mieux l’année prochaine.”

Valentin Pennetier

Responsable de la communication chez Village Motos

À propos d’Infobip

Infobip est une société mondiale de communications cloud omnicanales qui permet aux entreprises de créer des expériences connectées à toutes les étapes du parcours client. Accessibles via une plateforme unique, les solutions d’Infobip en matière d’engagement omnicanal, d’identité, d’authentification des utilisateurs et de centres de contact aident les entreprises et les partenaires à surmonter la complexité des communications avec les consommateurs afin de développer les activités et d’accroître la fidélisation. Elle offre une technologie native capable d’atteindre plus de sept milliards d’appareils mobiles sur six continents, connectés à plus de 9 700 connexions, dont plus de 800 sont directes avec les opérateurs. Infobip a été créée en 2006 et est dirigée par ses cofondateurs, le PDG Silvio Kutić, Roberto Kutić et Izabel Jelenić.

Parmi les prix récemment remportés, citons :

  • Infobip nommé Leader pour la troisième fois dans l’IDC MarketScape pour la troisième fois (février 2025)
  • Infobip nommé l’un des meilleurs fournisseurs de CPaaS dans le rapport CPaaS MetriRank de Metrigy (décembre 2024)
  • Infobip nommé numéro un parmi les leaders établis du RCS Business Messaging dans le classement 2024 des concurrents en messagerie RCS de Juniper Research (novembre 2024).
  • Infobip nommé leader dans le Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 pour la deuxième année consécutive (juin 2024).
  • Infobip nommée dans la liste annuelle des entreprises les plus innovantes au monde de Fast Company (mars 2024).
  • Infobip nommé leader dans le CPaaS Leaderboard Report, Juniper Research (mars 2024)

À Propos de Digitaleo

Depuis 2004, Digitaleo, solution qui simplifie le marketing local, accompagne plus de 600 Réseaux pour centraliser ou décentraliser leurs actions marketing.La plateforme SaaS tout-en-un regroupe l’ensemble des outils essentiels au marketing local : presence management, store locator, avis clients, réseaux sociaux, publicités locales, marketing direct, digital asset management, print et goodies. Répondant ainsi aux objectifs stratégiques de ses clients en matière de notoriété, acquisition et fidélisation.Digitaleo c’est aussi 120 collaborateurs dont une agence experte en stratégies nationales et multi-locales, organisée autour de trois pôles :

  • Expertise Ads : campagnes certifiées sur Google, Meta, Pinterest, TikTok.
  • Expertise Créa : conception de concepts créatifs impactants.
  • Expertise Multicanale : leviers traditionnels (SMS, mailing…) et innovants (DOOH, RCS, WhatsApp, TV segmentée…)

NEXT partners with Infobip to enhance fraud detection and messaging experiences

Infobip Signals and RCS capabilities empower NEXT to strengthen customer security and deliver personalised messaging

London, UK, 3 June 2025 – Global cloud communications platform Infobip has partnered with NEXT plc, the leading UK-based clothing brand, to bolster customer security and elevate the messaging experience for the retailer’s customers.

With fraud estimated to cost the UK economy over £219 billion per year, it has never been more important for consumer brands to deploy robust security measures. By leveraging Infobip Signals, an AI and machine-learning powered solution that combats artificially inflated traffic, the collaboration combines Infobip’s advanced communications technology to protect NEXT’s customers against fraud and delivers richer, more secure messaging experiences.

To date, NEXT has been able to block approximately 175,000 artificial messages per month, thanks to Infobip’s AI-powered solution. This proactive approach ensures the reliability and security of NEXT’s SMS messaging, mitigating the risk of fraudulent activity

Recognising the importance of secure, rich messaging, NEXT has also implemented Rich Communication Services (RCS) for Business, powered by Infobip. Multimedia capabilities and verified sender profiles offered through RCS enable NEXT to strengthen brand identity and foster greater trust and confidence among customers. This next-generation messaging platform enhances the value and interactivity of customer communication.

At Next, we are committed to protecting our customers from fraud while continuing to provide the rich, responsive, and reliable communication that they expect from us. To benefit from the latest anti-fraud technology, we partnered with Infobip to help keep both our customers and infrastructure safe from new and emerging threats. Combined, Infobip Signals and RCS will create secure conversational experiences for our customers.”

Raz Razaq

Head of Customer Contact Experience Technology at NEXT

Infobip is helping support one of the UK’s best-known high-street retailers in their mission to provide a safe and seamless customer experience. Our AI-enabled solutions offer peace of mind, while the capabilities of RCS offer a richer customer experience. In the last year, we’ve seen a 500% growth in the adoption of RCS, a testament to the desire from brands like NEXT to offer customers an elevated experience, delivering personalised and conversational interactions. We look forward to continuing to provide first-class customer experiences through this collaboration.”

James Stokes

Head of Enterprise, UK and Nordics at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
    Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

About next

NEXT plc is a leading UK-based retailer offering clothing, footwear, and home products. With a focus on customer experience and digital innovation, NEXT serves millions of customers across the UK and internationally.

Infobip and Bayobab partner to transform SMS services in Africa 

Bayobab, a wholly-owned subsidiary of MTN Group, has signed a five-year deal with Infobip. The new collaboration simplifies messaging for brands with advanced technology.

Vodnjan, Croatia, February 26, 2025 – Infobip has entered a strategic five-year partnership with Bayobab, a leading African digital connectivity provider. Bayobab will use Infobip’s Communication Platform as a Service (CPaaS) Customer Modules and Routing management to handle campaign management, APIs, and analytics and deliver SMS across Africa and beyond. Bayobab will also access Infobip’s security solutions such as a best-in-class firewall to ensure the safety of their mobile subscribers. With this partnership, Bayobab is streamlining its SMS connectivity and reducing associated administrative costs.  

Bayobab is a leading connectivity and infrastructure provider in Africa which operates extensively across the continent, boasting over 115,000 km of fiber cable. Bayobab provides access to and manages, directly or indirectly, 24 subsea cables, along with over 70 Points of Presence (PoPs) across Africa, Europe, and Asia.   

Traditionally, brands had to connect individually with each Mobile Network Operator (MNO) within the MTN Group to terminate SMS. With Infobip’s CPaaS enablement platform modules, Bayobab simplifies this process so that brands and aggregators can now securely connect once and terminate traffic to MTN and other operators. This solution offers enhanced control, security, reporting, and efficiency, benefiting brands, mobile operators, and message recipients. 

Kedar Gupte, Chief Mobility Business Officer at Bayobab, said: “We wanted to simplify how brands manage messaging in Africa with a single access point, high-quality service, and necessary controls. Our partnership with Infobip equips us to do this on a large scale and is crucial for tapping into Africa’s growth potential, where consumers demand messaging solutions, chat apps, and internet access.” 

Our partnership optimizes Bayobab’s SMS connectivity and routing across Africa, supporting its expansion plans. We invested heavily in our CPaaS enablement capabilities, which now serve MNOs worldwide with top-tier security and efficiency. Infobip has been managing global SMS traffic since 2006. We excel in the messaging ecosystem with the latest technology, secure processes, and best practices. Extending this to large entities is a logical next step. The timing is right for more mobile operator groups to adopt a hub approach and maximize their messaging opportunities.” 

Matija Ražem

Chief Commercial Telecom Officer at Infobip

Infobip’s CPaaS enablement modules, now available to all MNOs, include the following: 

  • Best-in-class CPaaS platform: campaign and ID management, bulk messaging, usage reports 
  • Route management: source, destination, quality, volume, percentage, time, traffic type 
  • Revenue protection: grey route detection, automated penetration testing, least cost, minimum margin 
  • Unified reporting: management overview, partner access, flexible interface, trends analysis 
  • Onboarding: online visibility and onboarding for all brands, partners, and suppliers 

These items are a critical component of Infobip’s significant CPaaS enablement solution. It can integrate core telco network capabilities with RCS MaaP building blocks and Camara-compliant network APIs. Infobip’s CPaaS enablement solution and Developer Experience network will help telecoms monetize CPaaS opportunities more efficiently. It marks a major step for Infobip to democratize the messaging ecosystem globally, hand in hand with telcos. 

About Infobip

 Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.    

Recent award wins include:   

  • Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025)   
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)    
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)    
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)   
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)   
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)   
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)   
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)  

  

Infobip recognized as AIT Fraud Prevention Leader by Juniper Research

Vodnjan, Croatia, January 9, 2025 – Global cloud communications platform Infobip has been recognized as the number one provider among Established Leaders in the Artificially Inflated Traffic (AIT) Fraud Prevention market by Juniper Research. The analyst firm has ranked Infobip first of 18 vendors in its Competitor Leaderboard for AIT Fraud Detection Solution Vendors 2024.  

Juniper Research scores vendors across 11 criteria, including but not limited to their size of operations in the AIT prevention market, the extent and breadth of relevant partnerships, market coverage, and product strength. Infobip scored highly across each of these and three further categories.  
 
Overall, Infobip was ranked as the Leading firm because it offers a comprehensive solution to AIT fraud detection and prevention strategies, including its ‘Infobip Signals’ solution, which detects AIT by monitoring phone number behavior, ranges, and types. 
 
Helping set Infobip aside from others in the market is its use of artificial intelligence (AI) and machine learning (ML) algorithms to detect and block OTP traffic, ensuring automated protection for enterprises.  
 
Georgia Allen, Research Analyst at Juniper Research, said: “Infobip has a comprehensive solution to combat AIT fraud, with a significant messaging client base to inform future AIT detection and prevention strategies. Infobip’s growth into markets in North America and Western Europe is critical when considering the high levels of AIT fraud in these regions, therefore making them key regions for AIT prevention solutions. Infobip offers several AIT prevention solutions, with Juniper Research highlighting the ‘Infobip Signals’ solution as a crucial tool in blocking AIT fraud, with differing levels of aggression depending on the enterprise’s needs.” 

Juniper Research has recognized Infobip as the leading provider of AIT Fraud Prevention solutions globally for our exceptional capabilities and products. With the support of our customers who partnered with us, we brought Signals – our risk detection solution – to life. Leveraging the newest technologies, Signals has already demonstrated its impact, exposing AIT fraud hotspots worldwide and saving our customers millions of dollars. We will continue to innovate and invest in preventing AIT fraud and protecting our customers and the wider messaging ecosystem.” 

Goran Juršić

VP of Business Intelligence at Infobip


Access the report: link 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include: 

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

Jan 9th, 2025
3 min read

Infobip and Telekom Business Europe partner to help businesses connect with customers

Vodnjan, Croatia, December 17, 2024 – Global communications platform Infobip and Europe’s leading enabler of B2B digitalization, Telekom Business Europe, have partnered to enhance the telco’s communication platform solutions. This new cooperation helps businesses across Europe establish an omnichannel presence and connect with customers on their preferred channels.

Nearly all enterprises are using AI-enabled communications platforms to improve their digital competitiveness, and consumers want to reach brands on their favorite channels. Therefore, businesses and brands globally must be able to reach their customers across a range of channels.

Telekom Business Europe’s cloud-based and AI-enabled communication platform, powered by Infobip, enables businesses of all sizes to improve their marketing, sales, and support by unifying their communication. The centralized communication platform offers an intuitive interface and seamless access, enabling businesses to engage with customers from any location, at any time, through their preferred communication channels, including Rich Business Messaging and Network API use cases.

Telekom Business Europe will gradually launch the solution in different national markets across Europe.

Igor Marušić, CPaaS Lead at Telekom Business Europe, said: “Our extensive partnership with global CPaaS leader Infobip will help European businesses boost their productivity and set a clear path to future growth. On top of voice and SMS, which remains the most important messaging channel and one that’s still growing, we’re now expanding our portfolio with new channels, including RCS, WhatsApp, Viber, Apple Messages, and social media. By implementing the communication platform, we’re underpinning our strength in our core channels while also creating new revenue streams and seamlessly adapting to the latest communication trends and customers’ needs for omnipresence.”

The partnership combines the strengths of both companies to create a powerful and highly versatile communication platform eco-system to help businesses improve customer experience. Moreover, our partnership accelerates digitalization in the European business-to-business market by offering new ideas and tools to the markets. This eco-system is complemented with connected chatbots, contact centers, and marketing campaign services, which are all part of the Infobip platform.”

Matija Ražem

VP of Business Development

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
Dec 17th, 2024
3 min read

Infobip named in Fast Company Middle East’s Most Innovative Companies 2024 list

November 29, 2024 – Dubai, United Arab Emirates – Infobip was honored in the Fast Company Middle East’s prestigious Most Innovative Companies 2024 list in the retail category. This recognition shines a spotlight on Infobip’s game-changing impact within its industry and region.


The award was presented at an exclusive event at the Hilton Dubai Palm Jumeirah, where over 200 pioneers, visionary entrepreneurs, venture capitalists, and influential business leaders gathered to celebrate the best in innovation. This year’s gathering highlighted how creativity fuels transformation, with companies making bold, future-defining decisions shaping a better tomorrow.

Being named to Fast Company’s Most Innovative Companies list is a testament to our commitment to transforming customer communications in the Middle East through cutting-edge technology”

Alma Numic

VP General Manager EMEA at Infobip


Fast Company Middle East received hundreds of nominations, with organizations competing across various categories, including artificial intelligence, sustainability, fintech, healthcare, and retail. A dedicated team of editors meticulously evaluated each entry, recognizing companies that have not only excelled in their respective sectors but have also demonstrated resilience and forward-thinking strategies.

The Most Innovative Companies 2024 list includes 49 standout companies from across the region, celebrated for reshaping industries such as artificial intelligence, retail, enterprise, and more.

Ravi Raman, Publisher of Fast Company Middle East, stated: “The growth of the Most Innovative Companies list in the Middle East indicates how companies in the region are focusing on innovation, using technology and strategy. It is a testament to the leadership and a highly conscious consumer base.”


About Fast Company Middle East


Fast Company Middle East is the region’s leading business media brand, focused on innovation, technology, business, and leadership. In addition to its online platform, Fast Company Middle East hosts awards and events like Most Creative People in Business, Innovation By Design Summit, and Most Innovative Companies.


About Infobip


Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.


Recent award wins include:

● Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)

• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)

• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)

• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)

• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)

• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)

• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

Nov 29th, 2024
3 min read

Infobip forecasts growth in online sales this Black Friday

Infobip predicts record ‘shopping month’ as discounts spread across November
Conversational customer experiences to boost engagement and drive sales this year

Vodnjan, Croatia, 12 November 2024 – Global communications platform Infobip forecasts more than $10 billion in online sales in the US this Black Friday based on predicted messaging volumes. Infobip expects SMS interactions on its platform on Black Friday to increase by 25% this year, up from 1.3bn in 2023 to nearly 1.7bn. Following the market movement and consumers’ shopping behaviour, the company forecasts Black Friday online sales across the US to increase from $9.8 billion in 2023 to $10.5 billion in November.


 
Infobip forecasts a 7% increase in Black Friday online sales in 2024, following a similar increase from 2022 to 2023 when sales grew from $9.1 billion to $9.8 billion. As the largest SMS provider in the US and one of the main SMS vendors with a global traffic offering, the company expects global SMS interactions on its platform on Black Friday to be 120% higher than a normal day in November as brands seek sales.
 
In Europe, based on a survey data, Infobip forecasts that total spend for Black Friday and Cyber Monday will reach €7.425 billion, with Black Friday contributing €4.3 billion and Cyber Monday accounting for €3.125 billion. Infobip also predicts while both the US and Europe show a trend toward more cautious spending, the US is likely to see a higher volume of big-ticket purchases, with 14% of US survey respondents saying they are willing to spend more than $1,000 on Black Friday, compared to only 4 to 8% of respondents in Europe.
 
Infobip has also identified that the volume of messages is directly correlated to overall market sales during Black Friday & Cyber Monday. According to the company’s latest global messaging trends report, of 473 billion messaging interactions, 137% came from mobile application messaging, whether for marketing, support or commerce purposes.
 
The firm also expects rich conversational communications channels to increase significantly this year. The firm predicts global Rich Communication Services (RCS) interactions to grow 7.5 times this year. Infobip also forecasts that WhatsApp interactions worldwide will grow by nearly two-thirds.

 

Black Friday and Cyber Monday shopping events are no longer just about one weekend. Instead, our data shows they are starting earlier and extending further. We now see a ‘shopping month’ as deals are spread across November. Retailers and eCommerce firms hope to attract cost-conscious consumers waiting for the best deals and discounts, driven by economic impacts which makes customers seek for better pricing and offers. We predict that rich messaging – Rich Communication Services (RCS) – will emerge as an essential channel for shoppers following its adoption by Apple. We expect retailers to focus on hyper-personalization to drive a more conversational customer experience and boost sales.”

Ivan Ostojić

Chief Business Officer at Infobip

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

● Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)

● Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)

● Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

● Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)

● Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)

● Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)

● Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)

● Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)

● Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)

● Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

Nov 12th, 2024
3 min read

Infobip Shift 2024: A Record-Breaking Tech Spectacle in Zadar, with Expansion Plans into Asia

Zadar, September 18, 2024 – The latest edition of Infobip Shift, the largest developer conference in this part of Europe, has concluded in Zadar, setting new attendance records. The event welcomed over 5,500 visitors during three days of exciting programs. With 125 speakers—more than ever before—participants enjoyed a wide range of lectures, workshops, and panels on the most pressing topics in the software industry and the world of startups.

The conference kicked off on September 15 with informal events held at three locations across Zadar. Over the following two days, Infobip Shift took over the 15,000 m² of the ŠC Višnjik complex, transforming the sports venue with an impressive production setup.

A Global Gathering of Tech Leaders

Infobip’s co-founder and CTO, Izabel Jelenić, opened the conference, stating:

Year after year, the growing number of visitors and speakers confirms the increasing significance of Infobip Shift within the global tech community. This year, we are especially proud of the quality of the talks, which featured experts from various fields. We covered essential topics for developers, and I believe our attendees had the chance to significantly expand their knowledge and develop new skills in an inspiring environment.”

Izabel Jelenić

Infobip’s co-founder and CTO

According to ticket sales, attendees came from over 40 countries across five continents, from the USA to Norway, Nigeria, Hong Kong, and Australia. We truly brought together developers from all over the world. The presence of over 770 companies, represented by employees, speakers, and partners, is a testament to the potential for new connections, projects, and collaborations. This is the true value of Infobip Shift,”

Nikola Radišić

Infobip Shift team lead

The event’s themes spanned artificial intelligence, cybersecurity, software development, and engineering team management, spread across six stages. The startup stage featured panel discussions with successful entrepreneurs, professors, and scientists, and innovative startups showcased their ideas to the public and potential investors.

Global Expansion on the Horizon

This year’s event in Zadar marked Infobip’s second conference of 2024, following the American edition in Miami five months earlier. Infobip is already planning a return to the US next year, along with an ambitious expansion to a third continent—Asia.

We are thrilled with this year’s record-breaking Infobip Shift in Zadar. However, our focus is already shifting to the next editions. Alongside the Croatian event, we will return to the US next year, and we’re excited to announce plans for a conference in Asia, home to the largest developer population in the world. We can’t wait to bring them together through Infobip Shift.”

Nikola Pavešić

Director of Developer Experience and Startups at Infobip

Infobip Shift in Zadar once again cemented its position as the leading tech event in this part of Europe. With future editions planned across other continents, the conference continues to build its reputation as a key platform that unites and empowers the global developer community.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023) 

Infobip Shift Zadar Conference Expands to Three Days

One of Europe’s premier tech events is returning to Croatia, bringing together industry leaders, international experts, and visitors from around the globe

Zagreb, June 13, 2024 – Infobip Shift, the largest developer conference in Southern Europe, will be held in Zadar, Croatia from September 15 to 17 this year. For the first time, the popular tech event will span three days, gathering thousands from the global IT industry for the fourth consecutive year.

The conference kicks off on Sunday, September 15, with several smaller, diverse, and informal tech events across various locations in Zadar. The main event continues over the next two days at SC Višnjik.

“Infobip Shift strives to offer something new to attendees each year, enhancing the program, production, and additional content. Extending the conference to three days seemed like a logical step. It provides more opportunities for networking, which is a key reason many attend Shift. Equally important are the presentations from over 80 renowned speakers on six stages. Our goal is to continuously invest in the conference, increasing the value for our attendees. By expanding the program, we aim to elevate the quality and set new standards for tech events.”

Nikola Radišić

Head of Shift Team

Highlights and Keynote Speakers

The experts from tech giants such as Microsoft, Spotify, and Reddit will be present alongside companies well-known to developers like Postman, JetBrains, and JFrog. The conference will feature workshops, an EXPO hall with 30 exhibitors, and indoor and outdoor spaces for meetings and relaxation between sessions.

“This year’s topics at Infobip Shift include ubiquitous AI, increasingly critical cybersecurity, and perennial subjects like programming tools, front-end and back-end development, and cloud computing. We’ve shaped the program based on industry-relevant topics and feedback from last year’s attendees. While it is impossible to cater to everyone’s taste, we aim to ensure all attendees leave Shift with new knowledge and skills,” Radišić added.

Special Programs and Global Reach

A special program will be held in Infobip’s Startup Tribe hall, featuring booths of the most interesting domestic and international startups, panels, and talks vital for anyone starting or considering a startup. The pitching competition will spotlight startups, allowing them to present their products to a panel of experts and a range of global investors who may offer advice and possibly investment.

A Globally Recognized Brand

Infobip Shift has grown into one of Europe’s largest developers conferences and, with its American edition in Miami, forms a globally recognized brand among IT professionals.

” Our goal remains – to empower and support the developer and startup ecosystem. The upcoming Infobip Shift event will be comparable to the leading tech conferences worldwide,” concluded Nikola Pavešić, Infobip’s Director of Developer and Startup Relations. For impressions from last year’s event, watch the video, and for more information on the conference, program, and tickets, visit Infobip Shift’s official website.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
Jun 13th, 2024
3 min read

Infobip supports the launch of Podravka’s ‘SuperfoodChef-AI by Coolinarika’ to champion healthier eating

Developed for Podravka by Infobip and 01 Content & Technology – C3 Croatia, the cutting edge AI assistant helps people in Croatia discover superfood recipes and encourage healthier meal choices

Vodnjan, Croatia, 22 February 2023 – Global cloud communications platform Infobip has joined forces with Podravka Group, one of the leading Croatian multinational companies, and digital agency 01 Content & Technology – C3 Croatia, to launch “SuperfoodChef-AI by Coolinarika”. The cutting edge artificial intelligence (AI) assistant is a testament to the power of responsible AI, designed to empower users to make healthier food choices and address rising obesity rates in Croatia.

The “SuperfoodChef-AI” is an engaging digital assistant integrated into Coolinarika, the mobile and web application owned by Podravka, which has over 700,000 monthly users and is the largest culinary platform in Croatia. With 65% of Croatian adults and 33% of children aged 8-9 classified as overweight, the AI assistant serves as a crucial tool to educate and nudge users towards healthier eating habits. Through the SuperfoodChef-AI chatbot, users of Coolinarika can converse with an AI assistant to access relevant recipes from a database of 500 nutritionally balanced recipes approved by nutritionists and based on the user’s request. This AI assistant is a chef, a nutritionist and a friend at the same time – who can both provide recipes and educate and inform users on 80 different superfoods and how to use them in their diet.

The collaboration between Infobip, Podravka and 01 Content & Technology – C3 Croatia drew together international teams of digital strategists, AI specialists and engineers, designers and programmers, content and UX experts and brand communication strategists. Podravka’s decision to partner with Infobip was based on Infobip’s proven expertise in creating intelligent chatbots, mastery of AI and Natural Language Processing (NLP) technologies, and the ability to integrate seamlessly with existing systems.

The result is a sophisticated and user-friendly experience across various communication channels. The Gen-AI solution – the first of this kind in the region’s food industry – was custom built with Infobip’s chatbot building platform Answers, using Microsoft’s Azure OpenAI Service to provide rigour in responsible Gen-AI.

Initial user results point to a significant increase in engagement, especially among younger demographics. Within the first 90 days of its soft launch, the “SuperfoodChef-AI” exchanged 343,792 messages with 101,429 users, leading to an 18% conversion rate to engaged users and a 31% increase in overall time spent on the site. The chatbot’s popularity with Gen Z and Millennials is particularly notable, indicating a promising trend in those generations seeking out digital solutions for healthier living.

Gen-AI is transforming how organisations interact with their users across the board, from retail and financial services, through to healthcare and other social services. This collaboration with Podravka and 01 Content & Technology – C3 Croatia highlights the benefits of AI for good. At Infobip, we strive to play a key role in shaping future communications, and we are delighted to support this innovative project.”

Silvio Kutić

CEO at Infobip

Martina Dalić, President of the Management Board at Podravka, added: “With the implementation of AI on one of its most recognizable platforms, Podravka confirms its focus on innovation and the use of new, modern technologies, not only in production processes, but also in communication with

consumers. At the time it was created, Coolinarika was an innovative and unique step forward in the world of the food industry and, today, it is one of the most visited websites in Croatia, with almost 70,000 users every day. The development of its own AI assistant is another step forward in improving user experience on the Coolinarika platform, as well as Podravka’s relationship with its consumers in general.”

Ana Plišić, Partner and Creative Director at 01 Content & Technology – C3 Croatia, commented: “Croatians are among the most overweight nations in the EU. In order to help Coolinarika address this issue our mission was simple: to create a cutting-edge AI-powered solution that understands users’ needs, promotes healthier choices, maintains trust, enhances personalization, and empowers well-being.”

In September 2023, Infobip was recognized for its ability to execute and completeness of vision in the first Gartner Magic Quadrant™ for the Communications Platform as a Service (CPaaS) market.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
About Podravka

Podravka Group is a Croatian multinational company headquartered in Koprivnica. It operates in two segments, Food (Podravka Inc. Koprivnica, Žito Ltd. Ljubljana, Mirna Inc., Rovinj) and Pharmaceuticals (Belupo Inc. Koprivnica), with a portfolio of more than 1,800 products. It exports to more than 60 countries around the world and has its own distribution network in 16 of them. The Podravka Group operates in accordance with the principles of sustainability and is an innovative leader with a number of strong brands in its portfolio, such as Vegeta, Dolcela, Podravka, Žito, Zlato polje, Lino, Eva, Neofen, Lupocet and many others.

01 Content & Technology – C3 Croatia

01 Content & Technology is an integral part of Berlin based C3 Creative Code and Content, the largest and most successful content marketing group in Europe and one of the leading digital agencies in Germany. 01 Content & Technology was founded in 2020 in the belief that the most effective way to develop premium digital products and services in a rapidly changing environment is to apply simple practices in a highly disciplined, iterative process, creating an environment that encourages innovation. We focus on delivering data-driven and AI-powered digital communication solutions, conversational experiences and advanced analytics. The core principle is to combine creativity with AI & data-driven decision-making, enabling businesses to communicate to their target audiences effectively. 01 Content & Technology is among the most awarded young digital agencies in Croatia.

Feb 22nd, 2024
5 min read