Vocalize

Lead acquisition through gamification: captivate your audience at events while generating big lead numbers.

Imagine chatbots that allow you to create gamified campaigns that turn simple voice messages into dynamic competitions powered by AI—all through the most popular communication platform: WhatsApp.”

Why do companies miss opportunities at events?

Inefficient Lead Collection

High Lead Churn

Lack of Engagement and Interactivity

Poor Lead Targeting & Follow-Up

Lead acquisition

  1. Participants must opt-in and provide details (e.g. name, company) before joining the Vocalize game
  2. This data is collected directly within the CDP (Customer Data Platform) People for effective lead generation
  3. The opt-in rate is is higher than traditional lead acquisition, thanks to the engaging and rewarding nature of the voice-activated game  
A WhatsApp chat interface with a verified contact named "Infobip" is shown. The conversation reads: Infobip asks for consent to receive information about a game via WhatsApp and if the user would like to proceed, with options "YES" and "NO." The user replies "YES." Infobip then requests the user's name and surname, to which the user replies "John Smith." Next, Infobip asks for the user's email address, and the user responds with "john.smith@gmail.com .
A WhatsApp chat interface with a verified contact named "Infobip" is shown. The user has sent a voice message. Infobip replies with a game leaderboard message stating: "You are in the 5th place with 709 points," followed by the top three leaders' scores: 1st place with 829.0 points, 2nd place with 817.0 points, and 3rd place with 749.0 points. The message also announces the winners will be revealed at 4 PM at booth E345 in Pavilion 2. Infobip then asks if the user would like to try again or accept their performance as a win, presenting two options: "It’s a win" and "Try again.

Gamification

  1. Once users submit their information, they are ready to engage in the game
  2. Participants must say a specific phrase correctly, adding an interactive twist (e.g., the voice note should resemble “Berlin skyline”)
  3. AI is then used to analyze the voice note, match it to the phrase said, and respond with fun, engaging feedback and details on how to compete
  4. The game itself is a strong motivator, but adding a prize or branded merchandise for the top scorer takes it to the next level
  5. The combination of fun, competition, and rewards boosts participation and leaves a lasting impression

Previous event results

*gathered from WeAreDevelopers, 2024

75% additional leads

We achieved 75% increase in leads at the conference compared to what would have been obtained otherwise.

6190 voice notes sent

With the maximum of 460 voice notes from a single user.

4.38h total duration of notes sent

With an average of 2.7 seconds per message, all voice notes combined totaled 4 hours and 38 minutes over a day and a half.

Ready to try out Vocalize?


Try out Vocalize Beta