Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights

Posted onDecember 5, 2025.

How to change your RCS number and fix chat issues on Android.

When you change your phone number or insert a new SIM, RCS can stop working instantly, messages freeze in “Verifying,” group chats fall apart, and rich features disappear. Learn how to change your RCS number, reset RCS properly, and restore full chat functionality on Android.

Blog.
RCS.
Best Practices.

Posted onDecember 4, 2025.

A complete guide to Viber marketing for business growth.

Discover how Viber marketing delivers engaging, personalized customer experiences through rich promotions, automated support, and secure notifications.

Blog.
Marketing.
Viber for Business.
Best Practices.

Posted onDecember 4, 2025.

WhatsApp payments [Supported countries, API, Peer-to-peer].

Discover how Payments on WhatsApp is not only making transactions more convenient but also bringing conversational commerce to life on your customer’s favorite channel.

Blog.
Conversational experience.
WhatsApp Business.
Best Practices.

Posted onDecember 3, 2025.

Cyber Week 2025: What 12.2 billion interactions reveal about how shoppers bought, browsed, and interacted this season.

The 2025 shopping season wasn’t just bigger. It was smarter, more digital, and more AI-assisted, something we saw firsthand as 12.2 billion interactions moved across our platform during Cyber Week.

Trends and Insights.

Posted onDecember 2, 2025.

Understanding large language models vs. generative AI.

Explore the key differences between LLMs and generative AI, with practical examples and uses.

Blog.
Best Practices.

Posted onDecember 2, 2025.

WhatsApp Flows for Business: In-app customer journeys.

Discover how WhatsApp Flows can improve your customer journey. In this blog, we’ll explain what they are, how to set them up, and explore the top use cases.

Conversational experience.
WhatsApp Business.
Trends and Insights.

Posted onNovember 28, 2025.

RCS group chat: How it works on Android and iPhone in 2025.

Learn how RCS group chat works across Android and iOS, key features, compatibility, and what it means for brands using RCS for Business.

RCS.
Awareness.

Posted onNovember 28, 2025.

Customer retention strategies 2025: 20+ ways to grow customer lifetime value.

Customer retention is often overlooked as a critical component of business growth. Here's how retaining existing customers can help businesses expand faster than by just focusing on new customer acquisition.

Awareness.

Posted onNovember 27, 2025.

AI chatbots for healthcare: A guide for medical centers and healthcare providers.

Learn how AI chatbots help healthcare providers boost patient care, efficiency, and privacy. See real-world examples and tips for safe medical chatbot integration.

Blog.
Healthcare.
Best Practices.

Posted onNovember 26, 2025.

GSMA: How developer collaboration is driving innovation in the telecom industry.

We caught up with Peter Jarich Head of GSMA Intelligence to get his take on how developer collaboration can drive innovation in the telecom industry by making network features widely available.

Blog.
Spotlight.
Developer.
Operators.
Trends and Insights.