Conversational AI in retail: Enhance in-store shopping experiences 

Level-up retail shopping experiences, streamline operations, and drive sales growth with Infobip conversational AI tools.  

A chat conversation on a smartphone screen. The message reads: 'Hey Olivia! Our new Spring collection is arriving in stores this Saturday! Take a look and reserve your favorite pieces.' Below is an image of models wearing the collection with a 'View products' link. The customer asks if the floral maxi dress comes in a petite fit, and the response confirms it does, with another 'View products' link.

Create memorable shopping experiences with Infobip conversational AI  

Infobip AI-powered chatbots, virtual assistants, and voice bots can transform in-store shopping experiences and keep your customers coming back for more than just a great product. Infobip’s intuitive platform makes building AI-powered experiences easy, with a drag-and drop interface and seamless integration with all your retail systems. Plus, with the help of AI and CX experts at your side, you can create unique and creative retail journeys that keep customers engaged and loyal.  

A person shopping for clothes in a retail store, with text overlays highlighting features of a Infobip's conversational AI solution for retailers: 'Intuitive platform,' '24/7 AI support,' 'AI & CX experts,' and 'Easy integration.'

Why retail needs conversational AI

Shoppers love the in-store experience, but retailers still need to find ways to digitally connect with customers to stay top of mind and relevant. Here’s the top four ways conversational AI can elevate the shopping experience:  

24/7 support availability

AI helps brands provide round the clock support so customers can always have access to customer service regardless of time or location,.

Automate routine tasks

Free up customer support agents and hand off simple and repetitive tasks to AI agents that can guide customers through query resolution. 

Save time and money

Conversation AI can reduce the need of costly customer service processes and operations and speed up resolution times.

Data driven decisions

AI can help retailers organize and analyze data to help make informed decisions and provide accurate targeting for marketing campaigns.

Enhancing the shopping experience with conversational AI  

Conversational AI use cases for retail

Learn how you can apply AI to enhance use cases, add personalization, and carry customers through their shopping journeys including support and sales. 

Overcoming challenges with AI adoption in retail 

Conversational AI is transforming retail, but its adoption comes with challenges, including data privacy concerns, integration complexities, and user adoption resistance. Here’s how retailers can navigate these obstacles and how Infobip’s AI-driven solutions support a smooth transition. 

Data privacy and security concerns 

Challenge:

Customers and regulators demand strong data privacy protections, especially with AI-driven insights and personalization. 

Solution: 

  • Adopt strict data governance frameworks to ensure compliance with regulations (e.g., GDPR, CCPA). 
  • Use anonymization and encryption to protect sensitive customer data. 
  • Ensure transparency in AI-driven decisions to build trust with customers. 

Infobip’s AI solutions follow stringent data governance and security protocols, ensuring retailers handle customer data responsibly. With built-in compliance measures, encryption, and AI transparency, Infobip helps retailers protect customer trust while leveraging AI. 

Overcoming integration complexities 

Challenge:

AI tools must work seamlessly with existing POS systems, CRM platforms, and in-store technologies, which can be a complex process.

Solution: 

  • Opt for AI platforms with flexible APIs that integrate easily with existing retail tech stacks. 
  • Use cloud-based AI solutions for scalable and cost-effective implementation. 
  • Start with modular AI deployments (e.g., chatbots, smart recommendations) and expand as needed. 

Infobip’s AI-powered solutions offer easy API integration, ensuring smooth integration with retail CRMs, POS systems, and messaging platforms like WhatsApp and SMS. With minimal disruption, retailers can integrate AI-powered chatbots into their existing systems. 

Encouraging employee and user adoption  

Challenge:

Employees and customers may resist AI adoption due to fear of complexity, data security concerns, or job displacement. Eliminate any doubts with these tips:

Solution: 

  • Educate staff to work alongside AI, emphasizing that AI enhances rather than replaces human roles. 
  • Demonstrate quick wins with AI, such as reducing checkout times or improving customer service
  • Make AI interactions seamless for customers by ensuring user-friendly interfaces and natural-language processing. 

Infobip provides ongoing AI optimization and training support, ensuring retail teams understand AI capabilities and how to leverage them effectively. By offering seamless, human-like AI interactions, Infobip helps retailers deliver AI-powered experiences without friction. 

How to select the right AI platform for retail: A checklist 

Choosing the right AI platform for conversational experiences is crucial for enhancing customer engagement, streamlining operations, and driving sales. Use this checklist to ensure you select a platform that meets your retail needs: 

Best practices for AI implementation 

The future of AI in retail 

How might the evolution of AI effect retail shopping journeys? There are 3 trends that can have the biggest impact on conversational AI experiences in retail:  

How Infobip can help transform retail experiences with AI 

Retailers looking to stay competitive in this evolving landscape can leverage Infobip’s expertise in AI-driven customer engagement. Infobip’s solutions offer: 

  • Predictive customer insights for personalized recommendations 
  • Omnichannel AI-powered interactions via chat, voice, and messaging apps
  • Secure and compliant AI that prioritizes data privacy and ethical practices

By integrating Infobip’s AI-powered conversational solutions, retailers can future-proof their business, delivering innovative and seamless shopping experiences that keep customers engaged. 

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