Infobip has been honored to be featured in CBS News’ latest docuseries, Economy 4.0, as a technology driving the future of communication. The series tells the story of our journey—from a small town in Croatia to a global leader in conversational customer experience—highlighting how we help businesses connect with customers in smarter, more meaningful ways.
A new era of communication
Over the past two decades, we’ve seen a seismic shift in the way people connect—from landlines and letters to email, mobile, and now, messaging-first interactions. Platforms like WhatsApp, RCS, and Apple Messages for Business have redefined engagement, making instant, personalized communication the norm.
Customers no longer just expect businesses to be available—they want to engage on their terms, across their preferred channels, in ways that feel effortless and intuitive. Yet, despite the explosion of communication platforms, many businesses still struggle to deliver frictionless, hyper-personalized experiences—especially across diverse markets, languages, and cultural nuances. That’s where Infobip comes in—helping brands break through challenges and create interactions that feel human, relevant, and connected.
We’re on a mission to democratize interactions between businesses and people. We believe that effective communication is the key to building strong customer relationships. By focusing on personalized, two-way conversations, we’re helping businesses build stronger relationships and drive growth.
Ivan Ostojić
Chief Business Officer
Powering seamless global conversations
As a global leader in conversational customer experience, Infobip’s platform ensures brands can reach, engage, and convert customers in a way that feels natural, relevant, and truly personal—no matter where they are.
Take our partnership with Uber, for example. To enhance safety and simplify communication between drivers and passengers, Uber needed a secure, privacy-first solution. Together, we co-created Number Masking, allowing users to make voice calls without revealing personal phone numbers—ensuring 100% privacy while maintaining seamless communication.
The world of communication never stands still, and neither do we. At Infobip, we believe that every interaction matters. We’re driven to help bridge the gap between businesses and their customers through intelligent, conversational experiences. Recognized by CBS News as a technology shaping the future, we remain committed to driving innovation and empowering brands to connect in smarter, more meaningful ways.
