LONDON, UK – 22 April 2026 – As football fever prepares to grip the globe, Infobip highlights how brands can leverage WhatsApp to maximise engagement during this summer’s tournament. 

With this summer’s tournament set to drive record-breaking fan engagement, WhatsApp will be at the center. The scale of the opportunity is well-established: during the final of the 2022 tournament, WhatsApp peaked at 25 million messages per second¹, with 89% of fans acting after seeing sports content on social platforms². Through features like click-to-WhatsApp ads and Flows, brands can deliver rich, interactive experiences that meet fans where they are. Infobip highlights three winning tactics brands can deploy: 

1. Convert excitement into action. The tournament is filled with exciting moments – dramatic goals and surprising results. Brands can seize these moments with engaging marketing, including quizzes and polls that reward engagement. 
2. Deliver excellence when customers need it. For e-commerce, delays to orders made before kickoff or ahead of big games risk losing customer trust. AI-powered responses can help tackle volume spikes, while maintaining quality. Sending proactive updates like, “Your order is out for delivery – arriving in time for the match” reduces follow-up. 
3. Build trust amid times of heightened risk. Major events bring increased transaction volumes and higher risk of fraud. 79% of consumers are more likely to message a business when they’re confident it’s legitimate³. Using official business accounts signals legitimacy. 

Find out more about how sports fan engagement can excite audiences and grow loyalty. 

[1] Mark Zuckerberg, Facebook, December 2022

[2] “Beyond the Highlights: Meta Consumer Sports Research 2025,” Meta and National Research Group (NRG), September 2025

[3] Business Messaging Usage Research by Kantar. (Meta commissioned online study of 11,056 online adults in US, FR, DE, UK, ES, IN, MX, BR, ID, TH, VN, MY, PH, CA, AR, CO, TR, SG, KSA, UAE, NZ, and AU, April/September 2025)

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

London, 15 April 2026 – New research from AI-first cloud communications platform Infobip shows that the era of simple, one-way notifications is over. Drawing on data from 628 billion mobile interactions in 2025 and 3.8 trillion messages over the past 20 years, Infobip’s Messaging Trends Report 2026 uncovers how UK businesses’ interactions with customers have shifted. 

Infobip’s research reveals that the market is moving towards rich, conversational channels. RCS penetration in the UK has reached 70%, partially fuelled by security concerns on other channels. With rising “smishing” attacks, verified sender markers on RCS are critical for maintaining consumer trust. 

While SMS remains a consistent, reliable channel, accounting for 62% of global traffic and growing 27% in the UK, RCS (Rich Communication Services) adoption has skyrocketed in the UK, recording a 174% increase in traffic year-on-year. 

The report also found that reliance on a single communication method is in serious decline. Ten years ago, 73% of platform traffic was single channel, but by 2025, this dropped to just 2.3%. Nearly 98% of interactions now span multiple channels. 

WhatsApp remains dominant, with 85% penetration in the UK, 5x growth year on year. At the same time, Agentic AI has emerged as the next frontier for UK businesses. Moving beyond simple chatbots, AI agents can now orchestrate autonomous, goal-driven customer journeys across WhatsApp, RCS, and Email. 

For more, see the full Messaging Trends Report 2026 here. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

• Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

LONDON, UK – 30 March 2026 – The final weeks leading up to the 5th April tax year deadline marks an important period for financial institutions, fintechs and neobanks competing for ISA subscriptions. When UK savers paid £57 billion into Cash ISAs alone in 2025, it’s clear there’s a large available market¹. However, in a competitive landscape, communication is key. Engagement needs to come at the right time, on the right channels, and with the right message to secure deposits.  

Based on its work with fintechs, AI-first cloud communications platform Infobip, sees that leveraging the channels savers use with their families and friends, alongside intelligent automation, supports engagement.  

While fintechs are rich in customer data, this information often lives in separate systems, preventing hyper-personalisation and seamless digital experiences. By adopting Agentic AI systems, such as Infobip’s AgentOS, businesses are unifying customer data and reaping the benefits of approaching communication holistically – engaging on preferred channels, like WhatsApp, with personalised messages, delivered at the right time. 

Unlike legacy automation, Agentic AI is personal and proactive. Guiding savers through eligibility checks, funding decisions and onboarding steps in real time, reducing friction at the ISA season crunch point.  

Infobip clients in regulated industries have reported retention increases of more than 7% with omnichannel communication strategies.² In addition, unified data enables consistent, context-aware engagement across all channels, including savings nudges on payday and sentiment-aware customer service, which escalates to a human if required.  

[1] https://www.ajbell.co.uk/group/news/cash-isas-see-record-ps57-billion-inflows-2025-savers-rush-cut#:~:text=Share:,them%20than%20paid%20into%20them.

[2] https://www.infobip.com/blog/multichannel-communication

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

LONDON, 23 February 2026 – The UK travel industry potentially faces another season of travel chaos this summer. The EU entry-exit system is predicted to increase immigration delays, while the sector is still facing post-Brexit staff shortage, threatening long queues, delayed and cancelled flights, and unhappy passengers. Global cloud communications platform, Infobip, highlights that travel brands must prioritise Agentic AI driven customer engagement to navigate this volatility and deliver timely, communication to improve operational efficiency and passenger experience.

Easing travel chaos with intelligent messaging
Proactive AI-driven engagement is becoming a critical buffer against travel chaos. By delivering automated information via preferred channels like WhatsApp and Rich Communication Services (RCS), airlines can prepare passengers for airport checks with live statuses, and logistical reminders.

This goes beyond simple alerts. Agentic AI autonomously resolves complex queries – like tracking baggage or rebooking flights – freeing up ground staff to manage on-site issues. It transforms the customer journey from stressful to stress-free.

Virgin Atlantic has successfully enriched passenger journeys at London Heathrow in partnership with Infobip. By implementing a WhatsApp chatbot, they increased online check-in rates by 11%. Significantly reducing airport congestion, and providing real-time flight information, ensuring passengers are prepared before they arrive at the terminal.

Simon Langthorne, Head of CRM at Virgin Atlantic, commented: “Empowering our guests with convenient, real-time notifications via WhatsApp not only enhances the customer journey but also streamlines our airport operations.”

Driving sales and satisfaction
This strategy also contributes to revenue growth. By engaging customers on conversational channels, brands can move passengers from awareness to booking within a single conversation.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

• Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

LONDON, 27 November 2025 – Global cloud communications platform Infobip today unveiled its top five customer experience and technology trends set to shape the UK market in 2026. The forecast highlights a year defined by AI-driven personalisation at scale, richer conversational channels, and a growing focus on responsible innovation in customer engagement.

Infobip’s key predictions in customer experience, conversational communications and technology include:

1. AI-powered hyper-personalisation at scale: Businesses will move beyond simple product recommendations to deliver real-time, context-aware experiences powered by AI. From messaging to logistics, customer journeys will be driven by behavioural, location, and intent data. This will result in interactions that feel dynamic, relevant, and human.
2. The rise of rich conversational channels: With SMS facing growing regulatory and security challenges, channels such as Rich Communication Services (RCS) and AI-powered assistants will define brand communication. Expect more interactive, visual, and intelligent conversations between customers and businesses – throughout the full customer lifecycle.
3. Responsible AI and data sovereignty: As AI adoption accelerates, so will scrutiny over data control and compliance. Infobip predicts greater demand for regionally hosted, transparent, and governance-ready AI solutions that balance innovation with accountability, driving customer trust.
4. The next generation of customer experience: AI is evolving from passive assistance to agentic intelligence. It will anticipate customer needs, guide decisions, and personalise interactions in real time. CX leaders must rethink experience design to embrace this new era of proactive, conversational engagement.
5. Smarter messaging, smarter strategy: With devices increasingly filtering or summarising Application-to-Person (A2P) messages, UK brands must shift toward trusted, interactive channels like WhatsApp or RCS. Delivering relevant, opt-in, and value-driven communication will become the new benchmark for customer engagement.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

LONDON, 27 November 2025 – Leading global communications platform Infobip expects that UK fintech companies will focus on consolidation, compliance and embedded experiences in 2026, driving a new wave of innovation in financial services communications.

Infobip’s 2026 fintech forecast highlights three key trends:

1. Embedded experiences: Fintech companies will increasingly integrate services such as promotional messaging and payments directly into their platforms, creating frictionless financial transactions and smoother user journeys.
2. Compliance-focused AI: AI will drive personalisation while fully aligning with privacy regulations and user control, ensuring innovation does not come at the expense of trust.
3. Data sovereignty: Increased scrutiny on data residency and AI compliance will push fintech companies to prioritise transparency, security, and governance in all technology decisions.

Looking at the broader financial services landscape, Infobip forecasts that by the end of 2026, 83% of banks will adopt AI for customer support. However, 71% will still rely heavily on human agents for complex inquiries, underscoring the importance of balancing technology with the human touch in delivering customer experiences.(1)

1 Stats from the Infobip Conversational CX Maturity Report: https://www.infobip.com/conversational-cx-maturity-report/banking

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

LONDON, 27 November 2025 – The UK retail sector is on the verge of a major transformation as AI evolves from a digital support tool into an agent that actively shapes customer journeys in real time. Leading global communications platform Infobip forecasts that in 2026 “Agentic AI Commerce” will become the new norm for UK retailers, enabling hyper-personalised shopping experiences.

Key highlights of Infobip’s 2026 retail forecast include:

1. AI-powered hyper-personalisation: Retailers will leverage behavioural, location, and intent data to deliver truly tailored, dynamic experiences that increase engagement and conversion rates in real-time.
2. Agentic AI reshaping customer interactions: AI will evolve from passive assistance to proactive engagement, anticipating needs and personalising experiences across all touchpoints.
3. Rise of Rich Conversational channels: Rich Communication Services (RCS) and WhatsApp will become mainstream platforms for conversational commerce in the UK, offering more visual, interactive, and intelligent brand-customer interactions.
4. Smarter messaging for smarter devices: With increasing message filtering and summarisation on consumers’ devices, brands must adopt richer, trusted channels to ensure their communications are welcomed and relevant.
5. Loyalty programs evolution: Traditional loyalty schemes will transform into hyper-personalised, data-driven ecosystems built on first-party and zero-party data, with transparency and trust as key differentiators.
6. Addressing the high cost of returns: Returns is a high financial and environmental-cost problem for the retail sector, particularly in fashion. AI is set to become pivotal in reducing these costs by anticipating and managing behaviour in buying patterns which lead to high returns. In the pre-sale journey AI can identify multiples in different sizes in baskets, for example, and help customers make a choice based on previous purchases and sizing guides.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Vodnjan, Croatia – 20 November 2025 – Global cloud communications platform Infobip has been awarded Silver at this year’s The Drum Awards Festival, recognised in the B2B Partnership or Collaboration category for its innovative work with the MoneyGram Haas F1 Team.

Infobip’s partnership with the MoneyGram Haas F1 Team was selected for its innovative approach to sports fan engagement and its ability to bring the action and information from inside the race pit walls into fans’ pockets. In collaboration with the MoneyGram Haas F1 team, Infobip encouraged MoneyGram Haas F1 Team fans to opt in to ongoing content via WhatsApp or RCS messaging channels. Existing MoneyGram Haas F1 Team app users could receive in-app updates, powered by an AI engine that tailored content and cadence accordingly.

The partnership has achieved impressive results already. The Miami race partnership launch featured a hero video, fan hub, and media roundtable. Within 14 days, the story landed in 503 articles, with 688M potential reach, £2.25M AVE, and 79% positive sentiment.

At the Italian race in Monza, Infobip and the MoneyGram Haas F1 Team launched an interactive quiz to boost sign-up. Social ads challenged fans to test their MoneyGram Haas F1 Team knowledge for prizes. Results beat benchmarks: engagement and conversion soared, with cost per sign-up at £0.20 – nearly 80% below industry norms.

Commenting on the win, Ben Lewis, Vice President of Marketing & Growth at Infobip, said:

The award recognizes the strength of a multi-year strategic partnership between Infobip and MoneyGram Haas F1 Team, which seeks re-imagine how fans connect with a team via digital communications. The collaboration leverages Infobip’s omnichannel messaging and conversational technology to deliver richer, personalized fan experiences around race weekends.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billionmobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024) 

London, UK, 28 October 2025 – Global cloud communications platform Infobip’s 2025 shopping season survey has revealed the festive period really does start earlier each year.[1] Nearly half of consumers (47%) now expect to receive promotions by the end of October with a further 31% preferring early November. The findings highlight a clear shift in consumer behaviour, with shoppers eager to plan ahead and brands needing to respond earlier to capture attention.

The study also shows that personalisation and AI are driving the shopping experience:

• 76% of consumers say personalised offers are important in their decision making
• 66% trust AI to handle simple shopping tasks like order tracking or product recommendations.  

The winning formula for businesses looking to engage customers this shopping season is a combination of timing, channel and relevance. Key insights include:

• Early is the new on time – Globally, 47% of shoppers expect promotions to drop by late October or earlier, and 31% want them in early November.
• Personalisation is a must – 76% of shoppers value personalised offers, with irrelevant or over-targeted campaigns being seen as intrusive by 8%.
• Speed matters – Effective engagement must extend beyond purchase. 90% say order confirmations within minutes are essential during the holidays.
• AI is gaining trust – 66% of shoppers trust AI for simple tasks like order tracking or product recommendations. 16% trust AI suggestions as much as human ones.
• Omnichannel engagement is mandatory – Email remains a leading channel for holiday promotions, but WhatsApp, SMS, RCS and app notifications are catching up fast.

Read the full report here: https://www.infobip.com/blog/shopping-season-survey

[1] Research was conducted on 1,600 respondents from eight key markets: the US, the UK, France, Spain, Brazil, India, Australia, and the Philippines.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.  

Recent award wins include:

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

Manama, Bahrain, 16 October 2025 – Batelco by Beyon has signed a strategic partnership with Infobip, a global leader in cloud communications, during GITEX Global 2025, one of the world’s largest technology events taking place in Dubai until 17 October.

Through this partnership, Batelco will launch an Omni-Channel platform powered by Infobip, a Communications Platform-as-a-Service (CPaaS) solution designed to empower businesses, particularly in the SME, banking and finance sectors to change the way they connect with customers.

This dynamic multi-channel communication platform enables businesses to engage with their customers seamlessly across multiple touchpoints, including SMS, WhatsApp, email, voice, in-app messaging, and more, all through a secure and unified interface.

With its advanced API capabilities, the platform integrates easily into existing business systems, providing real-time analytics, custom automation, and enhanced operational efficiency. This empowers businesses to adapt strategies, scale communication, deliver personalized customer experiences, and maintain robust data security and full regulatory compliance while delivering exceptional customer experiences.

The new platform intelligently selects the most efficient communication route for each interaction and ensures secure and reliable message delivery. This guarantees fast, consistent, and effective message delivery, helping businesses enhance engagement, strengthen relationships, and build lasting customer trust.

This partnership embodies the shared dedication of Batelco and Infobip in supporting local businesses and organizations to achieve digital excellence and maintain a competitive edge amid a rapidly evolving digital landscape.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
• Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
• Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
• Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
• Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
• Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)

About Batelco by Beyon

Batelco by Beyon is the leading provider of innovative telecommunications and digital services that connect and empower people, enable businesses, and enrich society.Batelco serves the enterprise, consumer, government and global markets in one of the most competitive environments in the MENA region through its comprehensive portfolio which includes fixed and mobile telecoms, internet connectivity, cloud services, and Data Center solutions. With sophisticated infrastructure solutions. Batelco offers dependable and diverse solutions to meet growing international capacity demands. Batelco also has major infrastructure projects in the pipeline including participation in the SEA-ME-WE 6 international cable, Al Khaleej Cable the company’s first fully owned subsea cable, and a new state-of-the-art Data Centre. For more information, please visit www.batelco.com