Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2026

Discover the current trends in business communication based on 628 billion mobile channel interactions that took place on our platform in 2025 and a review of the 3.8 trillion messages exchanged over the past 20 years.

Deep dive into report highlights

Dark background illustration of a marketing automation flow connected to a mobile phone screen. On the left, four orange buttons labeled ‘Clicked,’ ‘Wishlist,’ ‘Customer service,’ and ‘Search’ are grouped and linked to the category ‘bags.’ On the right, a smartphone displays a push notification featuring two handbags and the message: ‘New bags available now! Hi Lisa, meet your new favorite – stylish, light, and made for every day. Get yours today.’

Posted onMay 21, 2026.

B2B customer data platform: What it is and why B2B needs a different kind of CDP.

A B2B customer data platform unifies account-level data across every touchpoint, from CRM and messaging to AI conversations. Learn what makes B2B CDPs different, what features matter, and how Infobip's Conversational CDP within AgentOS adds conversational data no other CDP captures.

Man wearing glasses smiles while using his smartphone, illustrating a positive customer experience with conversational AI on mobile.

Posted onMay 19, 2026.

Conversational AI design: A practical guide for brands.

Conversational AI design is the difference between an agent customers trust and one they abandon. Here's how to get it right – with real results from LAQO's WhatsApp AI agent.

Posted onMay 15, 2026.

Apple RCS: How to turn on RCS on iOS, features, and FAQs .

Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.

A visual intro to a Customer service chatbots blog showing a person seated indoors using a smartphone. The image features an orange background with abstract shapes and UI-style icons, including a chatbot icon and a human customer service icon, representing digital customer communication and support.

Posted onMay 15, 2026.

Customer service chatbots: The 2026 enterprise guide.

Customer service chatbots automate support queries, reduce ticket volume, and escalate to AI agents or humans when needed. Explore how each tier of AI works, what capabilities actually matter when choosing a platform, and how companies are measuring real results in 2026.

alt="Smartphone displaying a promotional email from 'Atypical' to 'Sora' with the subject '20% off on all knitwear!', showing a product card with stacked knit beanie hats, a 20% discount message, and an orange 'Buy now' button.

Posted onMay 14, 2026.

Best email APIs in 2026 (for developers and enterprise teams).

Compare the best email APIs for transactional sending, enterprise compliance, and multi-channel communication.

Featured image with Tom Gavazzi, CEO of WoomAI with both logos from Infobip and WoomAI

Posted onMay 13, 2026.

WoomAI: How conversational AI is turning one-day events into year-round communities.

The B2B event industry has a communication problem. It sends emails delegates do not open, builds apps they do not download, and hangs signage they walk past. Then the event ends, and the conversation stops entirely.

Header image showing a Facebook Messenger chatbot interaction where a person in asking about the last three items that they bought.

Posted onMay 13, 2026.

How to build a Messenger chatbot in 2026 [6 Steps].

Everything you need to know about creating a chatbot for Facebook Messenger, including the unique Messenger benefits you can tap into, and step-by-step instructions on how to build your own chatbot with no coding knowledge required.

Person using a smartphone in an urban setting, shown within a rounded frame alongside AI‑themed icons and abstract design elements.

Posted onMay 12, 2026.

The AI readiness checklist: Is your brand really ready for effective AI? .

Use this quick AI readiness checklist to see if your customer communications are ready for scalable AI across channels, data, automation, and integration.

Person using a smartphone with an example promotional message offering a 10% discount, shown alongside icons representing messaging, email, WhatsApp, and Viber.

Posted onMay 12, 2026.

What CX maturity really tells you about your customer journeys (and what to do about it).

Discover the CX Maturity framework and what it can tell you about the effectiveness of your customer journeys and potential for growth.

Posted onMay 8, 2026.

30 of the best free AI courses you can start today.

Level up your AI and machine learning knowledge in 2026 with our curated list of the best free courses and resources available on the web.

Person wearing headphones and holding a smartphone, interacting with a messaging app, shown within a rounded frame alongside abstract design elements.