Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2026

Discover the current trends in business communication based on 628 billion mobile channel interactions that took place on our platform in 2025 and a review of the 3.8 trillion messages exchanged over the past 20 years.

Deep dive into report highlights
Smiling young woman in an orange t-shirt and denim overalls, wearing beaded bracelets, looks at a coral phone outdoors in warm evening light.

Posted onOctober 23, 2026.

AI customer experience platform: The five layers that decide whether it works.

An AI customer experience platform can impress in a demo and still frustrate customers after launch. This guide covers five layers: data, orchestration, reasoning, channels, and measurement. Use them to check how context moves, where human support fits, and whether outcomes go beyond containment.

Infobip graphic showing a smiling shopper in a store aisle looking at his phone while holding an orange basket.

Posted onOctober 23, 2026.

AI in customer experience: How enterprises get measurable results in 2026.

AI in customer experience can improve service when channels, customer data, automation, and human support work together. Explore enterprise use cases across the customer lifecycle, learn what to measure, review real-world results, and follow a phased roadmap for deploying AI responsibly at enterprise scale.

Header image for blog about email deliverability

Posted onOctober 22, 2026.

How to nail your email delivery strategy ahead of Black Friday and the shopping season.

With the peak shopping season now extending from October to January, now is the time to ensure that your email strategy and infrastructure is ready to capitalize. Find out how with our detailed guide.

Myladie Stoumbou, Regional General Manager at Microsoft, smiling softly in a black blazer with shoulder-length blonde wavy hair and green earrings. Her portrait sits at the top of a dark graphic with an orange diagonal band, and a white label beneath it shows her name and title. The Infobip and Microsoft logos appear at the bottom.

Posted onOctober 21, 2026.

Microsoft x Infobip: How partnerships can bring AI-powered customer engagement to life.

Myladie Stoumbou of Microsoft explains how frontier firms, partner ecosystems, and Infobip’s communications expertise can turn AI into customer outcomes.

Portrait of Emmanuel Raphiri, Product Development Manager at UIPlay, with Infobip and UIPlay logos.

Posted onOctober 21, 2026.

UIPlay: How a South African software company is scaling through WhatsApp.

UIPlay uses Infobip for WhatsApp customer engagement in South Africa. Policyholders can check policies, get documents, and finish routine transactions in chat.

Yamaha Indonesia: Turning digital curiosity into high-intent leads” with a portrait of Adita, Digital Customer Experience Manager at PT Yamaha Indonesia Motor Manufacturing, and the Infobip and Yamaha logos

Posted onOctober 20, 2026.

Yamaha Indonesia: Turning digital curiosity into high-intent leads.

Yamaha Indonesia is using WhatsApp to turn social media interest and event traffic into high-intent leads, with Infobip as its conversational marketing partner.

Posted onOctober 20, 2026.

Built market by market: 20 years of growing closer to our customers.

Infobip's Chief Revenue Officer and Chief Growth Officer on two decades of global expansion, hard-earned trust, and what changes once AI enters the platform.

Posted onOctober 19, 2026.

How to build a customer experience strategy by role .

A customer experience strategy decides which journeys to improve, who owns them, and how to measure results. This guide covers seven steps, from setting a business outcome to testing architecture, with role-specific advice for CX, support, AI, and IT leaders, and a 90-day plan.

A visual intro into the blog ‘A guide to choosing the right telecom partner in 2026,’ showing a digital world map with interconnected nodes and communication icons representing global connectivity. In the top right corner, a person is seen using a smartphone, symbolizing user engagement. The background features dark blue with abstract colorful shapes and an orange handshake icon, emphasizing partnership and collaboration.

Posted onOctober 19, 2026.

A guide to choosing the right telecom partner.

Good communication is what sets winners apart, but finding the right telecom partner isn’t always easy. We break down what to look for and how to pick the partner that fits your business.

Posted onOctober 16, 2026.

Chatbot customer experience: How AI chatbots improve CX .

Chatbot customer experience depends on context, channels, and clean handoffs. See how Infobip designs AI chatbot journeys customers can finish.

Posted onOctober 16, 2026.

How to improve customer satisfaction in a contact center.

The contact center customer experience you provide directly impacts your customer satisfaction KPIs. Here's how to elevate your game.

Posted onOctober 15, 2026.

Retail customer experience software: How to choose a platform that listens, acts, and delivers.

Retail customer experience software often covers one job, such as feedback, service or campaigns. This guide maps the four software categories, stress-tests store, peak-season, post-purchase and channel needs, and gives you a weighted scorecard plus 12 vendor questions to use in your next RFP.