Infobip partners with SAP to integrate RCS Business Messaging with SAP Engagement Cloud

The partnership enables rich, verified mobile messaging integrated with SAP Engagement Cloud, supported by Infobip’s global RCS connectivity and broader communications capabilities.

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Vodnjan, Croatia – 15 October 2026 – Global AI-first cloud communications platform Infobip has partnered with SAP to integrate RCS Business Messaging with SAP Engagement Cloud, helping enterprises to deliver branded, interactive and verified customer conversations directly on supported mobile devices.

RCS Business Messaging, delivered by Infobip, becomes a native messaging channel within SAP Engagement Cloud, where enterprises can orchestrate customer engagement across channels including email, SMS, mobile push, wallet, digital ads and more. RCS adds rich media, branded sender profiles, suggested replies, carousels and two-way messaging, without requiring customers to download an additional messaging app.

Infobip acts as the RCS Business Messaging aggregator and managed service provider, providing the underlying RCS connectivity, carrier relationships and operational support for enterprise deployments. This includes brand registration and sender verification management, RCS reachability assessment, campaign execution support and performance reporting globally.


Conversational engagement is becoming an increasingly important part of enterprise customer experience strategies, particularly as businesses look to combine AI-driven orchestration with trusted mobile communication channels. By integrating RCS Business Messaging and broader CPaaS capabilities with SAP Engagement Cloud, enterprises can create more interactive and branded customer conversations across channels already integrated into customers’ everyday mobile experiences.”

Vassilis Tsantiotis

Director of Strategic Technology Partnerships at Infobip

Beyond RCS, the partnership also continues to support Infobip’s existing CPaaS capabilities, including SMS and WhatsApp, within SAP Engagement Cloud, while Infobip AgentOS enables conversational use cases across these channels. For example, AI agents can answer questions about product availability and pricing and seamlessly transfer the conversation to a human service agent when needed.

SAP Engagement Cloud combines cross-channel orchestration with AI-assisted content and enterprise data capabilities, including SAP Engagement Cloud, content composer, Joule and SAP Business Data Cloud. Integrating Infobip’s communications capabilities, this helps enterprises build more contextual and conversational customer engagement across industries including retail, financial services, travel and hospitality, consumer products and healthcare.

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About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić.

Recent recognitions include:

  • Infobip ranked #16 in Fortune’s Europe’s Most Innovative Companies 2026 (June 2026), up from its inaugural #68 ranking in 2025.
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)
  • Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026) 
  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024) 
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)