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Conversational AI for sales: The future of selling
Transform your sales and enhance customer experiences with Conversational AI. Boost efficiency and embrace the future of selling with Infobip.
What is conversational AI for B2B?Â
Conversational AI for B2B refers to the use of AI tools such as chatbots or virtual assistants to generate human-like conversations between businesses and their customers, partners or prospects.Â
- Conversational AI uses natural language processing (NLP) and machine learning (ML) to process commands, understand and provide relevant responses that can be easily understood.Â
- Sales professionals who are using conversational AI in any shape or form are noticing a boost in their efficiency. It’s like having a smart assistant that streamlines your tasks and communication while you focus on building meaningful customer relationships.Â
- But not only that, it also enhances customer engagement in several ways, delivering personalized experiences throughout the entire sales funnel.Â
Key benefits of conversational AI in B2B salesÂ
Conversational AI brings a host of benefits to B2B operations and serves as a valuable asset for sales teams. It automates workflows and scales operations, allowing teams to focus on what really matters—driving business success.Â
Personalized experiencesÂ
Conversational AI tools, like chatbots and virtual assistants, can interact with users in a more personalized way. They gather information from conversations and use it to tailor responses and recommendations. This means that potential clients feel understood and valued, leading to stronger relationships right from the start.Â
Automated lead qualificationÂ
One of the major tasks for sales teams is to sift through leads to find those that are truly promising. Conversational AI can automate this process by engaging with initial leads and asking qualifying questions. This helps in identifying high-quality leads early on, so sales teams can focus their efforts where they’re most likely to succeed.Â
Improved lead nurturingÂ
Conversational AI can be integrated into the lead nurturing process so to take care of specific, less important tasks such as writing emails and content for nurture flows. This allows your sales team to focus their energy on the leads most likely to convert.Â
24/7 customer engagementÂ
With Conversational AI, businesses can engage with customers any time of the day or night. This 24/7 availability means that potential prospects can get the information they need, when they need it, without having to wait for normal business hours. It’s a great way to enhance customer satisfaction and retention.Â
Scalable operationsÂ
Conversational AI can easily scale to accommodate an increasing number of interactions without compromising on service quality. This frees up your agents from repetitive tasks, allowing them to concentrate on more strategic activities, like building client relationships or refining product offerings.
Seamless CRM integrationÂ
Integrating conversational AI with your CRM allows for real-time data exchange between the two platforms, enhancing the efficiency of sales processes. With this integration, conversational AI can access customer information, track interactions, and update records automatically, which enables your sales teams to have a comprehensive view of customer engagements without manual data entry.Â
Conversational AI enhances B2B customer engagementÂ
- Always on support: customers can get immediate answers to their questions whenever they need them.Â
- Proactive engagement: AI chatbots can handle multiple conversations at once, identify patterns in customer behavior and reach out with relevant suggestions or reminders.Â
- Personalized interactions: An AI chatbot can provide personalized responses based on acquired customer data, offering tailored recommendations that make every interaction more meaningful.   Â
- Instant responses: Customers often seek quick answers. Conversational AI provides instant replies to common queries, reducing wait times for clients and emphasizing efficiency.Â
Use cases of conversational AI for salesÂ
Conversational AI can be used in various ways to enhance the sales process, improve customer experience, and drive more revenue. Here are the top six use cases:Â Â Â
How Infobip helps brands with AI integrations
Bolt: Used WhatsApp sign-up journey to boost driver registrations
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40%
increase in conversion rate
LAQO Insurance elevates support with Infobip’s Gen-AI and Azure OpenAI partnership
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30%
of queries are handled by the AI digital assistant -
90%
of queries are handled within 3-5 exchanged messages
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BloomsyBox
In collaboration with Master of Code, we created a Generative AI commerce chatbot for BloomsyBox to drive user engagement and create personalized greeting cards on Mother’s Day.
Bloomsybox was able to launch a generative AI chatbot that: Â
- engaged with users in an interactive way
- assisted users in generating personalized greeting cards
- used humor to capture the sender’s sentiment
Choosing the right conversational AI platformÂ
Choosing the right conversational AI platform can be a serious challenge, but don’t worry we’ve got you covered. Our communication platform enables you to:Â
- keep up with the latest trends and technologies
- drive revenueÂ
- boost customer engagementÂ
- improve lead generation
- enhance scalabilityÂ
Combining the power of conversational channels, AI, and our chatbot building platform, Answers, you can optimize your workflows, simplify the sales journey and ultimately drive more conversions.
Together, we can help you build the best conversational AI chatbot to streamline your operations and engage prospects and customers more effectively.Â
Check out more resources for all you should know about conversational AI
Conversational AI strategy: A blueprint for success
Develop a winning Conversational AI Strategy to enhance customer interactions, streamline operations, and drive business growth.
Conversational AI market: New developments and future paths
Learn about the growing conversational AI market, and what trends are shaping the future of interactions.
Integrate conversational AI chatbots: A how-to guide
Learn how to integrate conversational AI chatbots seamlessly with your platform to elevate your customer engagement and automate support.
Conversational AI vs. Generative AI: An in-depth comparison
Get an in-depth look at the difference between conversational AI vs. generative AI and how they can work together to help you elevate customer experiences.
Ready to transform your sales experiences?
Offer customers immersive, personalized, and secure interactions with conversational AI.
