Better reach, better conversations with conversational AI for marketing
Conversational AI in marketing turns one-way broadcasts into two-way conversations that personalize, engage, and convert on the channels your audience already uses.
Most marketing messages get sent, but few start a conversation
71% of consumers expect personalized interactions from brands. 80% are more likely to purchase when they get them. Yet most campaigns still rely on batch-and-blast messaging with no way for the customer to respond.
Clicks without follow-through
Open rates look healthy, but engagement drops because there’s no follow-through after the click
Surface-level personalization
Personalization stops at the first name in the subject line instead of adapting to real behavior
Leads left waiting
Leads captured by campaigns enter a CRM and wait for a rep to follow up, often days later
How conversational AI makes every campaign interactive
The best campaigns don’t end with a click. They start a conversation. Conversational AI turns each marketing touchpoint into an interactive experience where customers ask questions, get personalized recommendations, and take action within the same message thread.
AgentOS deploys AI agents across WhatsApp, SMS, RCS, voice, email, Live Chat, and 15+ other channels. They deliver personalized campaigns, handle responses in real time, qualify leads mid-conversation, and route high-intent prospects to your sales team with full context.
Send personalized offers and recommendations based on customer behavior and purchase history
Let customers respond, ask questions, and complete actions within the campaign message
Qualify leads through conversational engagement and route them to sales in real time
Re-engage inactive audiences with timely, personalized outreach that adapts to their response
What a marketing campaign looks like when customers can talk back
One-way campaigns inform. Conversational campaigns convert. AgentOS makes the difference.
Campaign launch
Customer engages
Lead captured and routed
Features of our conversational AI for marketing
Send promotional messages on WhatsApp, SMS, RCS, voice or any other chat apps and let customers respond, ask questions, and take action within the same thread. Campaigns become conversations.
Recommendations, offers, and content adapt in real time based on customer behavior, purchase history, and stated preferences. 80% of customers are more likely to buy when the experience feels relevant to them.
When a campaign generates interest, AI qualifies the lead through natural conversation and routes high-intent prospects to your sales team with full context. No form fills, no delays.
AgentOS identifies inactive customers and sends personalized win-back messages at the right moment. Abandoned carts, lapsed subscriptions, and dormant accounts get timely, conversational follow-ups.
Quizzes, polls, contests, and product finders turn passive audiences into active participants. AI-driven interactive flows capture data, boost engagement, and drive conversions.
Track engagement rates, conversion rates, drop-off points, and ROI from one dashboard. Every conversation generates data that feeds back into smarter targeting.
Benefits of conversational AI in marketing
AI-driven campaigns deliver 22% higher ROI, 32% more conversions, and 29% lower acquisition costs compared to traditional methods. Here’s what makes that possible.
Higher engagement rates
Better conversion rates
Lower cost per acquisition
Personalization at scale
Always-on campaign support
Closed-loop insights
Use cases of conversational AI in marketing
From product launches to loyalty programs, these are the use cases where conversational AI delivers the strongest marketing results.
Customer stories: Successful implementations of conversational AI
Life Insurance Department at Covéa Group: 11% conversion rate with pioneering conversational marketing campaign via RCS powered by Infobip .
11%
conversion rate .
Kibon: Increased campaign ROI and conversion with Infobip’s customer engagement solution .
94%
delivery rate .74%
campaign view rate .300x
increase in ROI .
Petpetgo: Doubled purchase frequency with an omnichannel customer engagement solution .
2x
Purchase frequency .10%
Less advertising spend .
Juros Baixos: Increased marketing margin by 18% with Moments .
18%
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{{meta.stats[2].content}} .Seamless integrations with your existing systems
AgentOS connects to the tools your marketing team already uses. No rip-and-replace required.
Frequently asked questions
AI agents that deliver personalized campaigns, handle customer responses, qualify leads, and drive conversions across WhatsApp, SMS, RCS, web chat, and more. Campaigns become interactive conversations instead of one-way messages.
Marketing automation sends messages on a schedule. Conversational AI makes those messages interactive. Customers can respond, ask questions, and take action within the campaign. AI handles the conversation in real time and qualifies leads on the spot.
WhatsApp, SMS, RCS, voice, email, Live Chat, and 15+ other channels. Context persists across channel switches. A customer who engages on WhatsApp and later visits your website continues the same conversation.
Yes. When a campaign generates interest, AI engages the prospect conversationally, asks qualifying questions, and routes high-intent leads to your sales team with full context and lead score.
Yes. AgentOS offers native integrations with HubSpot, Salesforce, Zoho, Microsoft Dynamics, and others. Campaign data, lead information, and conversation history sync automatically.
Start with pre-built templates for promotional campaigns, lead capture, and re-engagement flows. Full API and developer access is available for custom builds.
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