Vocalize
Lead acquisition through gamification: captivate your audience at events while generating big lead numbers.
Imagine chatbots that allow you to create gamified campaigns that turn simple voice messages into dynamic competitions powered by AI—all through the most popular communication platform: WhatsApp.”
Why do companies miss opportunities at events?
Inefficient Lead Collection
High Lead Churn
Lack of Engagement and Interactivity
Poor Lead Targeting & Follow-Up
Lead acquisition
- Participants must opt-in and provide details (e.g. name, company) before joining the Vocalize game
- This data is collected directly within the CDP (Customer Data Platform) People for effective lead generation
- The opt-in rate is is higher than traditional lead acquisition, thanks to the engaging and rewarding nature of the voice-activated game
Gamification
- Once users submit their information, they are ready to engage in the game
- Participants must say a specific phrase correctly, adding an interactive twist (e.g., the voice note should resemble “Berlin skyline”)
- AI is then used to analyze the voice note, match it to the phrase said, and respond with fun, engaging feedback and details on how to compete
- The game itself is a strong motivator, but adding a prize or branded merchandise for the top scorer takes it to the next level
- The combination of fun, competition, and rewards boosts participation and leaves a lasting impression
Previous event results
*gathered from WeAreDevelopers, 2024
75% additional leads
We achieved 75% increase in leads at the conference compared to what would have been obtained otherwise.
6190 voice notes sent
With the maximum of 460 voice notes from a single user.
4.38h total duration of notes sent
With an average of 2.7 seconds per message, all voice notes combined totaled 4 hours and 38 minutes over a day and a half.
