Product Updates Q3 2025

Welcome to our Q3 Product Update! As we closed another exciting quarter, we’re thrilled to share the latest features, improvements, and innovations designed to help you grow, engage, and simplify customer communication. 

Jelena Filipaj Product Marketing Manager
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Faster, smarter, more human and at global scale

For Q3, we’ve focused on efficiency, personalization, and seamless scale. From WhatsApp Business Calling and AI-powered Vocalize to ready-to-use WhatsApp templates, smarter RCS insights, simplified payments, faster number registrations, and expanded integrations. These updates make it easier to reduce complexity, move faster, and deliver richer customer experiences at scale.

Quarterly highlights

The video above walks you through our biggest Q3 updates such as:

  • WhatsApp Business Calling: Now generally available with expanded coverage, letting businesses seamlessly shift from chat to live voice calls inside WhatsApp improving answer rates and delivering richer customer experiences. 
  • Vocalize: An AI-powered feature that uses voice gamification to boost brand recall and drive competition at events, proven to increase engagement and convert more leads. 
  • Augmentation agent: A new way to bring augmented reality into chat, letting customers experience products in AR directly from a link – no app required. Perfect for demos, packaging, or branded promos, it turns fleeting moments into memorable, measurable engagement. 
  • Cross-channel chatbot duplication: Speed up go-to-market by duplicating entire chatbot flows including intents, keywords, and settings across channels, reducing manual work and scaling faster in new regions. Now, supporting Messenger and Telegram! 

Beyond the highlights, keep reading to discover more improvements across the platform. Every update is designed to help you work smarter and deploy faster.

Next-level WhatsApp: Templates that save time, features that feel human

This quarter brings two powerful updates to WhatsApp making it easier to get started and helping you connect in more natural, human ways. 

Creating templates from scratch is now history. With the new WhatsApp Template Library, you get a set of ready-to-use utility and authentication templates available via both API and Infobip Portal. 

Key benefits: 

  • Faster onboarding: Quickly select and send approved templates without creative effort or waiting. 
  • Consistency guaranteed: Professionally designed templates reduce formatting and compliance errors. 
  • Built-in best practices: Templates are Meta-approved, helping you start campaigns with confidence. Note: Meta may still re-categorize templates as marketing. 

Delivering natural, engaging, and human-like interactions has never been easier. With the latest update, you can now reply directly to customer messages, show typing indicators, and instantly gauge sentiment.

New capabilities:

  • Reply-to: Respond to specific customer messages for more contextual conversations. 
  • Typing indicator: Let customers see when an agent or chatbot is actively responding. 
  • Sentiment insight: Track customer reactions in real time to understand how they feel about your messages. 

RCS for Business: Smarter insights from customer interactions 

Until now, when end users tapped a suggestion button in RCS, it was logged the same way as if they typed a reply making it hard to know how people were really engaging. With a new event type SUGGESTION, taps are now tracked separately, giving you sharper insights and cleaner data. 

So, users will now have a distinct event type (SUGGESTION) that captures and processes suggestion button clicks separately from RCS MO messages (Free form MO, Quick Reply MO, Location MO). 

Key benefits:

  • Better data: Clearly see which suggestions customers prefer. 
  • Simplified logic: Distinct event handling reduces backend complexity. 
  • Improved personalization: Tailor responses based on actual user choices. 
  • Reliable automation: Trigger precise follow-ups from real interaction data. 

Use cases:

  • Marketing campaigns: Optimize engagement by tracking which suggestion buttons drive the most clicks. 
  • Feedback collection: Capture preferences directly from button taps to guide product and service improvements. 
Smartphone screen showing an RCS chat with the official City of Aspen verified business account. The chatbot, named Aspen, welcomes the user and offers several quick reply button: “Book a hotel,” “Mountain pass,” and “Weather.” The user selects “Mountain pass,” prompting the chatbot to respond with available options to explore different passes. This is an example of an RCS suggestion event, showcasing interactive buttons and a verified sender within a branded messaging experience.

Messages API: Payments that drive conversions

We’ve extended the Messages API with support for payments over WhatsApp Business Platform and Apple Pay in Apple Messages for Business. Now you can simplify checkout, reduce drop-offs, and keep customers informed every step of the way. 

WhatsApp Payments (available in Brazil & India) 

  • Order updates made easy: Send order details and real-time status messages. 
  • Instant confirmation: Receive payment confirmations and notifications via delivery reports. 

Apple Pay

  • Frictionless payments: Authorize payments directly in the chat. 
  • Full visibility: Send order confirmations and tracking updates. 
iPhone screen showing an Apple Pay checkout for Apple Messages for Business. The message displays a HomePod product card with a “Buy with Apple Pay” button. Below, Apple Pay interface details the payment method, shipping address, and contact information, followed by a Face ID prompt for secure authentication.

The value: Faster, more convenient payments increase conversions and keep the entire journey inside the conversation. 

Answers: Visual dialog map for faster chatbot building 

Designing or updating a chatbot often meant digging through complex dialogs without a clear overview. That slows down onboarding, makes simple changes time-consuming, and ultimately delays go-to-market. 

With the new Dialog Map, you now get a high-level visual overview of all dialogs and their connections, making it much easier to see, understand, and improve chatbot flows. 

This feature is especially useful for large chatbots that contain several dialogs. 

Key benefits: 

  • Clarity at a glance: Understand chatbot structure and flow instantly. 
  • Faster iteration: Quickly review and update dialogs to speed up improvements. 
  • Shorter time-to-market: Launch new chatbot versions faster, unlocking more use cases. 
  • Revenue growth support: Faster rollouts means quicker adoption and impact. 
Laptop screen displaying Infobip’s chatbot builder interface with a “Dialog map” tab open. The visual shows connected dialog blocks such as Number processor, Authentication dialog, and Language selector, illustrating how automated conversation flows are mapped and connected across different intents.

Numbers & Compliance: Faster, smarter registrations 

Managing number registrations just got simpler with two key updates in the Infobip Portal and API: 

  • Alphanumeric Registration Requests: Automatic validation ensures all requirements are correct, with the option to cancel or update resource requests, saving you time and reducing errors. 
  • Toll-Free Registration Requests: Simplified registration via Portal and API with clearer status updates, giving you faster feedback and quicker go-live. 

Infobip Exchange: Expanding integrations for smarter communication 

We’ve added a range of new integrations to the Infobip Exchange, interactions marketplace, helping you streamline workflows, expand reach, and personalize experiences across even more platforms. 

Key updates this quarter: 

  • Azure Communication Services: Extend SMS capabilities to 100+ additional countries through Infobip Messaging Connect – Infobip is the only Microsoft Partner enabling this expanded coverage. 
  • Salesforce Marketing Cloud: Add seameless payments in Brazil with direct integration of PIX payment button (“Order details”) inside WhatsApp message templates. 
  • HubSpot: Smarter workflows with new triggers, enhanced WhatsApp messaging, and improved inbox management for easier, more organized customer conversations. 
  • Oracle Eloqua: 2-way communication for SMS, MMS, WhatsApp, RCS, and Viber Business Messages, with URL shortening, click tracking, and multi-account support. 
  • Oracle Responsys: Now available in India, fully compliant with local data residency regulations. 
  • Authvia + Infobip: Enable text-first PCI-compliant payments across SMS, RCS, WhatsApp, and more – no app download required. 
  • Voucherify + Infobip: Deliver targeted promotions, discounts, and loyalty offers with omnichannel messaging across SMS, WhatsApp, email, and push. 
Infographic showing Infobip’s central omnichannel hub connected to multiple communication channels and platforms, including SMS, MMS, Email, WhatsApp, Viber, RCS, Microsoft Azure, Salesforce, HubSpot, Oracle Responsys, Oracle Eloqua, Voucherify, and Authvia. The visual represents Infobip’s integrations powering seamless cross-channel communication.

Wrap-up 

That’s a wrap for Q3! These updates focus on working smarter, scaling faster, and delivering more personalized customer experiences across all channels. 

Visit the Product Updates Hub

Visit the Product Updates Hub for a quick overview of the past quarterly updates and stay tuned for what’s coming in Q4.

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